How to Put Two Websites on Instagram Bio

Your Instagram bio is one of the most valuable resources you have, but the platform gives you just one spot for a clickable link. If you're running a business, managing a personal brand, and trying to build a new project all at once, that single link feels frustratingly limiting. The good news is that you don't have to choose. This guide will walk you through several effective methods for putting two - or even more - websites in your Instagram bio, turning that single link into a doorway for your followers.

Why Instagram's "One Link" Rule Is Such a Challenge

In a perfect world, you could drop links to your online store, your blog, your portfolio, your other social profiles, and your latest YouTube video right into your bio. But Instagram's single-link policy forces you to make tough decisions. Do you send traffic to your e-commerce site to drive sales, or to your "About Me" page to build your brand? Do you feature your portfolio to get clients, or your newsletter sign-up to grow your email list?

Every brand, creator, and business has multiple goals. This limitation makes it tough to:

• Promote multiple projects: An entrepreneur with a consulting service and a new SaaS product has to choose which business gets the spotlight.
• Share diverse content: A YouTuber might want to link to their latest video and their merchandise shop.
• Cater to different audience segments: Some followers may want to shop your products, while others want to read your latest article. A single link can't serve both.

Thankfully, clever workarounds not only solve this problem but also give you more control over your audience's journey. Let's get into the practical ways you can add multiple links today.

Method 1: Use a Link-in-Bio Tool (The Easiest & Most Popular Solution)

The most common and straightforward way to add multiple links to your Instagram bio is by using a link-in-bio tool. These services create a simple, mobile-friendly landing page where you can host all of your important links. Instead of linking directly to a single website, you use your one Instagram bio link to direct followers to this custom landing page.

What is a Link-in-Bio Tool?

Think of it as a digital business card. It's a single webpage that you completely control, optimized for people tapping through on their phones. On this page, you can list out all your different websites, social media profiles, recent articles, product pages, and anything else you want to promote. Your followers click the one link in your bio and are greeted with a menu of options, all neatly presented.

Popular Link-in-Bio SaaS Platforms

There are many tools available, each with slightly different features. Most offer a free plan that's perfectly suitable for getting started.

• Linktree: The original and one of the most recognizable names. It's incredibly simple to set up and use, making it a great starting point. The free version covers the basics, while paid plans offer more customization and analytics.
• Beacons: Built with creators in mind, Beacons goes beyond simple links. You can add monetization blocks for things like digital products or tips, embed content from TikTok and YouTube, and use AI to help generate your page.
• Milkshake: This tool takes a different approach, letting you build what feels more like a mini-website with a card-based "swiping" interface similar to Instagram Stories. It’s highly visual and fun to build.
• Taplink: A powerful option that offers advanced features like contact forms, payment processing, image carousels, and timers, even on its more affordable plans. It’s great if you need more than just simple button links.

How to Set It Up: A Step-by-Step Guide

1. Choose Your Tool: Pick one of the services above based on your needs. For this example, let's pretend we're using Linktree, but the process is very similar for all of them.
2. Sign Up: Create an account using your email or by linking your Instagram profile. You’ll be asked to pick a username, which will form your unique URL (e.g., linktr.ee/yourusername).
3. Add Your Links: This is the main part. Look for the "Add Link" button. A field will appear where you can paste your first website URL (e.g., https://myportfolio.com). Give it a clear title that tells people what they're clicking, like "View My Portfolio" instead of just the URL.
4. Add Your Second Website: Repeat the process for your second website. For example, paste https://myblog.com and title it "Read My Latest Articles." Continue adding any other links you want to feature.
5. Customize Your Page: Head to the "Appearance" or "Design" tab. Choose a pre-made theme or customize the colors, fonts, and background to match your brand's aesthetic. A branded look feels more professional than a generic one.
6. Copy Your Unique URL: At the top of your dashboard, you’ll see your personal link-in-bio URL. Copy it.
7. Update Your Instagram Bio: Open the Instagram app, go to your profile, tap "Edit Profile," and paste your new link-in-bio URL into the "Website" field. Hit "Done," and you're all set!

Now, when someone visits your profile and clicks the link in your bio, they'll see a clean page with buttons for both of your websites.

Method 2: Create a Custom Landing Page on Your Own Website

While link-in-bio tools are convenient, they often come with limitations on free plans, such as third-party branding or restricted features. For complete control, better branding, and deeper analytics, building your own landing page on your existing website is a fantastic alternative.

This approach establishes a single source of truth - your own domain. Every click goes directly to your site, which can even provide a small SEO boost. This is the ideal method for businesses and professionals who want a seamless brand experience.

Who Is This For?

This method is perfect if you already have a website built on platforms like WordPress, Squarespace, Wix, or Shopify. If you're comfortable with your website's page builder or editor, creating a landing page is surprisingly simple.

How to Create Your Own Landing Page:

1. Create a New Page: Log into your website's dashboard and create a new page. Give it a simple, memorable URL slug, like "/links," "/welcome," or "/connect." Your final URL will look something like this: yourwebsite.com/links.
2. Design for Mobile-First: Remember, almost everyone clicking this link will be on their phone. Keep your design simple and clean. You're aiming for a single-column layout with large, easy-to-tap buttons. Don't crowd the page with unnecessary text or images.
3. Add Your Link Buttons: Using your page builder, add a clear headline like "Hey! Where to next?" Then, add buttons for each destination.
   • Button 1: Label it "My Main Business Website" and link it to your primary site's URL.
   • Button 2: Label it "Check Out My Personal Project" and link it to your second site's URL.
   • Add other relevant links like your newsletter sign-up, latest YouTube video, or contact page.
4. Style and Brand It: Use your brand's fonts, colors, and logo to make the page feel like a natural extension of your website and Instagram profile.
5. Publish and Add the Link to Your Bio: Once you're happy with how the page looks, hit publish. Copy the URL (e.g., yourwebsite.com/links) and paste it into the "Website" field in your Instagram profile settings.

The biggest benefit here is control. You can track every click using Google Analytics, run A/B tests on button copy, and there's no third-party branding to distract your visitors.

Method 3: Activate Instagram's Native Multi-Link Feature (If You Have It)

Recognizing the need, Instagram itself is slowly rolling out a feature that allows some users to add up to five links directly in their bio - no third-party tool needed. This is the simplest method of all, but its availability is still limited. Here’s how to check if you have access and how to use it if you do.

How to Check for the Multi-Link Feature:

1. Go to your Instagram profile.
2. Tap "Edit Profile."
3. Look for a field called "Links," right below the "Website" field.

If you see the "Links" option, you have the feature!

How to Add Multiple Links Natively:

1. Tap on "Links."
2. Tap "Add External Link."
3. Paste the URL of your first website and give it a title.
4. Tap "Done," then tap "Add External Link" again to add your second website.
5. You can add up to five links this way.

When you're done, your bio will display the first link you added along with text like "... and 1 other link." Followers can tap this to see a small pop-up menu with all your links. While clean and convenient, this feature is still not widely available, so one of the first two methods remains the most reliable solution for now.

Best Practices for a High-Performing Instagram Bio Link

Getting the links into your bio is just the first step. To make it truly effective, follow these best practices:

• Keep Your Link List Curated: Just because you can add 20 links doesn't mean you should. A long list can be overwhelming. Stick to your 3-5 most important destinations. A confused visitor is likely to just leave.
• Use Clear and Action-Oriented Labels: Don't just paste raw URLs. Use descriptive text for your link titles. Instead of "website.com/shop," use "Shop the New Collection ✨." Instead of "blogpost.html," try "Read This Week's Guide."
• Always Mention Your Link in Captions and Stories: Remind your audience why they should visit your bio. End your captions with a clear call-to-action like, "Ready to start? Tap the link in my bio to sign up!" This small habit drives a huge amount of traffic.
• Track Your Performance: Use the analytics provided by your link-in-bio tool or Google Analytics if you built your own page. See which links get the most clicks. This data tells you what your audience is most interested in and helps you refine your strategy.

Final Thoughts

While Instagram's interface only provides one website slot, you can easily turn it into a hub for all your online properties. Whether you opt for a user-friendly link-in-bio service like Linktree or take full control by building a custom landing page, you no longer have to pick just one website to promote.

Effectively managing these links ties back to your broader content strategy. For us, the key is knowing why and when we’re sending people to certain links. With a clear visual schedule in Postbase, we can map out our content in advance, time our calls-to-action perfectly, and ensure our posts align with the destinations we are trying to promote, all from one organized dashboard.