How to Add Linktree to Instagram

October 31, 2025

Your Instagram bio only lets you have one link, which can feel incredibly limiting when you have a blog, a shop, a new YouTube video, and a newsletter to promote. Linktree elegantly solves this problem by turning that single link into a gateway for all your important content. This guide will walk you through exactly how to set up your Linktree, add it to your Instagram profile, and use it to get more traffic, sales, and subscribers.

What is Linktree and Why Does It Matter for Instagram?

Before jumping into the setup, it’s good to understand what you're actually doing. Think of Linktree as a simple, mobile-friendly landing page that houses multiple links. Instead of swapping out your single bio link every time you have something new to share, you put your Linktree URL there once and simply update the links on your Linktree page. This creates a permanent, reliable destination for your audience.

For creators, entrepreneurs, and marketers, this is a game-changer. It means you can simultaneously direct followers to:

Your latest blog post or article
Your online store or top-selling products
Your portfolio or service pages
A sign-up form for your email list
Your other social media profiles (like TikTok or YouTube)
Affiliate links or partnerships
Event registration pages

By streamlining where you send your traffic, you make it easier for followers to engage with your most important content, which directly impacts your growth and revenue.

Step-by-Step: Setting Up Your First Linktree Account

Getting started is quick and free. In just a few minutes, you can have a functional landing page ready for your bio. Let's walk through it.

Step 1: Sign Up for a Free Account

Head over to the Linktree website and look for the 'Sign up free' button. The initial process is straightforward:

Choose your username. This will be part of your public URL (e.g., linktr.ee/yourusername). Try to pick the same username as your Instagram handle for brand consistency. If it's taken, find a close, clean variation.
Enter your email. Use an email you check regularly.
Create a password. Make it strong and secure.

After this, Linktree will ask a few simple questions about your brand or business to help tailor your experience. Answer them, verify your email, and you're officially in.

Step 2: Add Your First Links

Once you're in the admin dashboard, you'll see a big button that says 'Add link'. This is where the magic happens. Click it, and you'll see two fields appear: Title and URL.

URL Field: This is where you paste the direct link to the content you want to share. For example, the link to your latest YouTube video or the homepage of your online store.
Title Field: This is the text your visitors will see on the button. Be clear and compelling. Instead of just "Blog Post," try "Read My Latest Article on Social Media Trends." Instead of "Shop," try "Shop Our Bestsellers."

Add a few of your most important links to get started. Don't worry about the order just yet, we'll fix that next. As you add links, you'll see a live preview of your Linktree page update on the right side of your screen.

Pro Tip: Linktree also offers special link types. You can add a video link that embeds right on the page or a "request" link that allows people to send you payments via PayPal or Square.

Step 3: Organize and Prioritize Your Links

Now that you have your links in place, it's time to arrange them strategically. Most people will click the top one or two links, so put your most timely or important content at the top.

To reorder your links, just click and hold the six dots on the left side of any link and drag it up or down the list. Think about what your primary goal is right now. Is it to drive traffic to a new product launch? Put that link at the top. Is it to grow your email list? Lead with your newsletter sign-up.

Customizing Your Linktree Page to Match Your Brand

A generic Linktree gets the job done, but a branded one feels professional and trustworthy. Customizing your page helps create a seamless experience for anyone clicking over from your Instagram profile.

Choose an Appealing Visual Theme

Navigate to the 'Appearance' tab in your Linktree dashboard. Here, you can personalize the look and feel of your page.

Profile Picture: First things first, upload a profile picture. Use the same headshot or logo from your Instagram page to maintain consistency.
Profile Title & Bio: Add a title (usually your name or brand name) and a short bio. The bio is a great place to summarize what you do or add a specific call to action.
Themes: Linktree offers a bunch of free themes with different color schemes and button styles. Scroll through them and pick one that aligns with your brand's aesthetic. The Pro version unlocks more advanced customization, allowing you to use your exact brand colors, choose unique fonts, and even remove the Linktree logo.

Take a couple of minutes to make these adjustments. A well-designed page encourages more clicks because it looks and feels more like *you*.

The Final Step: How to Add Linktree to Your Instagram Bio

You've built your landing page, customized it, and now you're an inch from the finish line. Let's get that link into your Instagram profile.

Copy Your Linktree URL
In your Linktree dashboard, find the 'Share' button. When you're happy with your page's appearance, click it and copy your unique Linktree URL. This is the one and only link you'll need for your Instagram bio from now on.
Go to Your Instagram Profile
Open the Instagram app and navigate to your main profile page (the one showing your grid, follower count, and bio).
Tap 'Edit Profile'
This button is located directly under your bio and follower count. Tapping it will take you to the page where you can edit your name, username, pronouns, bio, and website.
Paste Your Link in the 'Website' Field
Find the field specifically labeled 'Website'. It’s important to paste your link here and not in the 'Bio' section. Links in the bio section are not clickable. Paste your Linktree URL into this dedicated spot.
Save and Test
Tap 'Done' or the checkmark at the top right of the screen to save your changes. Your bio will now display your shiny new Linktree link. Go back to your profile and tap the link to make sure it works correctly and looks exactly how you want it to.

That’s it! Your Instagram is now supercharged and ready to send traffic to all your important platforms.

Best Practices for a High-Converting Linktree

Setting up your Linktree is just the start. To make it truly effective, follow these simple strategies:

1. Keep Your Links Tidy and Focused

It can be tempting to add a link for every single thing you've ever created, but this can cause decision fatigue for your visitors. A cluttered page leads to fewer clicks. A good rule of thumb is to stick to 3-7 links that are directly tied to your current goals.

2. Write Clear, Action-Oriented Link Titles

Your link text needs to be more than just a label, it should be a miniature call-to-action. Compare these:

"YouTube Video" vs. "Watch: 5 Tips for Better Content"
"Shop Link" vs. "Shop the New Summer Collection"
"Mailing List" vs. "Get My Free Ebook Here"

The second option in each example creates urgency and tells the user exactly what they're getting, making them much more likely to click.

3. Promote Your "Link in Bio" Everywhere

Your audience won't know to check your bio unless you tell them. In your feed posts, Instagram Stories, and Reels, always include a verbal or written call-to-action like "Check the link in my bio for the full tutorial!" or simply "Link in bio to shop!" This simple reminder works wonders for driving clicks.

4. Update Regularly

Treat your Linktree like a living, breathing part of your content strategy. When you publish a new blog post, swap out the old one. If you're running a limited-time sale, make that link the star of the show by putting it at the very top. Regular updates keep your audience coming back.

5. Check Your Analytics

Even with a free Linktree account, you get basic analytics showing how many times your page has been viewed and how many clicks each link has received. Pay attention to this data! If you notice one link is getting far more clicks than others, that's a signal your audience is highly interested in that type of content. Use these insights to inform your future content strategy.

Final Thoughts

Adding Linktree to your Instagram isn't just a technical task, it's a strategic move to turn your profile into a powerful hub for your entire brand. By giving your followers easy access to all your key content, you can strengthen your community, grow your other platforms, and drive meaningful results for your business.

Once you've organized all your important links in one place, the next challenge is to consistently create and publish the valuable content that keeps your Linktree fresh and engaging. At Postbase, we built our platform to solve exactly this frustration. Our visual calendar lets you plan out your entire multi-platform content strategy at a glance, so scheduling all the social posts, Reels, and TikToks that promote your new blog posts and products feels organized and effortless, not chaotic.

Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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