How to Add Linktree to TikTok

Putting a Linktree on your TikTok profile turns your link in bio into a powerful hub for your entire brand. It’s one of the simplest and most effective ways to drive your followers to your website, products, or other social channels. This guide will walk you through exactly how to set up your Linktree and add it to your TikTok profile, step by step.

Why the "Link in Bio" on TikTok Is So Important

TikTok gives you just one clickable link on your entire profile. One. That makes this single spot incredibly valuable real estate. Without it, your only option for directing traffic off-platform is telling followers to manually search for your site, which creates friction and leads to lost conversions. No one wants that.

This "one link challenge" is where tools like Linktree come in. Instead of forcing you to choose between linking to your latest YouTube video or your online store, a link-in-bio tool creates a simple, mobile-friendly landing page that houses all of your important links in one place. Your followers tap one link and instantly have access to everything you want to share.

For creators, businesses, and brands, this is a game-changer. You can use it to:

• Promote products and services: Send followers directly to your Shopify store, an Etsy page, or a service booking page.
• Grow other social platforms: Link to your YouTube channel, Instagram profile, or X account to cross-promote your content.
• Share your latest content: Drive traffic to a new blog post, a podcast episode, or a feature in an online publication.
• Build an email list: Connect your audience to a newsletter sign-up page or a lead magnet download.
• Highlight affiliate links: Make it easy for followers to shop the products you recommend, earning you a commission in the process.

Think of it as the central nervous system for your online presence, accessible through the gate guarded by your TikTok bio.

What is Linktree? A Quick Rundown

Linktree is one of the most popular and recognizable "link in bio" services out there. At its core, it's a tool that creates a single, customizable landing page where you can add multiple links. You then take your unique Linktree URL (e.g., linktr.ee/yourusername) and place it in your TikTok bio.

When someone clicks it, they see a simple list of buttons you've created, each linking to a different destination. The free version offers more than enough to get started, including unlimited links, basic customization, and some analytics to track link clicks.

Getting your Linktree page set up is fast and straightforward, letting you build out your link hub in under 10 minutes. From there, all you need to do is add the main link to your TikTok profile.

How to Set Up Your Linktree Page (Step-by-Step)

Before you can add your Linktree to TikTok, you need a Linktree. If you already have one set up, feel free to skip to the next section. If not, follow these simple steps.

Step 1: Sign Up for a Linktree Account

Head over to the Linktree website and start the sign-up process. You'll be prompted to choose your username. Pick something that matches your TikTok handle or brand name for consistency. For example, if your TikTok is @creativedesigns, try to get linktr.ee/creativedesigns. This keeps things professional and easy for your followers to remember.

After that, you'll need to enter your email, create a password, and tell Linktree a bit about your brand or content by selecting a few categories. This helps them tailor the experience for you.

Step 2: Add Your Links

Once you're in your dashboard, you'll see a big "Add link" button. This is your command center. Click it, and you'll be given fields to enter a URL and a Title for your link button.

This is where you start building your hub. Don’t just dump every link you can think of. Be strategic. Think about what your TikTok followers want or where you need to drive traffic most. Here are some ideas for your first set of links:

• Your website's homepage
• Your online store or top-selling product
• Your most recent blog post
• Your YouTube channel
• Your Instagram profile
• A link to your "free guide" or newsletter sign-up

For each link, write a clear and compelling Title. Instead of "Homepage," try "Learn More About My Brand." Instead of a generic product URL, use "Shop Our Bestselling T-Shirt." The title is your sales pitch, so make it count.

You can also easily re-arrange your links by clicking and dragging the three dots on the left side of each link block. Always place your most important or timely link at the top.

Step 3: Customize the Appearance

Next, click over to the "Appearance" tab at the top of your dashboard. This is where you bring your brand's personality to your Linktree page. Upload your profile picture - it’s best to use the same one you use on TikTok for brand recognition.

You can also update the "Profile Title" (your name or brand name) and write a short bio. Keep it concise - just enough to tell people who you are and what they'll find here.

Finally, choose a theme. Linktree offers several free themes with different color schemes and button styles. Pick one that aligns with your brand's aesthetic. A clean, cohesive look builds trust and encourages people to stick around and click.

As you make changes, you'll see a live preview of your Linktree page update on the right side of the screen. When you're happy with how it looks, you're ready to share it.

How to Officially Add Your Linktree to Your TikTok Profile

With your Linktree page ready to go, the final step is getting it on your TikTok profile. Before you begin, there’s one important requirement: you need a TikTok Business Account to be able to add a website link.

Previously, accounts with over 1,000 followers also had this option on personal accounts, but switching to a Business Account is now the most reliable method. The good news is that it’s free, easy to do, and gives you access to analytics and other helpful tools. You can switch to a Business Account by going to Settings and privacy >, Account >, Switch to Business Account.

Once you’re on a Business Account, follow these steps:

1. Copy Your Linktree URL

In your Linktree admin dashboard, your unique Linktree URL is displayed in the top right corner. Click the "Share" button and then "Copy" to get your URL onto your clipboard.

2. Open TikTok and Go to Your Profile

Launch the TikTok app on your phone and tap on the "Profile" icon in the bottom right corner to navigate to your profile page.

3. Tap "Edit Profile"

Look for the "Edit Profile" button located just below your follower count. Tap it to open up the profile settings.

4. Find the "Website" Field

Scroll down a bit, and you should see a field specifically labeled "Website." It's usually located just under your Bio section. This is the only place on your profile where you can add a clickable link.

5. Paste Your Linktree URL

Tap on the "Website" field and paste the Linktree URL you copied earlier. Make sure the full link is there (e.g., https://linktr.ee/yourusername).

6. Save Your Changes

Tap the "Save" button at the top right of the screen. And that’s it! TikTok will add the link to your profile.

7. Test the Link

Go back to your main profile view. You should now see your Linktree URL displayed neatly under your user bio. Tap it to make sure it opens your Linktree page correctly. It’s always a good idea to double-check that everything works as expected from a user’s perspective.

Strategies to Get More Clicks on Your TikTok Link in Bio

Just having the link on your profile isn't enough, you need to actively direct people to it. Here’s how you can encourage your followers to check out your Linktree.

Mention It in Your Videos

The most effective method is a direct call-to-action (CTA). At the end of your videos, verbally tell your audience what to do next. Say things like:

• "To get the full recipe, tap the link in my bio!"
• "This sweater is amazing. I linked it for you in my bio if you want to check it out."
• "If you want to watch the full video tour, head to my YouTube channel - link in bio."

A simple, clear instruction removes guesswork and tells people exactly what they'll find when they click.

Refer to It in Your Captions and On-Screen Text

Reinforce your verbal CTA with text. Add a line to your caption like "Link in bio for all the details!" or use TikTok's text overlay feature to add a visual reminder directly onto your video. Combining verbal, caption, and on-screen text reminders hits all the bases.

Keep Your Linktree Updated and Relevant

Treat your Linktree like an extension of your content calendar. If you post a TikTok about your morning skincare routine, make sure the links to those products are at the top of your Linktree page. If you announce a new program or service, that should be your number one link. Reordering links is easy, so make it a habit to refresh your Linktree to match what's currently relevant in your content. This creates a seamless experience for your followers, who are often looking for information related to the exact video they just watched.

Final Thoughts

By connecting your Linktree to your TikTok profile, you're building a bridge between short-form video engagement and your larger brand goals. It’s a simple change that transforms your bio from a static description into an active source of traffic and conversions.

Once you get everything set up, consistently creating and scheduling great content becomes the key to driving people to that link. With so many platforms to manage - especially TikTok, Reels, and Shorts - it's easy to get overwhelmed. This is where tools like Postbase have really helped on our journey. We designed it with a visual content calendar so we can plan our TikToks alongside all our other social posts, making sure our calls-to-action stay coordinated. It lets us batch and schedule everything ahead of time so we're not constantly switching between apps, which frees up a surprising amount of time to focus on actually creating.