How to Add a Website to Instagram

Driving your Instagram followers to your website is the first step in turning them from casual viewers into real customers or dedicated readers. While Instagram limits where you can place clickable links, there are powerful and creative ways to send traffic exactly where you want it. This guide will walk you through every available method, from the classic bio link to smart strategies for your Stories and feed posts.

The Prime Real Estate: Adding a Website to Your Instagram Bio

Your Instagram bio is the most valuable piece of digital real estate on your profile. It's one of the first things a new visitor sees, and most importantly, it's the only place on your main profile page where you can feature a permanent, clickable link that’s visible 24/7. This makes it the single most important call-to-action (CTA) on your account. Whether you're sending people to your homepage, a landing page, a product, or a portfolio, the bio link is your primary traffic driver. For a comprehensive guide on managing all your links, see how to add links to your Instagram profile.

How to Add a Link to Your Bio (Step-by-Step)

Putting a website in your bio is straightforward. The process is nearly identical on a phone or a desktop computer.

1. Go to your Instagram profile by tapping your profile picture in the bottom-right corner.
2. Tap the "Edit Profile" button located just below your bio text.
3. Look for the "Website" field. Note: Don't paste your link into the "Bio" section itself, as it won't be clickable there. Use the dedicated "Website" field.
4. Paste the full URL of your website here. Make sure to include the https:// at the beginning.
5. Tap "Done" (on iOS) or the checkmark (on Android) to save your changes.

That's it! Your link will now appear right below your bio description, ready for anyone to tap. It's a good practice to use this spot for your most important destination, like your company's homepage, your store, or your main portfolio page.

When One Link Isn't Enough: Using "Link in Bio" Tools

The single bio link is powerful, but what happens when you need to promote your new blog post, a featured product collection, your latest YouTube video, and your newsletter sign-up form all at once? Constantly swapping out your bio link is cumbersome and breaks the connection for all your older posts that told people to "check the link in bio."

This is where "link in bio" tools come in. Services like Linktree, Beacons, Koji, and Later's Linkin.bio create a simple, mobile-friendly landing page where you can host multiple links. You then use your unique URL for this landing page as your single Instagram bio link. Learn more about how to add Linktree to Instagram.

Why A "Link in Bio" Service Is a Smart Move

Managing your traffic with a dedicated landing page offers several advantages over just using a single link:

• Share everything at once: Stop choosing between your store and your blog. Link to both, plus your portfolio, social profiles, affiliate links, and more.
• Keep your content evergreen: An old Instagram post in your feed mentioning "link in bio" will always direct users to a relevant page, even if you’ve updated the links on your landing page since then.
• Better branding: Most services allow you to customize your page with your brand colors, logo, and layout, creating a seamless experience for your followers transitioning from Instagram.
• Capture more leads: Some tools let you embed newsletter sign-up forms, contact forms, or other interactive elements right on the landing page, helping you grow your email list directly.

How to Set It Up

1. Pick a service. There are many options available, some free, some with paid premium features. Popular choices are Linktree, Koji, and Beacons. Do a little research to see which one fits your needs and budget.
2. Create your page. Sign up and start building your landing page. This usually involves adding a profile picture and a short headline that matches your Instagram presence.
3. Add all your links. This is the fun part. Add buttons linking to your homepage, specific blog posts, product pages, your other social media profiles, and any other destination you want to send people to. Give each link a clear and compelling title.
4. Customize the design. Choose colors, fonts, and button styles that align with your brand for a consistent look.
5. Grab your new URL. Once your page is ready, the service will provide you with a single, unique URL (e.g., linktr.ee/yourusername).
6. Update your Instagram bio. Copy that new URL and paste it into the "Website" field in your Instagram profile, just as we did in the first section.

Now, whenever you say "link in bio" in a post or Story, your followers have access to all your important content in one organized place.

Make Your Stories Actionable: Using the Link Sticker

Your bio link is passive - it's there for people who visit your profile. But Instagram Stories offer an incredible opportunity to drive traffic in a direct, contextual, and time-sensitive way. Thanks to the "Link" sticker, any account (regardless of follower count) can add a clickable link to any Story. For a detailed walkthrough, explore how to add a link to an Instagram Story.

How to Add a Website Link to Your Instagram Story

Using the link sticker is incredibly easy and highly effective for promoting new content, flash sales, or event registrations.

1. Open the Instagram Story editor by swiping right from your feed or tapping the "+" icon and selecting "Story."
2. Take a photo or video, or upload a piece of content from your phone's gallery.
3. Tap the smiley-face sticker icon at the top of the editing screen. This will open the sticker tray.
4. Select the "Link" sticker.
5. In the field that appears, paste the full URL you want to direct people to.
6. You'll also get an option to "Customize sticker text." Use this to create a clear call-to-action instead of showing the messy URL. Good examples include "Read the Full article," "Shop the Collection," or "Get Your Ticket!"
7. Tap "Done." You can now pinch, rotate, and drag the link sticker to place it anywhere you'd like on your Story.

Pro-Tips for Using Story Links Effectively

• Make it obvious. Don't hide the sticker. Place it where it’s clearly visible and not obstructed by other text or Instagram's interface elements.
• Use a strong CTA. Tell people what to do! Add text like "Tap to read" or use animated GIFs of arrows pointing to the link sticker. People often need a direct prompt to take action.
• Be specific. If you're talking about a new sweater, link directly to that product's page, not just your general store homepage. Reducing the number of clicks a user has to make drastically increases conversion rates.

Getting Creative: How to Drive Traffic from Your Feed Posts

Here's one of Instagram's longest-standing frustrations: you cannot place a clickable link in the caption of a regular grid post (with the exception of paid ads). If you paste a URL into your caption, it will just show up as plain text. Over the years, the entire Instagram community has developed a well-understood workaround.

The Classic "Link in Bio" Strategy

This is the universally accepted method for sending traffic from a specific feed post. It turns your bio into a dynamic hub for whatever you're currently promoting.

1. Before you post, update your bio link. Go to "Edit Profile" and change the website URL to the specific page you want to promote with your new post (e.g., a blog post or product). If you use a "link in bio" service, add the new link to the top of your landing page.
2. Craft your post caption. Write your caption as you normally would, providing context and value.
3. Include a clear call-to-action. At the end of your caption, explicitly tell your followers where to go. Phrases like "Link in bio to read more," "Click the link in my bio to shop this look," or just a simple "→ Link in bio" are all effective.

This method requires a bit of manual work, as you need to remember to update your link. However, it effectively trains your audience to look to your bio every time they see something they're interested in.

More Opportunities to Share Your Website

Your bio, Stories, and posts are the main places to direct traffic, but a couple of other methods can be very effective in the right context.

Instagram Shopping

If you have an e-commerce business with physical products, setting up Instagram Shopping is a game-changer. It allows you to tag products directly in your feed posts and Stories. When a user taps on a tagged product, they see a product details page with images, pricing, a description, and a direct link to purchase the item on your website. It’s the most integrated way to drive sales traffic on the platform. Discover more about how to add products to Instagram for your shop.

Direct Messages (DMs)

Never underestimate the power of a one-on-one conversation. Links sent in DMs are fully clickable. If a follower asks a question about a service, a specific product, or how to sign up for something, responding with a direct link in a message is brilliant. It's personal, removes all friction, and has an incredibly high click-through rate because you're giving them exactly what they asked for.

Final Thoughts

Effectively adding a website to Instagram is about using every tool at your disposal. By keeping your bio link updated - ideally with a multi-link landing page - and consistently using link stickers in your Stories with clear calls-to-action, you can transform your Instagram account from a simple content channel to a steady source of engaged traffic for your business or brand. For more advanced management, consider adding Instagram to Meta Business Suite.

Of course, adding the link is only half the battle, you also have to consistently create engaging content that makes people want to click it. Planning and scheduling that content ahead of time is the best way to keep your audience engaged and your traffic flowing. That’s why we built Postbase. With our visual calendar, you can map out campaigns and see your entire "link in bio" strategy at a glance. We help you stay consistent and focused, so your content works hard to send new visitors to your website every day.