How to Make Multiple Admins on a Facebook Page

Managing a growing Facebook Page alone is a recipe for burnout. Between creating content, responding to comments, analyzing insights, and running ads, it's a full-time job. This guide will show you exactly how to add other administrators and team members to your Page, explain the different roles you can assign, and cover best practices for keeping everything running smoothly and securely.

Why Teamwork Makes the Dream Work on Facebook

Before jumping into the "how," let's quickly cover the "why." Bringing more people onto your Page isn't just about lightening your own load, it's a strategic move that helps you build a stronger, more resilient brand presence. Here are the main benefits of adding multiple admins or role-holders to your page:

• Share the Workload: This is the most obvious benefit. A well-managed page requires constant attention. Delegating tasks like responding to direct messages, scheduling posts, or managing ad campaigns allows you to focus on bigger-picture strategy.
• Ensure Consistent Brand Presence: What happens if you take a vacation or have a sick day? When you're the only person with access, your page goes silent. Having a team ensures your content calendar doesn't miss a beat and your community stays engaged, no matter what's on your personal schedule.
• Leverage Specialized Skills: Not everyone is good at everything. One team member might be a brilliant copywriter, another a data analyst who loves digging into insights, and a third a community management wizard. Assigning specific roles lets you put people where they can have the biggest impact.
• Boost Security: Sharing your personal Facebook login and password with a virtual assistant or new employee is a massive security risk. If that relationship ends, you have to change your password and worry about what information they still have access to. Properly assigning page roles gives people the access they need without ever sharing your own credentials, and you can revoke that access with a single click.

Understanding Facebook's Page Role Hierarchy

Facebook doesn't have a one-size-fits-all approach to Page access. Instead, it offers a hierarchy of roles, each with different permissions. This system is designed around the principle of least privilege: grant team members only the permissions they absolutely need to do their job, and nothing more. This protects your Page from accidental mistakes or malicious actions.

There are two main experiences you might see: the "classic" Page experience and the "New Pages Experience." The roles are similar, but the titles sometimes differ slightly. Here's a breakdown:

Admin (or "Facebook access with full control")

This is the master key to your Page. Admins have the highest level of permission and can do absolutely everything. Grant this role with extreme caution.

• Manage page settings and all permissions, including adding, removing, or changing the role of every other person.
• Edit the Page, post content, send messages, respond to comments, and create ads.
• View all Page Insights.
• An Admin can remove any other person from the Page, including the original creator or another Admin.

Who gets this role? Co-founders, business partners, or a trusted senior manager. Never assign this role to a freelancer, contractor, or junior employee.

Editor

An Editor is the day-to-day content manager for the Page. They have almost all the creative and communication power of an Admin without the high-level administrative control.

• Create, edit, and delete posts on the Page.
• Send messages as the Page and respond to comments.
• Create ads and promotions.
• Go live as the Page.
• View Page Insights to see how content is performing.
• Cannot manage Page settings or roles.

Who gets this role? Your social media manager, content creator, or a marketing team member responsible for publishing content.

Moderator

The Moderator is your community's frontline manager. Their job is to keep the conversation healthy and responsive without needing to post content.

• Respond to and delete comments on the Page.
• Remove and ban people from the page.
• Send messages as the Page through the inbox.
• Create ads.
• View Page Insights.
• Cannot create or publish posts for the Page.

Who gets this role? Community managers, customer support staff, or anyone responsible for managing audience engagement.

Advertiser

This is a specialized role for team members who focus solely on running Facebook and Instagram ad campaigns for the Page.

• Create, edit, and manage ads.
• View Page Insights and advertising reports.
• Cannot publish content or act as a community manager.

Who gets this role? A digital marketing specialist, an ads agency, or the person on your team responsible for your ad budget.

Analyst

The Analyst has read-only access. They can see what's working behind the scenes but can't make any changes to the Page's content or settings.

• View detailed Page Insights, including performance and audience demographics.
• See who published specific posts on the page.
• Cannot post, comment, advertise, or change anything.

Who gets this role? Marketing strategists, stakeholders who need to see performance reports, or analysts on another team who need access to your audience data.

How to Add an Admin to Your Facebook Page: A Step-by-Step Guide

The process for adding a team member differs slightly depending on which version of Facebook Pages your business is using. We'll cover both, starting with the newer, more common interface.

For Pages Using the New Pages Experience

If your Page interface has a sleek, modern look and management is handled through Meta Business Suite, follow these steps.

1. Navigate to your company's Facebook Page. Switch to managing the page profile if you're not already there.
2. On the left-hand menu, click the "Manage" button.
3. In the Professional Dashboard, scroll down the left-side menu and find the "Your tools" section. Click on "Page access."
4. You'll see a section for "People with Facebook access." Click the "Add New" button next to it.
5. A pop-up will explain what page access means. Click "Next."
6. In the search bar, start typing the name or email address of the person you want to invite. They must have a personal Facebook profile. Select them from the list.
7. You'll now decide their level of access. You can grant task-based access (for Editors, Moderators, etc.) by toggling switches for content, messages, ads, and insights. Or, for an Admin, toggle the switch at the bottom that says "Allow this person to have full control." Review the permissions and click "Give Access."
8. For security, Facebook will ask you to re-enter your personal profile password to confirm the change.
9. An invitation will be sent to the person. They must accept it before they gain access. The invitation expires in 31 days.

For Pages Using the Classic Experience

If your page still uses the older, classic layout, the steps are a bit different.

1. Go to your Facebook Page.
2. In the left-hand management menu, scroll down and click "Settings."
3. In the Settings menu, click on "Page Roles."
4. You will see a section titled "Assign a New Page Role." Start typing the name or email address of the person you want to add into the box.
5. To the right of the name box, there is a dropdown menu that says "Editor" by default. Click this to select the role you want to assign (Admin, Moderator, Advertiser, etc.).
6. After selecting the role, click the blue "Add" button.
7. Again, for security reasons, you'll be prompted to enter your password to finalize the invitation.
8. The person will receive a notification to accept their new role. The request will be listed as "Pending" in the "Existing Page Roles" section until they do.

Best Practices for Managing Your Page Admins

Once you've added your team, it's just as important to manage those roles effectively to keep your page secure and your workflow organized.

Assign Roles Based on Need, Not Convenience

It can be tempting to just make everyone an Admin to save time, but this is a mistake. Take a moment to think about what each person truly needs to do their job and assign them the most restrictive role that still allows them to be effective. Your content creator doesn't need admin-level access, and your community manager probably doesn't need to post original content.

Only Grant 'Admin' Access If Absolutely Necessary

We can't stress this enough: an Admin can remove you from your own Page. Treat this permission level like the key to your office. Only hand it out to fully trusted individuals, like a business partner or co-owner. For almost all other scenarios, an Editor role provides more than enough permissions for senior marketing staff.

Conduct Regular Audits of Page Roles

Set a calendar reminder for once every quarter or every six months to review who has access to your Page. Do they still work for your company? Are they still involved in your social media efforts? If not, removing their access is easy. In the same "Page Roles" or "Page Access" section, find their name, click the edit button (or three-dot menu) next to it, and select "Remove." This simple security audit can prevent major headaches down the line.

Encourage the Use of Two-Factor Authentication (2FA)

The security of your Facebook Page is only as strong as the security of the personal profiles managing it. Insist that every Admin, Editor, and Moderator has two-factor authentication enabled on their personal Facebook account. This adds a critical layer of protection that prevents unauthorized access even if their password is stolen.

Communicate Expectations Clearly

Assigning a role is just the first step. The more people who can post or comment on behalf of your brand, the more important it is to have clear guidelines. Create a simple document that outlines:

• Who is responsible for what (e.g., "Sarah handles all scheduled content," "David manages all inbound DMs").
• Your brand's tone of voice.
• A simple crisis response plan (e.g., "If you see a negative comment like X, tag [senior manager] before responding").

Final Thoughts

Adding team members to your Facebook Page transforms a solo grind into a collaborative effort, helping you create better content, engage your community more effectively, and protect your brand assets. By understanding the different page roles and following a few security best practices, you can build a team that works together seamlessly and safely.

Once your team is in place, the real challenge is coordinating everything in one place. We designed Postbase to solve that very problem by giving your growing team a shared, visual calendar to plan your content schedule across all platforms, a unified inbox to manage every comment and DM without confusion, and clean analytics so everyone knows what's working. It helps your new admins, editors, and moderators work together without the chaos of switching between apps and tangled spreadsheets.