How to Add Page Roles on Facebook

Ready to bring teammates onto your Facebook Page but unsure how to grant access without giving away the keys to the castle? You don't have to manage it all alone. This guide walks you through exactly how to add Page roles on Facebook, explaining what each level of access means and providing a step-by-step process so you can delegate tasks with confidence.

Why Use Facebook Page Roles?

Working on a Facebook Page is a team sport. Whether you're a small business owner hiring a freelance marketer or a large company with a dedicated social media department, you can't be everywhere at once. Page roles are Facebook's built-in system for securely sharing the management of your business Page.

Properly assigning roles helps you:

• Collaborate Securely: Grant access to your Page without sharing your personal Facebook login credentials. This is vital for security and professionalism.
• Delegate Specific Tasks: Assign roles based on responsibility. Your community manager gets what they need to handle comments, while your advertising expert gets what they need to run campaigns - and neither has access to settings they don’t need.
• Maintain Control: As the founder or lead manager, you can assign different levels of permission, ensuring you always retain ultimate control over the Page's core settings and ownership.
• Scale Your Efforts: Growing your brand means growing your team. Page roles make it possible to bring on new team members, agencies, or contractors seamlessly as your social media presence expands.

Understanding the Two Types of Facebook Page Management

Before jumping into the "how-to," it's important to know that Facebook has been transitioning from "Classic Pages" to the "New Pages Experience." The way you manage access is slightly different depending on which version your Page uses. The New Pages Experience is now the standard, but some Pages may still operate on the classic model. Don't worry - we'll cover both.

• New Pages Experience: This newer layout uses a system called "Task Access." Instead of pre-defined roles, you give people access to perform specific tasks related to content, messages, ads, or insights. You can also grant "Facebook Access," which is the highest level of permission, similar to the old "Admin" role.
• Classic Pages: This older system uses a more rigid set of pre-defined "Page Roles": Admin, Editor, Moderator, Advertiser, and Analyst. Each role comes with a fixed set of permissions.

Most pages have already been migrated to the New Pages Experience, so we'll start there as it's the most relevant for most users today.

A Deep Dive into the New Pages Experience: Facebook Access vs. Task Access

If your Page has the new layout, you’ll see the option to grant either "Facebook Access" or "Task Access." Think of it as giving someone either a master key or a key to specific rooms.

Facebook Access (The "Everything" Role)

This is the highest level of permission. Someone with Facebook Access can do everything you can, including switching into your Page profile and managing it directly on Facebook. They are essentially a full co-administrator.

Someone with Facebook Access can:

• Create, manage, or delete any content on the Page (posts, Stories, etc.).
• Send and respond to messages as the Page.
• Manage comments, remove unwanted comments, and ban people.
• Create, manage, and delete ads.
• View and analyze all Page Insights.
• Give or remove access to other people, including you (with some limitations). Be extremely careful who you grant this level of access to!

Task Access (The "Specialist" Role)

This is perfect for assigning specific jobs to teammates or contractors without giving them full rein over the Page. A person with Task Access manages the Page from their own tools, like Meta Business Suite or Creator Studio, rather than switching into the Page profile on Facebook itself.

You can grant permission for specific areas:

• Content: Lets the person create, manage, or delete posts, Stories, and other content.
• Messages: Allows them to send and respond to direct messages as the Page.
• Community Activity: Grants permission to review and respond to comments, remove unwanted comments, and remove people from the Page.
• Ads: Enables them to create, manage, and delete advertisements.
• Insights: Gives them access to view performance data for the Page, content, and ads.

You can mix and match these. For example, your community manager may need access to Messages and Community Activity, while your content creator just needs access to Content.

Step-by-Step: How to Add Someone to Your Facebook Page (New Page Experience)

Ready to grant access? Just follow these steps.

1. Switch to Your Page's Profile: Open Facebook and click on your profile picture in the top-right corner. In the menu that appears, click "See all profiles," and then select the Page you want to manage. You’re now acting as your Page.
2. Navigate to 'Settings & Privacy': Once you're viewing Facebook as your Page, click your Page's profile picture again in the top-right corner. From the dropdown menu, select "Settings &, privacy," and then click "Settings."
3. Open 'New Pages Experience': On the main Settings page, look for and click on "New Pages Experience." From there, select "Page Access."
4. Add a New Person: Here, you'll see two sections: "People with Facebook access" and "People with task access." Decide which level of access is appropriate for your team member and click the "Add New" button next to that heading.
5. Search for the Person: A pop-up will appear explaining the type of access. Click "Next." In the search bar, type the name or email address of the person you want to invite. It’s always best practice to use the email address associated with their Facebook account to make sure you're inviting the right person. Select them from the list.
6. Assign Permissions:
   • If you're granting Task Access, you’ll see toggles for Content, Messages, Community Activity, Ads, and Insights. Turn on the specific tasks you want them to manage.
   • If you're granting Facebook Access, you can optionally enable a powerful setting: "Allow this person to have full control." Only give this to a completely trusted business partner, as it allows them to remove anyone from the Page, including you. It's often safer to leave this off unless absolutely necessary.
7. Send the Invitation: Click the "Give Access" button. You'll be prompted to enter your personal Facebook password to confirm the change. Once you do, Facebook will send an invitation to the person.

Their name will now appear in your Page Access menu as "Pending" until they accept the invitation on their end. The invitation expires after 30 days, so be sure they check their notifications!

For Legacy Users: A Refresher on Classic Page Roles

If your Page still operates with the classic layout, your options and process will look a little different. Here’s a quick rundown of what those classic roles mean.

The Classic Page Role Hierarchy

• Admin: Has complete control. Can manage all other roles, change Page settings, and even delete the Page. Holds all permissions of every other role.
• Editor: Can do everything an Admin can do except manage other Page roles and settings. This is perfect for a social media manager who needs to create posts, run ads, and respond as the page.
• Moderator: The community overseer. They can respond to comments, remove spam, ban people, and answer messages. They cannot create content for the page themselves.
• Advertiser: A focused role for team members or agencies who only need to create ads, manage ad campaigns, and view insights.
• Analyst: Purely a viewer role. Can see who posts on the Page and view all Page insights but cannot make any changes. Perfect for stakeholders who just need to see performance data.

Step-by-Step: Adding Roles on a Classic Page

1. Go to Page Settings: Navigate to your Facebook Page. On the left-hand menu, scroll down and click "Settings."
2. Select 'Page Roles': In the Settings menu, find and click on "Page Roles."
3. Assign a New Role: Under the heading "Assign a New Page Role," start typing the name or email address of the person you want to add. Select them from the list that appears.
4. Choose the Role: To the right of the name field, there's a dropdown button (it will likely default to "Editor"). Click it to see the list of all available roles (Admin, Editor, Moderator, etc.) and choose the appropriate one.
5. Add and Confirm: Click the blue "Add" button. As a security measure, Facebook will ask you to re-enter your password to confirm that you’re authorized to make this change.

Just like with the New Page Experience, the person will receive an invitation and their role will be listed as "Pending" in the Page Roles section until they officially accept it.

Best Practices for Managing Page Access Safely

Handing out permissions requires a bit of good judgment. Here are some simple rules to keep your Page secure:

• Practice the Principle of Least Privilege: Only grant the lowest level of access a person needs to do their job. If they only need to answer DMs, give them Task Access for Messages - not full Facebook Access.
• Vet Your Collaborators: Only invite people you know and trust. Never grant Admin or full Facebook Access to someone you're not fully confident in.
• Use Email Invitations: When inviting someone, use their email address instead of their name. There can be dozens of people with the same name on Facebook, and using the associated email removes any doubt you're adding the correct person.
• Perform Regular Audits: Once every few months, check your Page Access or Page Roles section. If you see someone who no longer works with you, remove them immediately. Keeping a clean house reduces your security risk.

Final Thoughts

Learning how to add people to your Facebook page is a small technical step that makes a huge difference in how efficiently and securely your team can work. By using task-based access or classic roles correctly, you can empower your team to handle content, ads, and community engagement while you focus on the bigger picture of growing your brand.

Once you’ve built your team, keeping everyone's workflow in sync is the next big goal. We built Postbase to solve this very problem. Instead of forcing team members to navigate confusing native tools, our platform provides one beautiful, centralized calendar. Admins, content creators, and advertisers can all plan, schedule, and analyze content collaboratively, without creating chaos. It makes it easy to see your entire strategy at a glance and streamlines workflows so your team can focus on creating great content that connects with your audience.