How to Add Someone to Manage a Facebook Page

Thinking about adding a team member, freelancer, or virtual assistant to help run your Facebook Page? Getting help is a smart move, but giving someone the keys to your social media kingdom can feel a little intimidating. This guide cuts through the confusion, showing you exactly how to add someone to manage your Facebook Page, explaining the different roles they can have, and walking you through the safe and proper way to grant access.

Why Bother Adding Someone Else to Your Page?

Running a successful Facebook Page is time-consuming. You're juggling content creation, scheduling posts, responding to comments, analyzing performance, and running ads. Bringing someone else on board isn't just about offloading work, it's about strategic growth. Here are a few solid reasons to build your Page team:

• Share the Workload: The most obvious benefit. A teammate can handle daily posting, community management, or performance reporting, freeing you up to focus on the big-picture strategy.
• Specialized Skills: Maybe you're great at writing engaging captions, but graphic design isn't your strong suit. You can add a designer with limited access to upload creatives. Have a data wizard on your team? Give them Analyst access to pull reports without letting them post.
• Improved Response Times: Social media never sleeps. Having a Moderator who can respond to comments and messages in different time zones keeps your audience engaged and prevents potential customer service issues from escalating.
• Enhanced Security: It sounds counterintuitive, but adding roles correctly can improve security. Instead of sharing your personal Facebook login (which you should never, ever do), you grant specific, revocable permissions. If someone leaves your team, you can remove a single user in two clicks without changing all your passwords.

Understanding Facebook Page Roles (It's Simpler Than It Looks)

Before you click that "Add New" button, it's vital to understand what you're actually giving someone permission to do. Facebook has moved from the classic "Page Roles" (which some older Pages still use) to the new "Page Access" system within the Meta Business Suite. The core idea is the same: give people only the level of access they need to do their job.

Think of it as giving out different keys to your house. You'd give a house sitter a key to the front door, but not the key to your safe. Facebook Page roles work the same way.

The Difference: "Facebook Access" vs. "Task Access"

When you add someone, you'll see two main options. This is where most people get tripped up.

• Facebook Access: This is the higher-level permission. People with Facebook Access can switch into your Page's profile and manage it directly on Facebook. They can post, comment, and engage as the Page. This includes Full Control (Admin) and partial access (like an Editor or Moderator).
• Task Access: This is a more limited, behind-the-scenes permission level. People with Task Access manage the Page through tools like Meta Business Suite or Creator Studio. They can't switch into the Page's profile on Facebook itself, but they can still create content, run ads, or view insights based on the specific tasks you assign them. It's perfect for freelancers, agencies, or specific team members who don't need to be the "voice" of the brand in real-time comments.

Now let's break down the permissions, from most powerful to least.

Facebook Access with Full Control (Formerly "Admin")

This is the master key. Someone with Full Control can do everything you can, including:

• Add or remove other people (including you!).
• Change Page settings and delete the Page permanently.
• Post content, send messages, respond to comments, run ads, and view all performance insights.

Who gets this role? Only Co-owners or hyper-trusted business partners. Be extremely careful who you grant Full Control to. As a rule of thumb, if you wouldn't trust them with your business bank account, don't give them Full Control.

Facebook Access with Partial Control (Formerly "Editor," "Moderator," etc.)

This is a more moderate level of access. The person can manage the Page on Facebook, but you decide exactly what they can do. You can toggle their permissions for:

• Content: Create, manage, or delete posts, Stories, and more as the Page.
• Messages & Community Activity: Send messages, and respond to or delete comments.
• Ads: Create, manage, and delete ads.
• Insights: View page performance.

Who gets this role? Social Media Managers, marketing team members, or content creators who need to actively engage with your community as the brand.

Task Access

This is the most specialized and secure way to grant access for specific jobs.

• Analyst: Can only view Page insights and ad performance. They can't post, comment, or edit anything. Perfect for someone who just needs to pull reports.
• Advertiser: Can only create, manage, and delete ads. They cannot post organic content or respond to comments. Perfect for a media buyer or ad agency.
• Moderator (via Community Manager tool): Limited to handling community engagement tasks.

You can assign people specific tasks, making it ideal for VAs, freelancers, or specialists who only handle one part of your social media strategy.

How to Add Someone to Your Facebook Page: A Step-by-Step Guide

Ready to go? The process takes just a few minutes through the Meta Business Suite. Make sure you are an Admin (have Full Control) of the Page before you begin.

Step 1: Go to Your Page Settings

The easiest way is to navigate directly to your Page and find the settings panel.

1. Go to your Facebook Page.
2. On the left-hand menu, click on "Settings."
3. From the Settings menu, click on "New Pages Experience."
4. This will open a new set of options. Click on "Page Access."

Alternatively, you can go through Meta Business Suite. Click the "All tools" hamburger menu, then "Page Settings," which will bring you to the same place.

Step 2: Add a New Person

You'll see a list of people who currently have access to your Page. Look for the "People with Facebook access" section and click the "Add New" button.

Step 3: Search for the User

A popup will appear. Click "Next," and you'll see a search bar. Start typing the name or email address of the person you want to add.

Heads up: The person must have a personal Facebook profile. You'll need to be Facebook friends with them or they need to have liked your Page for their name to easily appear. If you're having trouble finding them, double-check that you're using the email address associated with their personal Facebook account.

Step 4: Assign Their Level of Access

This is where you choose their permissions. First, you'll decide on the big permission toggle:

• To give them Full Control, you will need to turn on the switch that says "Allow this person to have full control." Facebook will show you a big warning screen reminding you what this means. You will have to re-enter your password to confirm this decision.
• For non-admin roles (Partial Facebook Access), just ignore that switch. Instead, review the list of permissions below (Content, Messages, etc.) and toggle on only the ones they need for their job.

Step 5: Send the Invitation

After selecting their permissions, click the "Give Access" button. If you're only granting partial access, you won't need your password. If you gave them Full Control, you'll be prompted for a final password entry.

And that's it! Facebook will send an invitation to the person.

What Happens After You Send the Invitation?

Your work is done, but the other person has one more step. They will receive a notification on Facebook informing them that you've invited them to manage your Page. They must click on the notification and hit "Accept" for the access to activate.

The invitation is time-sensitive and expires in 30 days. If they don't see it or forget to accept it, you can simply go back to the Page Access screen, find their pending invitation, and click "Resend Invitation."

How to Change or Remove Someone's Access

Circumstances change. Team members leave, roles evolve, and freelance contracts end. Auditing and updating Page access should be a regular part of your workflow.

Removing or changing access is even easier than adding someone:

1. Go back to the "Page Access" screen in your settings.
2. Find the person whose role you want to change or remove.
3. Click the three dots icon next to their name.
4. You'll get two options: "Change access level" or "Remove access."
5. Select your desired option and follow the on-screen prompts. Removing access is immediate and a confirmed Admin will be promptly notified via email.

Final Thoughts

Adding a manager to your Facebook Page is a simple technical process, but one that requires a foundation of trust and clear understanding of the permission levels. By using the principle of least privilege - granting people only the access they absolutely need to do their job - you can effectively scale your page's management without compromising its security.

Once you have the right people on your team, the next step is making collaboration feel effortless. Internally, we built Postbase to solve this exact problem. Having everyone working from one visual content calendar stops the messy back-and-forth emails, and a unified inbox for all comments and DMs means nothing gets missed. It helps our team stay organized, and we believe it can do the same for you.