How to Change Page Roles on Facebook

Collaborating on a Facebook Page means giving team members, agencies, or contractors the right level of access to get their work done without handing over the keys to the entire kingdom. Understanding and correctly assigning Page roles is the foundation of secure and efficient team management. This guide breaks down exactly how to change Page roles, what each permission level means, and how to keep your brand's presence safe and organized as your team grows.

Understanding Facebook Page Roles and Permissions

Before you start adding people, it's vital to know what each role allows someone to do. Giving an intern full admin control is a common mistake that can lead to headaches, while giving your ad manager too few permissions means they can’t run your campaigns. Facebook has two different systems for this, depending on whether you're using the newer "New Page Experience" or a "Classic Page."

Roles in the New Page Experience

Meta is pushing most pages to the New Page Experience, which simplifies roles into two main categories: Facebook Access and Task Access. This is a more granular system designed for modern teams.

1. Facebook Access (Full Control)

This is the new equivalent of the "Admin" role. Someone with Full Control can do everything, including:

• Manage all Page settings and information.
• Create, manage, and delete content (posts, Stories, etc.).
• Send messages as the Page.
• Respond to and delete comments, and remove people from the Page.
• Run ads and view all performance insights.
• Most importantly: Add or remove other people with Facebook Access, including you! They can effectively take over the Page.

Who gets this? Only give Full Control to business owners or a very small circle of highly trusted senior-level managers. Treat this role with the same level of security as your bank account password.

2. Facebook Access with Task Control (Partial Control)

This is where the new system shines. Instead of a single "Editor" or "Moderator" role, you can grant access to specific tasks. This helps you follow the principle of least privilege - giving people only the access they strictly need.

• Content: The ability to create, manage, or delete posts, Stories, and other content as the Page. Essential for your content creators and social media managers.
• Messages: Can send messages as the Page in Messenger and respond to Instagram DMs. Perfect for your community managers or customer support team.
• Community Activity: The power to review and respond to comments, remove unwanted comments, and remove people who violate community standards from the Page. Another key task for community managers.
• Ads: This permission lets someone create, manage, and delete ads for the Page. Ideal for your internal marketing specialist or external ad agency.
• Insights: Allows a user to view Page performance, including data on content and ads. Great for analysts or stakeholders who need to see how things are going without needing to edit anything.

You can mix and match these tasks. For example, a social media manager might get access to Content, Messages, and Community Activity, but not Ads.

Roles for Classic Facebook Pages

If your Page hasn't migrated to the New Experience yet, you’ll be using the traditional role structure. It's a bit more rigid but still effective.

• Admin: The highest level of permission. An Admin can manage all aspects of the Page, including assigning roles, changing the Page’s settings, and deleting the Page itself.
• Editor: Can do everything an Admin can *except* assign Page roles. They can edit the Page, create and delete posts, send messages, and view insights. This is a common role for trusted social media managers.
• Moderator: A more focused role for community management. Moderators can respond to and delete comments, send messages as the Page, and remove or ban people. They cannot create original content.
• Advertiser: Can create ads and view insights, but that’s it. They can't post organically, edit the Page, or respond to comments. Perfect for an ad-focused freelancer or agency.
• Analyst: A view-only role. Analysts can see who posted what and view all the performance insights but cannot edit or change anything.

How to Add, Change, or Remove Page Roles: A Step-by-Step Guide

Now that you know the what, let's get into the how. The process is slightly different for the New Page Experience versus Classic Pages.

Changing Page Roles on the New Page Experience

This process happens within your Page's professional dashboard.

1. Switch to your Page Profile: First, you need to be interacting as your Page. Click your profile picture in the top right of Facebook and select "See all profiles," then click the Page you want to manage.
2. Go to the Professional Dashboard: Once you're on your Page, click your Page’s profile picture again in the top right and select "Professional Dashboard."
3. Find Page Access: In the left-hand menu of the Professional Dashboard, scroll down and click "Page Access."
4. Add, Modify, or Remove a Person:
   • To add someone with Facebook Access (Full Control): Click the "Add New" button. Search for the person by name or email, click on their profile, and choose whether to grant them "Full control."
   • To add someone with Task Access: In the "People with new Task experience" section, click "Add New," search for the person, and then toggle on which specific tasks you want them to have access to (Content, Messages, Ads, etc.).
   • To change or remove access: Click the three dots next to a person's name. You can then select "Change access level" to modify their permissions or "Remove access" to take away their permissions entirely.
5. Confirm with Your Password: For security, Facebook will ask you to re-enter your password to confirm any changes. The person you invited will receive a notification and has 30 days to accept the invitation.

Changing Page Roles on a Classic Page

For Classic Pages, the process lives inside the main Page Settings menu.

1. Go to your Page Settings: Navigate to the Facebook Page you manage. In the left-hand menu, scroll down and find and click "Settings."
2. Select "Page Roles": In the Settings menu, click on "Page Roles."
3. Assign a New Role: In the "Assign a New Page Role" box, start typing the name or email address of the person you want to add. Select the person from the list that appears.
4. Choose the Role: Click the dropdown menu and select the role you'd like to give them. Then, click "Add."
5. Edit or Remove an Existing Role: Scroll down to find the “Existing Page Roles” section. Find the person's name and click “Edit.” From there, you can use the dropdown menu to choose a new role or use the “Remove” button to get rid of them entirely.
6. Enter Your Password: Just as with the New Page Experience, Facebook will ask you to confirm your action by entering your password. This helps prevent unauthorized changes.

Frequently Asked Questions

Why can’t I add someone as an Admin?

This can happen for several reasons. Check if they have liked your Page, and ensure they've checked their email for the invitation. Sometimes, Facebook requires you to be friends with the person you are adding. In other cases, their account might have restrictions that prevent them from being added to Pages.

What's the difference between Facebook Access and Task Access?

In short, "Facebook Access" is the equivalent of "Admin" with full control, while "Task Access" gives specific permissions like posting content or sending messages. This helps you give people only the exact permissions they need to do their job.

Can I change a role via the Page Manager mobile app?

Yes, you can, but it is not always recommended for security reasons. For the safest process, it is best to verify the person's identity and add them from a desktop computer so you know exactly who you are adding.

Does a Page role invitation need to be accepted?

Yes, the invited person has to accept the invitation before they can manage the Page. The invitation expires after 30 days if they do not accept it.

Final Thoughts

Managing Facebook Page roles isn't just about clicking buttons, it's about thoughtful planning and secure collaboration. Effective role management ensures your team has exactly what they need to succeed without putting your Page’s security at risk. It is the foundation of a safe, organized, and scalable brand presence.

And when team collaboration involves more than just assigning roles, a good tool is essential. The tools and platforms we built at Postbase streamline your team management and project approval workflow features to help your social media management process, so that everyone knows exactly what they are responsible for creating, editing, and publishing, making your project management for your team faster and easier!