How to Link a Facebook Profile

Sharing your Facebook link seems simple until you actually try to do it, and then you realize linking a Facebook profile can mean a few different things. Are you trying to find your unique profile URL to send to a friend, create a custom link that's easy to remember, or maybe add links for your other social accounts to your actual Facebook profile page? This guide breaks down exactly how to do it all, covering every scenario with easy-to-follow steps.

First Things First: How to Find Your Facebook Profile URL

Before you can share your Facebook profile, you need to know where to find its specific web address, also known as a URL. The process is slightly different depending on whether you're using a computer or your phone.

On a Desktop Browser

Finding your URL on a desktop is the most straightforward method. It takes just a few seconds.

1. Log into your Facebook account.
2. In the top right corner, click on your profile picture and name. This will take you directly to your personal profile page.
3. Look at the address bar at the very top of your web browser (like Chrome, Safari, or Firefox). The URL you see there is the direct link to your profile.
4. Click into the address bar to highlight the entire URL, then right-click and select "Copy," or use the keyboard shortcut (Ctrl+C on Windows, Cmd+C on Mac).

That URL is now copied to your clipboard, ready to be pasted wherever you need it.

On the Facebook Mobile App (iOS &, Android)

If you're using your phone, the URL isn't displayed in an address bar, so you have to find it inside the app's menu.

1. Open the Facebook app and tap on your profile picture (usually located next to "What's on your mind?"). This takes you to your profile.
2. Underneath your name and profile picture, you'll see a row of buttons like "Add to story" and "Edit profile." To the right of these buttons, tap the three-dot icon (...).
3. This will open your "Profile settings." At the bottom of this screen, you'll see a section titled "Your profile link."
4. Directly below that heading, you will see your unique URL. Tap the "Copy link" button.

The app will confirm that the link has been copied, and you can now paste it into a text message, email, or any other app.

Make It Memorable: How to Customize Your Facebook Username and URL

By default, your Facebook profile URL might be a random string of numbers, like facebook.com/profile.php?id=10000123456789. This is functional, but it's not exactly easy to share or remember. By setting a custom username, you can create a "vanity URL" that is cleaner, more professional, and easier for people to recognize. Customize your Facebook URL to make it more memorable.

A custom URL changes your web address to something like facebook.com/YourName or facebook.com/YourBrand. It's perfect for business cards, email signatures, and your bios on other social media platforms.

Step-by-Step Guide to Changing Your Username

Facebook centralizes profile settings in its "Accounts Center," which connects Facebook, Instagram, and Meta accounts. Here’s how to navigate there to update your username:

1. Go to Settings: On your Facebook homepage (desktop or mobile), click your profile picture, then go to "Settings &, Privacy," and finally "Settings."
2. Open Accounts Center: At the top of the Settings menu, you'll see a large section for the Accounts Center. Click "See more in Accounts Center."
3. Select Your Profile: Inside the Accounts Center, click on "Profiles." You’ll see any profiles you manage (both Facebook and Instagram). Select the Facebook profile you want to customize.
4. Choose Username: On the next screen, you’ll see options for "Name," "Username," "Profile picture," and "Avatar." Tap on "Username."
5. Set Your New Username: Enter your desired username in the field. Facebook will check in real-time if it's available. Keep in mind that usernames must be unique across the entire platform.

Quick Tips for Choosing a Great Username:

• Keep it professional: Use your real name or a consistent brand name you use elsewhere online. For example, janedoe.creative or JohnSmithVO are better than skaterboi1999.
• Make it easy to spell: Avoid complicated words or using numbers instead of letters (like "gr8" instead of "great").
• Follow the rules: Usernames can only contain alphanumeric characters (A-Z, 0-9) and periods ("."). They can't contain spaces or special symbols and must be at least five characters long.

Once you save your new username, your Facebook profile URL will instantly update to reflect the change.

Putting Your Link to Work: Where and How to Share Your Facebook Profile

Now that you have your clean, customized URL, you can start strategically linking your profile to grow your network and build a consistent online presence. Here are some of the most effective places to share it.

1. In Your Email Signature

Think of all the emails you send every day. Adding your Facebook profile link to your email signature is a passive but powerful way to connect with professional contacts, clients, and collaborators. Most email clients (like Gmail, Outlook, and Apple Mail) have a settings section where you can edit your signature and add a clickable link.

2. On Your Other Social Media Profiles

Creating a web of interconnected social profiles helps people find you everywhere. Add your Facebook profile URL to the "website" field in your bios on Instagram, X (formerly Twitter), LinkedIn, TikTok, and any other platform you use. This helps followers from one platform easily connect with you on another.

3. On Your Personal Website or Blog

If you have a portfolio, website, or blog, be sure to link your Facebook profile. You can place it on your "About Me" or "Contact" page, or include a Facebook icon alongside other social links in your website's header or footer. This helps visitors get a more complete picture of who you are.

4. Connecting Your Facebook Profile to Other Apps (like Instagram)

This is a different kind of "linking" - it’s more about account integration than sharing a URL. By linking your Facebook and Instagram accounts through the Accounts Center, you can enable convenient cross-platform features.

Linking Facebook to Instagram for Cross-Posting

Connecting these two accounts lets you share Instagram posts, Stories, and Reels directly to your Facebook profile at the same time you publish them. This saves a lot of time and helps keep your content consistent across both platforms.

To set it up, go to your Instagram Settings >, Accounts Center. From there, you can add your Facebook account and manage your cross-posting preferences for different content types.

Bringing People In: How to Add Links to Your Own Facebook Profile

Sometimes, the goal isn't to share your Facebook profile elsewhere, but to use your profile as a hub to direct people to your other important places online. You can add clickable links to your job, personal website, or other social profiles directly on your Facebook page.

The "About" Section: Your Link Hub

Your "About" section is the perfect place to house all your important links.

1. Go to your Facebook profile and click the "Edit Profile" button.
2. Scroll down until you find the "Customize your intro" section and click "Edit."
3. Here, you can add links under the "Websites" and "Social links" sections. Click "Add a website" or "Add a social link."
4. For social links, you can choose the platform (e.g., Instagram, YouTube, TikTok, LinkedIn) from a dropdown menu and then enter your username for that platform. Facebook will automatically create the clickable link for you.
5. Remember to set the audience for these links to "Public" if you want everyone visiting your profile to be able to see and click them.

This turns your profile into a launchpad, helping friends, family, and potential employers find your work, other creative outlets, or professional profiles.

For Business: Linking Your Personal Profile to a Facebook Page You Manage

It's important to remember the difference: a personal profile is for an individual, while a professional page is for a business, brand, or public figure. If you run a business page, your personal profile is what holds the "keys" to it - it serves as your admin login.

By default, being a Page admin does not publicly link your personal profile on the Page. However, you can make this connection visible if you want to:

• Become a visible Page Admin: Some Pages choose to feature their team members. In your Page's settings, you can edit Page Roles and choose to display certain admins on the Page's "About" section. This can build trust and show the human side of the brand.
• Add your Page in your "Work" section: A more common method is to go to your personal profile, edit your "About" section, and under "Work and Education," add your Facebook Page as your place of work. When you start typing the Page's name, it should appear as a linkable option. This creates a clear, clickable link from your personal profile directly to the business page you manage.

Final Thoughts

Understanding how to find, customize, and share your Facebook link is a small but valuable skill for managing your digital footprint. Whether you are networking, building a personal brand, or just making it easier for friends to find you, a clean and accessible profile link makes a big difference. With these steps, you can take control of your profile URL and use it effectively across the web.

Managing all these links and keeping your content consistent across platforms can quickly become a full-time job. We built Postbase to streamline all that work into one simple dashboard. With our visual calendar, you can plan your content strategy far in advance, and then schedule your posts to Facebook, Instagram, TikTok, and more - all at once. It’s designed to give you your time back so you can focus on building your brand, not constantly jumping between tabs.