How to Create a Facebook Page

Creating a Facebook Page for your business or project is one of the most effective first steps you can take to build a digital presence. It acts as a central hub where customers can find you, learn about your offerings, and connect with your brand. This guide will walk you through the entire setup process step-by-step and show you exactly what to do afterward to get your new page off to a great start.

Why You Still Need a Facebook Page

In a world of TikToks and disappearing Stories, is a classic Facebook Page still relevant? Absolutely. Think of it as your brand’s home base. It’s a stable, searchable destination that lends credibility and works alongside your other marketing efforts. A Page allows you to run targeted ads, access valuable audience insights, and build a dedicated community. While flashier platforms come and go, a well-maintained Facebook Page is a long-term asset for discovery and connection.

Before You Begin: The Essentials Checklist

To make the creation process smooth and fast, gather these items before you start. Having them ready will save you from having to stop and search for files mid-setup.

• A Personal Facebook Profile: You need a personal profile to create and manage a Business Page. Don’t worry, your personal information will not be displayed on your business page. It’s simply the key that gives you admin access.
• A Page Name: This should ideally be your business name. Keep it simple and recognizable. If your name is “Rosie’s Flower Shop,” use that, not “Rosie’s Gorgeous &, Beautiful Hand-Arranged Flowers.” Consistency is your friend here, so try to use the same name you use on other social platforms.
• A Category: Facebook asks you to pick a category that best describes what you do (e.g., "Coffee Shop," "Marketing Agency," "Musician/Band"). You can choose up to three. This helps people find you when they’re searching.
• A Bio/Description: A short, engaging sentence or two that explains what your page is all about. You’ll have a place for a longer description later, but this is your initial elevator pitch.
• Profile Picture: For most businesses, this should be your logo. The ideal size is 170x170 pixels, but it will display as a circle, so make sure no critical parts of your logo get cut off in the corners.
• Cover Photo: This is the large banner image at the top of your page. It’s your prime real estate. Use a high-quality photo (851x315 pixels is a great size) that shows off your product, your team, or your brand’s personality.

Step-by-Step: How to Create Your Facebook Page

Once you have your assets ready, the creation process itself only takes a few minutes. Here’s exactly how to do it.

Step 1: Start the Creation Process

Log in to your personal Facebook profile. Click the menu icon (the grid of nine dots) in the top-right corner. Under the “Create” section, select Page. Alternatively, you can go directly to facebook.com/pages/create.

Step 2: Enter Your Basic Information

On the left-hand side of the screen, you’ll see fields to fill out. A live preview of your page will update on the right as you add information.

• Page Name (required): Enter the business name you decided on.
• Category (required): Start typing your industry (e.g., “restaurant”). Facebook will suggest categories. Choose the most accurate one. You can add two more.
• Bio (optional): Add your short, one-to-two-sentence description here. You can always edit this later.

Once these are filled out, click the blue “Create Page” button at the bottom.

Step 3: Add Your Brand’s Visuals

After you click “Create Page,” new options will appear to add your photos. This is where your new Page starts to look like your brand.

• Add Profile Picture: Click this and upload your logo file.
• Add Cover Photo: Click this and upload your cover image. You can drag the image to reposition it perfectly before saving.

Click “Save” to move to the next step.

Step 4: Connect Accounts (Optional)

Facebook will now prompt you to connect your Page to WhatsApp. If you use WhatsApp for communicating with customers, this is a great feature to set up. It adds a WhatsApp button to your Page, allowing people to message you directly. You can add your number now or click “Skip” to do it later.

Step 5: Build Your Initial Audience

Next, Facebook will suggest inviting friends from your personal profile to like your new Page. This can feel a little intimidating, but it’s a quick way to get your first handful of followers. Be strategic here: instead of inviting all 500 of your friends, start with a smaller group of people who you think would genuinely be interested in your business. A smaller, engaged audience is always better than a large, silent one. When you're ready, click "Send Invites." Or, click "Next" if you'd rather skip this.

Step 6: Stay Informed About Your Page

The final prompt asks about your notification preferences. It’s a good idea to keep “Page notifications on your profile” enabled. This ensures you’ll be alerted to any activity - like new comments or messages - so you can respond quickly. Click “Done.”

Congratulations, your Facebook Page is now live!

The 7 Things to Do Immediately After Creating Your Page

Your page exists, but it's a bit empty. Now it's time to turn this basic shell into a valuable resource for your audience. Here are the seven things you should do right away.

1. Set Your Username (Vanity URL)

When you first create a Page, its URL is a long string of numbers (e.g., facebook.com/pages/Your-Brand/123456789). You want to change this to something clean and memorable. In your Page’s left-hand menu, go to Settings >, General >, Username. Choose a username that matches your brand (e.g., facebook.com/RosiesFlowerShop). This makes your page much easier to share and find.

2. Fill Out Your "About" Section Completely

A complete profile builds trust. On your page, locate the "About" section and fill in every relevant field: your website, phone number, email, address (if applicable), business hours, and the longer description of your business. The more information people can find, the more legitimate your business will seem.

3. Customize Your Call-to-Action (CTA) Button

At the top of your page, right below your cover photo, there’s a blue button. By default, it might say "Send Message." You can change this to match your business goals. Click the button and select “Edit button.” You’ll see options like "Book Now," "Shop on website," "Call Now," and "Learn More." Pick the one that directs your audience to take the most important action.

4. Create and Pin a Welcome Post

Your timeline is empty. Don’t leave it that way! Create your very first post. A great welcome post might include a friendly photo or video, introduce your brand, and explain what people can expect to see from your Page. Once it’s published, click the three dots in the top-right corner of the post and select "Pin to top of page." This will keep it glued to the top of your timeline as your first impression for all new visitors.

5. Set Up Automated Responses

You can’t be available 24/7, but your Page can be. Head to your Meta Business Suite Inbox and look for “Automations.” Set up an Instant Reply to thank people for messaging you and let them know when you’ll respond. This manages expectations and makes your brand look highly professional and responsive, even when you're busy.

6. Publish Your First 3-5 Posts

One pin post isn't quite enough to make your page feel alive. To avoid having an empty page, plan and publish a few more pieces of content early on. This creates a small library for new visitors to browse. Here are some ideas:

• Show a behind-the-scenes look at your workspace.
• Introduce a team member with a fun fact.
• Share a tip or piece of advice related to your industry.
• Ask your new followers a simple question to spark conversation.

7. Review Your Settings and Add Page Roles

Go back into your Page Settings and browse the other options. Look at things like "Page Visibility" (it should be published) and "Profanity Filter." If you have team members who will help you manage the Page, go to Settings >, Page Roles. Here, you can grant them access as an Admin, Editor, Moderator, or other roles without having to share your personal login details.

Final Thoughts

Setting up a Facebook Page is a quick task, but turning it into a thriving community hub comes from thoughtful optimization and consistent effort. By following these steps, you’ve not only created a page but also built a solid foundation for your brand’s social media home.

Once your page is up and running, the real work of planning and creating content begins. Juggling ideas and publishing consistently for Facebook - especially Reels and video - alongside everything else you’re making for Instagram, TikTok, and other platforms can get overwhelming fast. We built Postbase to streamline this exact process, giving you one beautiful visual calendar to plan and schedule all your content reliably. It helps you focus on building your brand instead of fighting with your calendar.