How to Change a Facebook Page Name

Changing your Facebook Page name can feel like a high-stakes move, but it doesn't have to be a stressful one. Whether you're rebranding, correcting a mistake, or simply evolving, updating your Page name is a straightforward process when you know the rules. This guide will walk you through the exact steps for desktop and mobile, explain the best practices to get your change approved quickly, and cover the essential next steps after your new name is live.

Why Your Facebook Page Name Matters (and When to Change It)

Your Facebook Page name is more than just a label, it’s the virtual storefront sign for your brand, project, or community. It’s what people type into the search bar, what gets tagged in posts, and what forms the first impression for new visitors. A great name is clear, memorable, and consistent with the rest of your online presence. It immediately tells people who you are and what you do, making your Page more discoverable and your brand more cohesive.

Common Reasons to Change Your Page Name

It's perfectly normal for a Page's name to need an update. Business goals shift, brands evolve, and sometimes you just spot a typo you made years ago. Here are some of the most common reasons you might be looking for a change:

• A Full Rebrand: This is the most common reason. Your old name no longer reflects your company's mission, values, or visual identity. For example, a small local shop called "Cathy's Crafts" might rebrand to "Westwood Art Supplies" to sound more established and appeal to a broader audience.
• A Business Pivot or Specialization: You've narrowed your focus or expanded your offerings. A marketing agency that started as "Social Media for Realtors" might want to change its name to "Spire Digital Marketing" after expanding to serve clients in finance and e-commerce.
• Correcting a Typo or Mistake: It happens! Maybe "Dave's Dounts" finally needs to become "Dave's Donuts." Correcting a simple error can instantly make your Page look more professional.
• Improving Clarity and Simplicity: Long or confusing names are hard for people to remember and search for. Shortening "The Official Community of Golden Retriever Lovers of Southern California" to "SoCal Golden Retrievers" makes it much easier to find and tag.
• A Legal Name Change: If your registered business name has legally changed, you’ll want your Facebook Page to reflect that for consistency and to avoid confusion among customers.

What You Need to Know Before You Request a Change

Jumping straight into the settings without understanding Facebook's guidelines is the fastest way to get your request denied. The platform has automated systems in place to prevent spam, scams, and misleading name changes. To ensure a smooth process, run through this checklist first.

Facebook's Official Naming Rules (The Non-Negotiables)

Meta has a clear set of rules for Page names. Violating these is an automatic rejection. Your Page name cannot include:

• Misleading terms or phrases. This includes using words like "Official" unless it’s the legitimately sanctioned page for a brand or public figure. You also can't pretend to be someone or something you aren't.
• Generic terms. Your name has to be specific. You can be "Mario's Pizzeria," but you can't just be "Pizza."
• Excessive or improper capitalization. "GREEN THUMB GARDENING" looks spammy. Use standard title case ("Green Thumb Gardening") or sentence case ("Green thumb gardening").
• Symbols, unnecessary punctuation, or special characters. A name like "!!*Creative Designs*!!" will be flagged immediately.
• Slogans or descriptive phrases. Your Page name should be the name of your brand, not your tagline. For example, "City Fitness Gym" is a valid name, but "City Fitness - We Get You in Shape!" is not.
• Anything that violates Facebook’s Community Standards. This is a given, but your name cannot contain hateful, abusive, or profane language.

Best Practices for a Smooth Approval

Following the rules is the first step. The second is making your request in a way that doesn’t raise red flags with Facebook's review team or automated systems.

• Keep it relevant. A drastic and unrelated name change can be seen as an attempt to mislead followers. Shifting from "Happy Paws Dog Walking" to "Happy Paws Grooming & Boarding" makes sense. Changing it to "Bitcoin Investment Strategies" does not and will almost certainly be denied. If your rebrand is that significant, you may need to start a new Page.
• Check your role. Only Page Admins can request a name change. Editors, Moderators, and other roles do not have this permission.
• Don't spam requests. If your request is denied, don't immediately submit another one with the same name. Take time to understand why it was likely denied (based on the rules above) and adjust your approach. Submitting too many requests in a short time can get your Page temporarily blocked from making further changes.
• Align your other assets. If you’re rebranding, make sure your website, Instagram, and other online properties already reflect the new name. If you have to appeal a denial, being able to show that the new name is your true brand identity across the web can help your case.

Step-by-Step Guide: Changing Your Page Name on a Desktop

For most Page admins, handling this on a computer is the easiest and most direct method. The interface is clearer, and all the settings are easy to find.

1. Log into your Facebook account and navigate to the Page you want to update.
2. In the top right corner, click your profile picture and then select "See all profiles." Choose the Page you want to manage. This will switch you from managing as your personal profile to managing as the Page itself.
3. Once you're acting as your Page, click your Page's profile picture in the top right again, and from the dropdown menu, select "Settings & privacy," then click on "Settings."
4. You'll be taken to the General Page Settings screen. Right at the top, you’ll see your existing name. To the right of it, click the blue "Edit" link.
5. A box will pop up. In the "Page name" field, type your desired new name.
6. Read the guidelines presented on the screen carefully. Once you're sure your new name complies, click the blue "Review Change" button.
7. A final confirmation dialog will appear, showing your current name and your requested new name. If everything looks correct, enter your Facebook password for security and click "Request Change."

Facebook will then review your request. They say this can take up to three business days, but for simple and logical changes, it often gets approved in under an hour. You'll receive a notification about the outcome.

Step-by-Step Guide: Changing Your Page Name on the Mobile App

If you prefer to manage things on the go, you can also request a name change directly from the Facebook mobile app.

1. Open the Facebook app and tap the menu icon (your profile picture with three horizontal lines, usually in the bottom-right corner).
2. At the top of the menu, you'll see your current profile. Tap the dropdown arrow or the Switch button to select the Page you want to manage.
3. Once you’ve switched to your Page’s profile, tap the menu icon again.
4. Scroll down and tap "Settings & Privacy," then tap "Settings."
5. At the top of the list, tap "Page Settings."
6. On the next screen, tap on "Name" under the Personal Information section.
7. Enter your new desired name in the text field. Read the prompt reminding you that you can't change it again for 60 days. When ready, tap the "Review Change" button.
8. Just like on desktop, you'll see a final review screen. Type your password to confirm your identity and tap "Save Changes" to submit the request.

You've Changed Your Name... Now What?

Getting your new name approved is a big step, but your work isn't quite done. To complete the transition smoothly and maintain brand consistency, you have a few housekeeping tasks to take care of.

First, know that Facebook will automatically notify your followers that the Page name has been changed. This is great for keeping your audience in the loop and preventing confusion. But there are a few things that don't happen automatically.

Important: Don't Forget to Update Your Page Username (URL)!

This is the most common and critical oversight people make. Your Page Name (e.g., "Brooklyn CoffeeHouse") and your Username (e.g., @BrooklynCoffeeHouse, which creates the URL facebook.com/BrooklynCoffeeHouse) are two separate things. Changing one does not automatically change the other.

An outdated URL looks unprofessional and makes it harder for people to find and tag you. To change your username:

• Go back to your Page's Settings.
• Under General Page Settings, click "Edit" next to your Username.
• Type in your new desired username. Ideally, it should match your Page name exactly or be a very close, logical version of it.
• If the username is available, click "Save Changes."

Your Post-Change Housekeeping Checklist

Once your name and username are aligned, it’s time to update everywhere else. Go through this list to make sure your branding is consistent:

• ✅ Your other social media profiles: update your Instagram bio, X bio, LinkedIn company page, and any other platforms to reflect the new brand name.
• ✅ Your website: Your header, footer, contact page, and any social media icons should all link to your updated Facebook Page URL and use the new name.
• ✅ Email signature: Update the Facebook link in your personal and company-wide email signatures.
• ✅ Google Business Profile: Ensure your connected Facebook Page is correctly named and linked.
• ✅ Print materials and physical media: This includes business cards, brochures, flyers, and in-store signage. While you won't replace everything overnight, keep it in mind for your next print run.
• ✅ Your Facebook Page itself: Does your Cover Photo or Profile Picture include your old name? If so, be sure to update them with new graphics. Also check the 'About' section for any mentions of your old brand name.

Troubleshooting: Why Was My Request Denied?

Getting a rejection notice is frustrating, but it's almost always for a fixable reason. Don't panic. Go back to basics and review the most common causes for denial.

1. The Name Change Was Too Drastic

Facebook prioritizes user trust. If a Page about "Vintage Car Restoration" suddenly tries to become "NFT Crypto Signals," the platform assumes the Page was sold or hacked and is trying to mislead its existing followers. The change is seen as deceptive. If your rebrand is truly a complete pivot, consider starting a new page to build a new, relevant audience from scratch. If denied, try making a smaller, incremental change first (e.g., from "Vintage Car Restoration" to something like "Vintage Restoration & Collectibles") before a second, larger change weeks later.

2. You Broke a Naming Rule

Re-read the official Naming Rules section above. Did you inadvertently use ALL CAPS? Was there a symbol like "&" or "@" that isn't part of a legal company name? Did you add a slogan? This is the most common reason for denial, and thankfully, it's often the easiest to fix by simply adjusting the name and resubmitting.

3. Your Page or Profile Has Restrictions

If your Page has recently violated Community Standards or if your personal admin account has active restrictions, Facebook may temporarily block your ability to make significant changes to the Page, including its name.

If you've reviewed everything and still believe your requested change is valid and was denied in error, you may see an option to appeal the decision. In that case, you can contact Facebook's support team to state your case. Be prepared to provide evidence, such as a link to your rebranded website or official business registration documents, to prove the name is legitimate.

Final Thoughts

Changing your Facebook Page name is a direct process, but success depends on following the rules, preparing your arguments, and being patient. The steps are simple on both desktop and mobile, but it's the post-change details, like updating your username and other digital assets, that truly complete a successful brand refresh.

A brand update is the perfect time to re-evaluate your entire content plan and ensure your posts reflect your new direction. That process is much easier when all your content is laid out in one place. At Postbase, our visual calendar was built to solve this exact problem. We wanted a clear, bird's-eye view of everything scheduled across all platforms - from a Reel on Instagram to a text post on X - so you can spot gaps, keep your messaging consistent, and plan your re-launch without drowning in spreadsheets. It lets you focus on creating great content that introduces your audience to your new brand identity.