How to Add Social Media Links to Facebook Profile

Your Facebook profile acts as a central hub for friends, family, and potential collaborators, but it doesn't have to live on an island. Linking out to your other social media accounts like Instagram, TikTok, X (formerly Twitter), or LinkedIn is a simple way to cross-promote your content and build a more connected online presence. This guide will walk you through exactly how to add those social media links directly to your Facebook profile, step by step, using both your computer and your phone.

Why Adding Social Links to Your Facebook Profile is a Smart Move

Before getting into the how-to, it’s helpful to understand why this simple task is so effective. It’s more than just filling out a section of your profile, it's a strategic move to strengthen your personal or professional brand. When done right, you can turn casual Facebook connections into engaged followers on platforms where you might share different types of content.

• Unifies Your Online Presence: It tells a cohesive story. People who find you on Facebook can easily see your professional side on LinkedIn, your creative work on Instagram, your short-form video content on TikTok, or your commentary on X. This creates a well-rounded digital identity that feels authentic and complete.
• Effortless Cross-Promotion: Instead of constantly telling people "You can also find me on Instagram @username," you can let your profile do the work for you. Anyone who visits your profile gets a direct path to follow you elsewhere, driving organic growth on your other platforms without you needing to do much.
• Builds Trust and Credibility: A complete profile with links to other active accounts shows transparency and signals that you're an active participant in the digital world. For freelancers, creators, or business owners, this seemingly small detail can add a layer of professionalism and legitimacy.
• Saves People Time: You're making it incredibly easy for others to connect with you. If someone wants to see your portfolio on Behance or watch your videos on YouTube, they don't have to leave Facebook and search for you. The easier you make it, the more likely they are to follow through.

A Quick Prep: Gathering Your Social Links

To make this process as smooth as possible, take two minutes to gather the information you'll need. Open a notepad or a blank document and collect the direct URLs to your social profiles. While Facebook often only asks for the username, having the full link ensures you get it exactly right.

Your links should look something like this:

• Instagram: https://www.instagram.com/yourusername
• X (Twitter): https://www.twitter.com/yourusername
• TikTok: https://www.tiktok.com/@yourusername
• LinkedIn: https://www.linkedin.com/in/yourusername
• YouTube: https://www.youtube.com/c/yourchannelname

Having these ready to copy and paste will make the next steps much faster.

How to Add Social Media Links to Your Facebook Profile (Desktop Guide)

Using a desktop computer or laptop gives you the most screen space and makes editing your profile details straightforward. Here’s how to do it in just a few clicks.

1. Navigate to Your Profile: Log in to Facebook and click on your name or profile picture in the top left or top right corner to go to your personal profile page.
2. Open the Profile Editor: Just below your cover photo, click the "Edit Profile" button.
3. Find the Links Section: A pop-up window will appear. Scroll all the way to the bottom until you see the "Links" section. Click the "Add" button to the right of it.
4. Add Your Social Links: You will now see two options: "Add social link" and "Add website." Click on "Add social link." A new line will appear with a dropdown menu.
5. Select the Platform and Add Your Username: Click the dropdown menu (which likely says "Instagram" by default) and select the social media platform you want to add. Then, in the "Account name" text field next to it, type or paste your exact username for that platform.
6. Set Your Audience: Next to your new social link, you’ll see a small globe or friends icon. This controls who can see your links. For maximum visibility and cross-promotion, it's best to set this to "Public" (the globe icon). Otherwise, you can set it to "Friends" if you only want your connections to see them.
7. Add More Links: Click "Add social link" again to add another platform. Repeat the process for your TikTok, YouTube, LinkedIn, or any other profile you want to feature.
8. Save Your Changes: Once you’ve added all your links, click the blue "Save" button at the bottom. Your social media links will now appear in the "Intro" section of your profile, ready to be clicked.

How to Add Social Media Links on the Facebook Mobile App (iOS &, Android)

Most of us use Facebook on our phones, and thankfully, adding social links is just as easy on the mobile app. The steps are very similar for both iPhone and Android devices.

1. Go to Your Profile: Open the Facebook app and tap on the menu icon (three horizontal lines) in the bottom right (iOS) or top right (Android). Then, tap on your profile picture/name at the top to go to your profile page.
2. Tap "Edit Profile": Right below your name and profile picture, you'll see a blue "Edit Profile" button. Tap it.
3. Locate the Links Section: Scroll down the editing screen until you find the "Links" section. To the right, tap the "Add" or "Edit" button.
4. Choose "Add Social Link": On the 'Edit Links' screen, you'll see a section for "Social Links." Tap on "+ Add social link".
5. Select Platform and Enter Username: Tap on the "Platform" dropdown menu to choose which social network you're adding (e.g., Instagram, X, Snapchat, YouTube, etc.). After selecting the platform, tap into the "User name" field and type your account handle.
6. Manage Privacy: Similar to the desktop version, be sure to set the privacy for your links. To the left of the "Social Links" header, you’ll see an icon (likely a globe for "Public"). You can tap this to change the visibility to "Friends" or "Only Me." For branding and creator goals, "Public" is almost always the right choice.
7. Save Everything: Once you've entered your information and set the audience, tap the "Save" button in the top right corner. The links will now be visible on your mobile profile.

Best Practices for Your Social Links

Adding the links is the technical part, but a little bit of strategy goes a long way. Consider these tips to get the most out of your newly connected profiles.

Keep Your Usernames Consistent

Life is easier for your followers when they don't have to memorize five different usernames for you. If possible, try to secure the same handle across all major platforms. For example, being @yourbrand on Instagram, TikTok, and X creates a strong, memorable brand identity. If your name is taken somewhere, try a simple, consistent variation like @yourbrandco or @getyourbrand.

Showcase Your Most Important Platforms

You probably have an account on a dozen different sites, but that doesn't mean you have to link to all of them. Prioritize the platforms where you are most active and where you're trying to grow your audience. Linking to a Twitter account that you haven't used since 2018 isn't helpful. Instead, feature the one-to-three platforms that best represent you right now.

Test Every Link After You Add It

This sounds obvious, but it’s a step people often forget. After you save your changes, go back to your main profile page and click on every single link you added. Does it go to the right profile? Is there a typo? A broken link is a dead end for a potential follower, so make sure they all work perfectly.

Let People Know!

Once you’ve updated your profile, why not make a quick post about it? Something simple like, "Hey everyone! If you're interested in my design work, I just added a link to my Instagram and Behance profiles in my bio. Feel free to connect with me over there!" This simple announcement draws attention to the links and encourages immediate clicks from people who are already engaged with you.

Final Thoughts

Adding your social media links to your Facebook profile is a quick win for anyone looking to create a more unified online presence. It streamlines the experience for you and for anyone who wants to connect with you, helping you grow your audience on other platforms organically. Following the steps above, you can get it done in less than five minutes.

Of course, once all your profiles are linked, keeping them all active with content can feel like a full-time job. At Postbase, we built our tool specifically to solve the chaos of juggling multiple social media accounts. Instead of jumping between tabs, you can use our visual calendar to plan and schedule content for Facebook, Instagram, TikTok, and all your other platforms from one clean, simple dashboard. Getting your social presence streamlined should feel good, and with the right tools, maintaining it can be just as easy.