How to Link TikTok to Facebook

Connecting your TikTok and Facebook profiles is a smart way to maximize your content's reach and grow your audience on both platforms. This guide will walk you through several methods, from simple profile linking to more advanced strategies for repurposing your video content for the best possible performance.

Why Link Your TikTok and Facebook Accounts?

Before we get into the "how," let's quickly cover the "why." Cross-promoting your content isn't just about saving time, it's a core strategy for building a stronger brand presence. Here’s what you gain by creating a bridge between your TikTok and Facebook audiences.

• Expanded Audience Reach: Your Facebook friends and followers might not be on TikTok yet, and vice versa. By linking the two, you introduce your content to a new pool of potential fans who already have a connection to you. It's one of the easiest ways to cross-pollinate your audience.
• Efficient Content Repurposing: Creating high-quality video is time-consuming. Instead of letting a great TikTok disappear into your feed, you can give it a second life on Facebook. This maximizes the return on your creative investment and keeps your content calendar full.
• Consistent Brand Messaging: When followers see your content across multiple platforms, it reinforces your brand's identity, style, and message. This consistency builds trust and recognition, making your brand more memorable.
• Driving Traffic Between Platforms: A direct link encourages your Facebook audience to check out your TikTok profile, potentially earning you new followers. Conversely, sharing your TikTok videos to Facebook reminds people that you’re active there, too, helping to boost engagement on your Facebook page or profile.

Method 1: Add Your TikTok Profile Link to Facebook

The simplest and most direct way to connect your accounts is by adding your TikTok profile URL to your Facebook profile or page. This creates a permanent, clickable link that directs visitors straight to your TikTok content. It’s a set-it-and-forget-it method that works 24/7 to funnel traffic.

Finding Your TikTok Profile URL

First, you need your unique TikTok URL. It's easy to find:

1. Open the TikTok app on your phone.
2. Tap the Profile icon in the bottom-right corner.
3. On your profile page, tap Edit Profile.
4. Below your username, you'll see your TikTok profile URL (e.g., tiktok.com/@yourusername). Tap the copy icon next to it to save it to your clipboard.

Adding the Link to a Personal Facebook Profile

For personal profiles, you can add your TikTok link to your bio so friends and visitors can easily find you.

1. Navigate to your personal Facebook profile.
2. Click on the Edit Profile button.
3. Scroll down to the Links section at the bottom and click Add or Edit.
4. Under "Social Links," click Add Social Link.
5. From the platform dropdown menu, select TikTok. If TikTok isn't an option, you can add it as a "Website" instead.
6. Paste your TikTok URL (that you copied earlier) into the "Account Name" or URL field.
7. Click Save.

Your TikTok link will now appear publicly on your profile's "Intro" section, making it easily discoverable.

Adding the Link to a Facebook Business Page

If you have a Facebook Page for your brand, business, or creator profile, the process is slightly different but just as straightforward.

1. Go to your Facebook Business Page.
2. On the left-hand menu, under "Manage Page," click Edit Page Info. (You can also find this in the "About" section).
3. Scroll down until you find the fields for website and social links. You might need to click "Add a website" or manage existing links.
4. Paste your TikTok URL into one of the available website fields. Some Page templates will have a dedicated space to add account names for other platforms like Instagram or Twitter, you can find the TikTok option there as well.
5. Facebook saves most changes automatically, but make sure you see a "Changes saved" notification before navigating away.

This method ensures that any visitors to your Facebook Page, whether they come for your hours, services, or updates, can immediately see that you're active on TikTok.

Method 2: Share TikTok Videos Directly to Facebook After Posting

While TikTok no longer has a reliable, one-click "auto-share to Facebook" option on the pre-posting screen for all users, it makes it incredibly simple to share a video right after it goes live. This method works well for sharing content to your Facebook Feed, Stories, Groups, or even on Messenger.

Step-by-Step Sharing Process

1. Record, edit, and prepare your TikTok video as you normally would.
2. Add your caption, hashtags, and make any other adjustments on the final Post screen.
3. Tap Post to publish your video to TikTok.
4. Once the video is published, you'll see a row of sharing options for different platforms. This is where you connect to Facebook.
5. Tap the Facebook icon. You may also see options for "Facebook Stories" or "Facebook Feed" directly.
6. The Facebook app will open with your video ready to be shared.
7. From here, you can:
   • Write a new, specific caption for your Facebook audience.
   • Tag friends or pages.
   • Choose where to share it (Your Feed, Your Story, or a Group).
   • Set the privacy (Public, Friends, etc.).
8. When you're ready, tap Post.

This manual sharing process gives you more control. You can decide on a case-by-case basis which videos are a good fit for your Facebook audience and customize the accompanying text to better match the tone of that platform. A joke that lands well within a pithy TikTok caption might benefit from more context on Facebook.

Beyond Linking: Repurposing Content the Right Way

While direct sharing is convenient, social media marketing pros often use a more refined strategy: repurposing. This means downloading your finished video and uploading it natively to Facebook. There are a few very good reasons to do this.

Why Native Uploads Perform Better

• Avoiding the Watermark: When you share directly from TikTok, the video comes with the famous TikTok watermark. Social platforms, especially Meta's (Facebook and Instagram), have been known to subtly deprioritize content that contains a visible watermark from a competing platform. Uploading a clean version of your video gives it a better chance of being pushed by the Facebook algorithm, especially if you're posting it as a Facebook Reel.
• Algorithmic Advantage: Platforms love native content. When you upload a video file directly to Facebook, its algorithm treats it as fresh, original material. This can lead to better reach and engagement compared to an externally shared link or a watermarked clip.
• Optimized for Each Platform: Repurposing allows you to tailor your content. You can add trending audio from within Facebook's Reels editor, use a different aspect ratio if needed, and write captions and hashtags that are optimized for Facebook's discovery features, not TikTok's.

How to Properly Repurpose Your TikToks for Facebook

This process takes a little more effort but can pay off in a big way with increased reach and engagement.

1. Save Your Video Pre-Post: The easiest way to get a clean, watermark-free video is to save it *before* you post it to TikTok. After you've finished all your edits in the TikTok editor - trimming, adding text, using effects - but *before* hitting the post screen, there's often a save or download button (it looks like a downward arrow). Use this to save the raw edit to your phone's camera roll.
2. Use a Watermark Removal Tool (If Needed): If you forgot to save the video beforehand, you can use one of the many third-party apps or websites designed to download TikTok videos without the watermark. Simply copy the link to your live TikTok video and paste it into one of these tools.
3. Upload Natively to Facebook: Now, open the Facebook app or website. You can post the clean video file as:
   • A Facebook Reel: This is highly recommended, as Reels are heavily promoted across the platform.
   • A Standard Video Post to your timeline or Page feed.
   • A Facebook Story.
4. Optimize Your Post: Don't just copy and paste your TikTok caption.
   • Write a new caption tailored for Facebook. You have more character space and can provide more context.
   • Use Facebook-relevant hashtags. Research hashtags that are popular on Facebook, which can differ from TikTok trends.
   • Add trending audio. If you're posting as a Reel, browse Facebook's trending audio library and add a track. This can give your video a significant boost.
   • Tag relevant people or pages to increase visibility.

Final Thoughts

Connecting your TikTok to Facebook is an effective tactic for expanding your digital footprint and getting more value out of the content you create. Whether you choose a simple profile link, direct sharing, or a strategic repurposing workflow, building that bridge between your audiences will help you grow faster and work smarter.

Managing a smart repurposing strategy across multiple platforms can feel like a full-time job. That's why we built Postbase from the ground up for creators and brands who juggle TikTok, Facebook Reels, and everything in between. Instead of getting bogged down in downloading and re-uploading, you can use our platform to schedule your video content everywhere at once, writing customized captions for each platform in one simple step. Our visual content calendar makes it easy to see exactly what's going out, so you can maintain a consistent presence without the headache.