How to Post a TikTok Video on Facebook

Sharing your awesome TikTok videos on Facebook is a brilliant way to get more eyes on your content, and doing it right can seriously boost your reach. This guide cuts straight to the chase, showing you exactly how to post your TikToks to Facebook, the different methods you can use, and how to optimize them so they actually get seen and loved by the Facebook audience.

Why Should You Bother Posting TikToks to Facebook?

You’ve already put in the work to create a great short-form video. Letting it live only on TikTok is like cooking an amazing meal and only letting one person taste it. Repurposing your content across platforms is one of the smartest things a creator or brand can do. Here’s why it’s worth the few extra clicks:

• Expand Your Reach: The audience on Facebook is huge and often demographically different from your TikTok followers. You’re tapping into a completely new pool of potential fans, customers, and community members who might have never found you otherwise.
• Get More Mileage from Your Content: Content creation is time-consuming. Reposting is an efficient way to maximize your return on investment for every single video you produce. It breathes new life into your content and keeps your Facebook feed active without having to create something from scratch.
• Engage Your Existing Facebook Followers: Your Facebook audience follows you for a reason - they want to see what you’re up to. Sharing your best TikToks keeps them engaged and shows them a more dynamic, creative side of your brand or personality.

The Two Ways to Post a TikTok on Facebook (and Which One Is Better)

There are essentially two paths you can take to get your TikTok video onto Facebook. One is much better for engagement and visibility, while the other is a fine option for a quick share.

1. Download and Re-Upload Natively (The Best Method): This involves saving the video from TikTok to your phone and then uploading it directly to Facebook as a new post, Reel, or Story. It performs significantly better with the Facebook algorithm.
2. Share the Direct Link (The Quick Method): This is as simple as copying the link to your TikTok video and pasting it into a Facebook post. It’s fast but often results in lower reach and engagement.

Let's break down how to do each one, starting with the recommended approach.

Method 1: Download and Upload Natively for Maximum Impact

Uploading your video directly to Facebook tells the platform's algorithm that you’re providing fresh, native content. Facebook wants to keep its users on its platform, so it prioritizes and rewards content that does just that. A native video autoplays in the feed, looks cleaner, and is far more likely to be shown to a wider audience.

Here’s your step-by-step guide to doing it right.

Step 1: Save Your TikTok Video to Your Phone

First, you need to get the video file off of TikTok and onto your device.

• Open the TikTok app and navigate to your profile.
• Tap on the video you want to share.
• Tap the three dots icon (...) or the “Share” arrow on the right side of the screen.
• In the menu that appears, tap "Save video."

The video will download to your phone's camera roll or gallery. Keep in mind that, by default, this video will have a small TikTok watermark that bounces around. We’ll cover what to do about that in a bit.

Step 2: Upload the Video to Facebook

Now that you have the video file, head over to the Facebook app. You have a few choices here depending on where you want the video to appear: as a regular feed post, a Reel, or a Story.

For a Facebook Reel (Highly Recommended for Discovery):

Facebook Reels are direct competitors to TikTok, so the algorithm is heavily pushing this format. This is usually the best place for your vertical, short-form videos.

• Open the Facebook app and tap “+ Create” or the Reels icon.
• Tap on "Reel" from the menu.
• Select the video you just saved from your camera roll.
• Now you can add music, text, or effects using Facebook's built-in editor if you wish.
• Write a new, compelling caption specifically for your Facebook audience (more on this below).
• Add relevant hashtags and a call to action.
• Tap "Share now" to post it.

For a Regular In-Feed Video Post:

This is the classic way to share a video. It works well and will appear directly on your profile or page timeline.

• From your Facebook home feed or profile, tap "What's on your mind?"
• Tap the "Photo/Video" option.
• Select the TikTok video you downloaded.
• Write your caption, add hashtags, and tag any relevant friends or pages.
• Tap "Post."

Method 2: Sharing the Direct TikTok Link

If you're in a hurry and just want to share the video without worrying about optimization, sharing the link is the fastest way. However, be aware that Facebook generally reduces the reach of posts that contain external links, as they take users away from the platform.

When you share a link, it appears in the Facebook feed as a preview with a thumbnail. Users have to click it to be taken to the TikTok app (or website) to watch the full video.

Step 1: Copy the Link from TikTok

• Open TikTok and find the video you want to share.
• Tap the "Share" icon (the arrow).
• In the menu, you can either tap the Facebook icon to automatically open a draft post in the Facebook app, or you can tap "Copy Link" to copy the URL to your clipboard.

Step 2: Paste the Link on Facebook

• Open the Facebook app.
• Start a new post by tapping "What's on your mind?"
• Paste the link you copied into the text box. Facebook will automatically generate a preview of the video.
• You can add some text above the link to give your audience context.
• Tap "Post."

This method is fine for sharing in private messages or closed groups, but for public-facing pages and profiles, the native upload method is always superior.

Pro Tips: How to Tweak Your TikToks for Facebook Success

Simply reposting your video isn’t enough. To make it truly successful on a new platform, a few small adjustments can make a huge difference. Think of it less as "reposting" and more as "re-launching" your content for a new audience.

1. Always Rewrite Your Caption

Your TikTok caption might have been perfect for that platform, but it probably won’t work as well on Facebook. Here's why:

• Different CTAs: Calling for duets or pointing to a "sound" doesn't translate to Facebook. Adjust your call to action to something that makes sense, like "Let me know what you think in the comments!" or "Share this with a friend who needs to see it."
• Longer Captions Work: Facebook audiences are more accustomed to reading longer-form text. You have more characters to play with, so you can tell a bit more of a story, provide more context, or ask a more thought-provoking question to spark conversation.

2. Use Facebook-Relevant Hashtags

Hashtag trends and usage differ between platforms. That #fyp tag from TikTok is useless on Facebook. Instead, use a mix of broad and niche hashtags that are relevant to your video's content and your target audience on Facebook.

For example, if your video is about home cooking, you might use #cookingvideos #easyrecipes #homecooking #dinnerideas on Facebook, which have a broad user base on that specific platform.

3. The Watermark Debate: To Remove or Not to Remove?

When you save a video from TikTok, it comes with a watermark. What should you do about it?

• Leaving it On: This is the easiest option. The upside is that it provides clear attribution back to your TikTok account, potentially driving new followers there. For Facebook, the algorithm doesn't seem to punish the watermark nearly as much as Instagram's does for Reels. It's generally fine.
• Removing it: For a cleaner, more "native" feel, you can remove the watermark before uploading to Facebook using a variety of third-party apps or websites (a quick search for "TikTok watermark remover" will give you options). This can make your content look more professional and platform-agnostic. Just be sure you only do this for your own content. Never remove a creator's watermark from a video that isn't yours.

Our take? For maximum quality and a seamless look, removing it is best. But if you’re short on time, leaving it on is perfectly acceptable on Facebook.

4. Choose the Right Format

As mentioned earlier, a vertical TikTok video is a perfect fit for Facebook Reels. This format is prioritized for discovery and is the best way to reach people who don't already follow you. Don't upload it as a horizontal in-feed video, stick to the format that gives your content the best chance to succeed.

Final Thoughts

Recycling your TikTok videos for Facebook is a powerful strategy to broaden your audience and get more value from your hard work. By choosing to download and natively upload your content - especially as a Facebook Reel - and taking a few extra minutes to customize your caption and hashtags, you’ll set your videos up for success on a whole new platform.

Manually tailoring your content for every platform is effective, but it can also be a grind. This is exactly why we built Postbase. Our platform is designed for today’s video-first marketing landscape, allowing you to schedule short-form videos across multiple platforms like Facebook Reels, Instagram, and TikTok all from one place. You can upload a video once, customize captions and settings for each channel, and rely on it to publish on time, every time - saving you from the endless cycle of downloading and re-uploading.