How to Add Links to Your Facebook Profile

Adding links to your Facebook profile is one of the quickest ways to connect your audience to your entire online world - your website, your other social platforms, your portfolio, or your online store. It transforms your profile from a simple social space into a launchpad for your personal brand or business. This guide will walk you through every method for adding links to Facebook, from the classic About section links to the more modern, attention-grabbing options now available.

Understanding the Different Places to Add Links

Facebook doesn't just give you one spot for links, it provides several key locations, each serving a different purpose. Understanding where you can place links will help you build a more effective strategy for guiding your friends, followers, and potential customers.

• The Websites and Social Links Section: This is the traditional spot in your "About" section for a collection of your external links.
• Your Profile Bio Link: A newer, more prominent feature that places a single, clickable link right below your profile picture and name.
• Individual Facebook Posts: The most common way to share current, time-sensitive links with your audience through their news feed.
• Facebook Stories: A powerful, ephemeral way to drive action using the "Link Sticker" on visual content.
• Business Page CTA Button: For those with a business page, this is your most important call-to-action button, often located at the top of your page.

We'll cover how to use each of these effectively, starting with the foundational links on your profile's 'About' page.

Method 1: Adding Links to the ‘Contact and Basic Info’ Section

This is the classic way to list all of your professional and social links in one place. It's the go-to spot for anyone who intentionally clicks on your profile to learn more about you. Here’s how to do it on both desktop and mobile.

On a Desktop Computer:

1. Navigate to your Facebook profile by clicking on your name in the top right or left corner.
2. Click the “About” tab, which is located just under your cover photo.
3. From the options on the left-hand side, select “Contact and Basic Info.”
4. Scroll down until you see the “Websites and Social Links” section. Click on “+ Add a social link” or “+ Add a website.”
5. If you're adding a social link, you can choose the platform (e.g., Instagram, X, LinkedIn, TikTok, YouTube) from the dropdown menu and then type in your username. For a website, simply paste the full URL.
6. Click the “Save” button to make the changes live. Don't forget this last step!

On the Facebook Mobile App (iOS and Android):

1. Open the Facebook app and go to your profile by tapping your profile picture in the bottom right (for iOS) or top right (for Android).
2. Below your profile name and bio, you'll see a button that says "Edit Profile." Tap it.
3. Scroll down to the bottom and tap on “Edit Your About Info.”
4. Locate the “Contact Info” section and tap the “Edit” button next to it.
5. Under “Websites,” tap “Add Website.” Under “Social Links,” tap “Add Social Link.” Enter the relevant information just as you would on a desktop.
6. Make sure to tap the “Save” button at the bottom of the screen before you exit.

Pro Tip: Right next to your links, you’ll see a little globe icon or a silhouette icon. This controls your privacy settings for your links. For maximum reach, make sure this is set to Public. If it's set to "Friends" or "Only Me," you're defeating the purpose of adding the links in the first place!

Method 2: Highlighting Your Most Important 'Link in Bio'

Taking a cue from Instagram, Facebook profiles now support a prominent “link in bio” that sits just below your name and basic information. Because it’s so visible, this single link is extremely valuable. It's the first thing visitors will see, and it’s perfect for guiding them to your most important destination.

How to Add Your Main Profile Link:

1. Go to your Facebook profile on either desktop or mobile.
2. Tap the “Edit Profile” button.
3. Right at the top, under the “Bio” section, you’ll often find a “Links” section. Next to it, there’s an “Add” button.
4. You can add several links here, but only the first few will be prominently visible directly on your profile. The very first link you add will be your headliner.
5. Paste the full URL of the link you want to feature and hit “Save.”

What Should You Use This Link For?

This prime real estate should be reserved for your highest-priority link. Here are a few great uses:

• Your Personal Website or Portfolio: Direct traffic to your central professional hub.
• A Link-in-Bio Tool: Use a service like Linktree, Beacons, or Later to create a simple landing page that houses all of your important links. This is the ultimate "one link to rule them all" strategy.
• Your Online Store or Business Page: If your Facebook presence is for commerce, send people directly where they can buy from you.
• Your Latest Project: Promoting a new song, video, blog post, or product? Make it your featured link for maximum exposure.

Method 3: Sharing Clickable Links in Posts and Stories

Beyond your profile itself, the best way to drive ongoing traffic is by sharing links directly in your content. Both posts and stories offer powerful avenues for this.

Adding Links to Facebook Posts

This is straightforward but has a few nuances that can improve performance.

When you paste a URL into the "What's on your mind?" composer, Facebook will automatically generate a link preview. This typically includes a large feature image, a page title, and a short description. This preview is what makes your link clickable and visually appealing.

Best Practices for Link Posts:

• Write compelling intro text: Don't just paste a link. Write a sentence or two above it that gives people a reason to click. A great question, a surprising statistic, or a clear call-to-action can work wonders.
• Let the preview do the work: Once the link preview loads, you can actually delete the messy URL text from your post composer. The handsome visual preview will remain and will still be fully clickable. This makes your post look much cleaner.
• Check the image: Make sure the preview image Facebook pulls is high-quality and relevant. Sometimes it grabs an odd image from the page, if your website uses proper Open Graph tags, you have more control over this.

Adding Links to Facebook Stories

Facebook Stories are a great way to share a quick update or promotion, and you can make them actionable with the "Link Sticker" feature.

How to use the Link Sticker:

1. From the Facebook home feed, tap the “+ Create Story” button.
2. Select or create your photo or video content for the Story background.
3. Tap the Sticker icon at the top of the editing screen (it looks like a square smiley face).
4. Select the “Link” sticker from the options.
5. Paste the full URL for your destination website.
6. You can also customize the sticker's text to create a more engaging call-to-action, such as "Read More," "Shop Now," or "New Episode."
7. Place the sticker anywhere on your story and resize it as you see fit. Just make sure it’s in a visible spot that doesn't cover anything important!

Once you share the Story, viewers can simply tap the sticker to visit your link.

For Businesses: Using the Call-to-Action (CTA) Button on Your Page

If you're managing a Facebook Business Page, you have one more incredibly powerful linking tool: the main CTA button.

This button is located near the top of your page underneath the cover photo and it’s designed to prompt your page visitors to take a specific action. You can link this button to almost any URL on the web.

How to Set Up Your Page’s CTA Button:

1. Go to your Facebook Business Page and look for a button that says “+ Add a button” or might already have text like "Learn More." Click on it.
2. Facebook will provide a list of button types, such as “Book Now,” “Contact Us,” “Sign Up,” “Shop on Website,” “Watch Video,” and “Learn More.” Choose the one that best fits your goal.
3. After selecting the button type, a prompt will appear asking for the destination URL. Paste the link to your website, landing page, booking form, or online store.
4. Click “Save” to finish. This button is now your page's most potent marketing tool, always visible to anyone who lands on your page.

Final Thoughts

Adding links to your Facebook profile, posts, and stories is a simple but essential task for connecting your social presence to your broader brand goals. From tidying up your 'About' section to using a prominent bio link and sharing dynamic links in Stories, these strategies help you guide your audience exactly where you want them to go.

Once your links are set, consistency is the key to driving ongoing traffic. We built Postbase to make that consistency feel effortless. With our visual content calendar, you can plan out and schedule all of your Facebook posts - including those important link posts and Reels that tease them - far in advance, ensuring you're constantly directing followers to your most valuable content without the daily grind of manual posting.