How to Edit a LinkedIn Company Page

Your LinkedIn Company Page is often the first impression you make on potential employees, clients, and partners. Keeping it sharp, accurate, and professional is a non-negotiable part of your brand strategy. This guide breaks down exactly how to edit every part of your LinkedIn Company Page, from the basic overview to the more advanced settings that will help you stand out.

First Things First: How to Access Admin View

Before you can change anything, you need to make sure you have the right permissions and know where to find the editing tools. Only Page Admins can make changes. There are several types of admin roles, but for most of the edits we'll discuss, you'll need either Super Admin or Content Admin access.

Here's how to get into the driver's seat:

1. Navigate to your LinkedIn Company Page directly or by clicking the "Me" icon in the top navigation, and selecting your page under the "Manage" section.
2. Once you're on your page, you will automatically see the Admin View. If for some reason you are on the Member View, you should see an "Admin view" button near the top of the page.
3. In the Admin View, you'll see an "Edit page" button directly below your company name and cover photo. This is your gateway to most of the page's core information.

From here, you're ready to start refining your page. We'll go through each section step-by-step.

The Core Elements of Your Company Page: An Editing Guide

Your page is made up of several key components that work together to tell your company's story. Getting these right is fundamental to building a credible and engaging presence.

1. Your Visual Identity: Logo and Cover Image

Your logo and cover image are the first things people see. They set the visual tone and are critical for brand recognition.

• Why it matters: A blurry or incorrectly sized logo looks unprofessional. Your cover image is a prime piece of real estate to showcase your brand personality, a key marketing message, or your company culture.
• How to edit:
  1. In Admin View, simply hover your mouse over the existing profile logo or cover image.
  2. A camera icon will appear. Click it.
  3. This will open a prompt to upload a new image from your computer.
  4. You can reposition and resize the image before saving.

Recommended Image Sizes:

• Logo: 300 x 300 pixels (PNG or JPG)
• Cover Image: 1128 x 191 pixels (PNG or JPG)

Pro-Tip: Refresh your cover image quarterly to align with new marketing campaigns, highlight upcoming events, or celebrate company milestones. It keeps your page looking active and relevant.

2. Your Story: Tagline and Overview

These two text sections tell visitors who you are and what you do. They're critical for both human readers and LinkedIn's search algorithm.

• The Tagline: This is a short, 120-character sentence that appears right below your company name. Think of it as your brand's elevator pitch. It should clearly and concisely state your value proposition.
  Example for a marketing agency: "We build demand-gen programs that drive revenue for B2B SaaS."
• The Overview (About Us): This is your chance to expand on your mission, vision, values, products, and services. You have 2,000 characters to work with, so use them wisely. Structure the section with clear paragraphs and incorporate keywords that potential clients or employees might use to find a company like yours.

How to edit:

1. Click the "Edit page" button.
2. Navigate to the "Page info" tab in the pop-up window.
3. The Tagline and Overview fields will be near the top. Fill them out or make your changes.
4. Click "Save" at the bottom.

3. Company Vitals: Website, Industry, Company Size, etc.

Filling out the administrative details legitimizes your page and helps LinkedIn categorize your business correctly, making you more discoverable.

How to edit the company details:

1. Under the same "Page info" tab, scroll down to find the following fields:
   • Website URL: Link to your company's homepage.
   • Industry: Choose from LinkedIn's dropdown list. Be as specific as possible.
   • Company size: Select the correct range of employees.
   • Company type: (e.g., Public Company, Non Profit, Privately Held)
   • Phone: Add a primary contact number if applicable.
   • Year founded: Add the year your company was established.
2. Update the relevant fields and hit "Save."

4. The Custom Button: Your Primary Call-to-Action

Just below your company name is a customizable call-to-action (CTA) button. This is a powerful tool for directing traffic from your LinkedIn Page to a destination of your choice.

• How to edit:
  1. Click the "Edit page" button.
  2. Select the "Buttons" tab.
  3. You can toggle the custom button on or off.
  4. Choose a button name from the dropdown list (e.g., "Contact us," "Learn more," "Register," "Sign up," "Visit website").
  5. Enter the corresponding URL you want to send visitors to.
  6. Click "Save."

Pro-Tip: Align your CTA with your current business goals. If you're hiring heavily, use "Visit website" and link to your careers page. If you're running a webinar, use "Register."

5. Adding Your Location

For businesses with a physical presence, adding a location is vital for local search and for prospects who want to know where you operate.

• How to edit:
  1. From the "Edit page" menu, go to the "Locations" section.
  2. Click on "+ Add new location."
  3. Fill out your street address, city, zip code, and country. You can add multiple locations if needed.
  4. Click "Save."

6. Curating Your Community Hashtags

On every Company Page, you have the option to feature up to three hashtags. This signals to your audience which topics are central to your brand. When people follow these hashtags, your content has a better chance of appearing in their feeds.

• How to edit:
  1. In Admin View, find the "Hashtags" box in the right-hand column of your page's feed.
  2. Click the pencil icon to edit.
  3. Add up to three relevant hashtags without the '#' symbol.
  4. Click "Save."

Beyond the Basics: Advanced Edits to Optimize Your Page

Once you've covered the fundamentals, a few more edits can elevate your page's functionality and performance.

Managing Page Admins

As your team grows, you'll need to grant or remove admin access. It's good practice to periodically review who has control over your page.

How to manage admins:

1. On your Admin View page, click on "Admin tools" in the top right corner.
2. Select "Manage admins" from the dropdown.
3. You can add a new admin by typing their name and assigning a role (Super Admin, Content Admin, Analyst, or Curator).
4. You can also remove an existing admin by clicking the three dots next to their name and selecting "Remove admin."

Editing Your Custom Public URL

A clean, branded URL looks more professional than one cluttered with random numbers. Your public URL is what appears in the browser's address bar when someone visits your page.

How to edit the URL:

1. Navigate to the Admin View.
2. In the top right corner, click on Admin tools and select "Edit public URL".
3. This will take you to a screen where you can type your preferred URL (e.g., linkedin.com/company/your-company-name).
4. Click "Save changes."

Note: LinkedIn only allows you to change this once every 30 days, so choose wisely!

Pinning a Post to the Top of Your Feed

This isn't a permanent page edit, but it's a dynamic way to control the first piece of content visitors see. Pinning a post ensures your most important announcement, piece of evergreen content, or event promotion stays highly visible.

How to pin a post:

1. Find the published post you want to feature on your page's feed.
2. Click the three dots (...) in the top-right corner of the post.
3. Select "Pin to top."
4. A small thumbtack icon will appear on the post, confirming it's pinned. You can unpin it at any time using the same menu.

Final Thoughts

Keeping your LinkedIn Company Page up-to-date is a simple process that has a big impact on your brand's credibility and visibility. By regularly refreshing your visuals, updating your information, and aligning your call-to-action with your goals, you create a professional and welcoming hub for potential employees, partners, and customers.

Once your page is polished, the real work is posting consistent, high-quality content. We know juggling that along with everything else can be draining, which is why we built Postbase. Our visual calendar and rock-solid scheduling are a perfect fit for planning and posting your LinkedIn content - including videos and carousels - without the complexity or unreliability of older tools that make simple tasks feel complicated.