How to Change a LinkedIn Company Page URL

Need to update your LinkedIn Company Page URL to reflect a rebrand, fix a typo, or just grab a cleaner, more professional web address? You’ve come to the right place. A custom, on-brand URL is a small but powerful detail that strengthens your online presence. This guide will walk you through the entire process, from understanding LinkedIn’s rules to the step-by-step instructions for making the change and, most importantly, the checklist of what to do afterward to avoid broken links.

Why Change Your LinkedIn Page URL in the First Place?

Your LinkedIn Company Page URL, also known as a public URL, is the unique web address for your company’s profile (e.g., linkedin.com/company/your-company-name). While the default URL assigned to you might work, customizing it is a strategic move. Here are the most common reasons brands decide to make the switch:

• Rebranding or a Company Name Change: This is the most obvious reason. If your company has a new name, your LinkedIn URL should change with it to maintain brand consistency and avoid confusing your audience. Keeping an old URL looks outdated and can dilute your new brand identity. For a comprehensive guide on updating your company's name, see how to change your company name on LinkedIn.
• Making it Memorable and Shareable: Long, clunky URLs with random numbers or extra words attached are hard to remember and look sloppy on marketing materials. A clean URL like /yourbrand is much easier for people to type and share than /your-brand-solutions-llc-891234.
• Correcting an Early Mistake: Maybe you set up the page in a hurry and made a typo, or the person who created it used a name that isn't quite right. Updating the URL is a professional fix that polishes your brand’s digital storefront.
• Improving Brand Consistency: Ideally, your social media handles should be consistent across all platforms. If your handle is @YourBrand on X, Instagram, and TikTok, your LinkedIn URL should match as closely as possible (e.g., /company/yourbrand). This uniformity makes your brand easier to find and follow. To enhance your page's reach and impact, learn how to grow followers on your LinkedIn Company Page.

Think of your URL as part of your digital business card. It appears in search results, in email signatures, and across your marketing channels. A concise, branded URL looks professional and tells people exactly who you are before they even click.

Before You Start: Critical Rules and Requirements

Changing your URL is simple, but LinkedIn has some strict rules in place. Understanding them beforehand will save you a lot of headaches. Tinkering with these settings without knowing the rules can cause real problems for your page's visibility.

Who Can Change the URL?

Not just anyone with access to the page can change the URL. You must be a Super Admin or a designated Content Admin of the Company Page. If you don’t have this level of access, you'll need to ask someone who does to either make the change for you or upgrade your role. For more details on managing roles, consult our guide on how to manage admins on a LinkedIn Company Page.

The 30-Day Lock-In Period

This is the most important rule: You can only change your LinkedIn Company Page URL once every 30 days. This means you need to be absolutely sure about the new URL before you hit "Save." There are no takebacks. If you make a mistake or change your mind, you are stuck with it for a full month.

Uniqueness is Mandatory

Your desired public URL has to be unique. If another company is already using /company/yourbrand, you won’t be able to claim it. LinkedIn will notify you immediately if your chosen URL is available or not, so you can try different variations on the spot.

URL Formatting Rules

LinkedIn has a few technical requirements for the URL itself:

• It must be between 3 and 100 characters.
• It can only contain lowercase letters, numbers, and hyphens ("-").
• It cannot begin or end with a hyphen.
• Spaces, symbols, and other special characters are not allowed.

No Redirects Are Created

This is a big one. When you change your URL, LinkedIn does not create a redirect from the old address to the new one. Your old URL immediately becomes available for others to claim. Anyone who clicks a link pointing to your old URL will land on an error page. That’s why the "What to Do After" section below is so important - you’ll need to manually update your link everywhere it appears.

Step-by-Step Guide: How to Change Your LinkedIn Company Page URL

Ready to make the switch? Follow these simple steps. The whole process takes just a few minutes if you have your new URL picked out and the right admin permissions.

Step 1: Navigate to Your Company Page as an Admin

First, log in to your personal LinkedIn account. From your home feed, click on the “Me” icon with your profile picture in the top right corner of the navigation bar. In the dropdown menu, under the "Manage" section, you will see a list of the Company Pages you admin. Click on the name of the page you want to update.

Step 2: Enter Admin View

Once you are on your Company Page, make sure you are in "Admin View." You should see an admin toolbar at the top and editor tools on the page itself. If you see a "View as member" button, you’re in the right place. If you see "View as admin," click it to switch over.

Step 3: Access the Public URL Settings

On the left-hand admin panel, look for the "Settings" option and click on it. This will take you to your page settings. In the menu that appears, click "Page Info." The very first thing you'll see on the "Page Info" screen is your LinkedIn public URL.

Alternatively, you can click on "Admin tools" in the top right corner and select "Public URL" from the dropdown, though LinkedIn changes its interface often and the Settings panel is usually more reliable.

Step 4: Edit Your URL

In the "Page Info" section, you will see your current URL listed. Next to it, click the pencil or "Edit" icon. A field will appear where you can type your new custom URL. You only need to enter the part that comes after linkedin.com/company/. For example, if you want your new URL to be linkedin.com/company/postbase-social, you would just type postbase-social into the box.

Step 5: Check Availability and Save

As you type, LinkedIn will automatically check if the URL is available. A green checkmark or text confirmation will appear if it's free. If it's taken, you’ll receive a red error message prompting you to try something else. Don't be discouraged if your first choice is unavailable. Many companies add suffixes like "inc," "hq," "app," or their location (e.g., "mybrand-uk") to find a unique option.

Once you’ve found an available URL that you're happy with, double-check your spelling. Then, take a deep breath and click the “Save changes” button. That's it! Your new URL is now live.

Your Post-Change SEO Checklist: A Critical Final Step

Your work isn’t finished once you hit "Save." As we mentioned, LinkedIn doesn't redirect old links, so your previous URL is now a broken "page not found" error. Going through this checklist immediately after changing your URL is essential for maintaining a professional presence and ensuring you don't lose traffic.

Update Your Company Website

• Go to your website’s homepage immediately. Update the LinkedIn icon link in your site’s header, footer, and any "follow us" sections.
• Check your "About Us" and "Contact Us" pages, as these often contain direct links to social profiles.

Team Email Signatures

• Send an email to your entire team with the new, correct LinkedIn URL. Ask them to update their email signatures right away. This is one of the most overlooked but important steps. Old links in employee signatures can persist for months if not addressed proactively.

Your Other Social Media Profiles

• Update the website link or profile bio on all of your other social media accounts, such as X/Twitter, Instagram, Facebook, TikTok, and YouTube.

Marketing and Sales Materials

• Digital Materials: Audit your PDFs, slide decks, one-pagers, case studies, and any downloadable resources.
• Print Materials: While you can't change what’s already printed, make sure the new URL is included in the next batch of business cards, brochures, and event handouts.

Ongoing Ad Campaigns

• If you are running any digital ad campaigns (on Google, Facebook, etc.) that direct traffic to your LinkedIn Page, pause them and update the destination URL immediately. Continuing to spend money on ads that lead to a dead link is a huge waste. For tips on managing your ad spend, see our guide on how to advertise on LinkedIn.

High-Traffic Content and Third-Party Profiles

• Review your most popular, recent blog posts or articles to see if they link to your LinkedIn page.
• Update your company profiles on third-party sites like Crunchbase, Gartner, Capterra, Glassdoor, or any other industry-specific directories where you're listed.

Announce the New URL

• Consider making a short, simple post on your LinkedIn page to celebrate your new, cleaner URL. It’s a small update, but it shows attention to detail and can even re-engage your followers.

Final Thoughts

Changing your LinkedIn Company Page URL is a straightforward process that plays a surprisingly important role in your overall brand strategy. A clean, memorable URL reinforces your identity, looks professional, and is easy to share. Just remember the key rules - especially the 30-day waiting period and the lack of redirects - and follow the post-change checklist to ensure a smooth transition.

Successfully managing your LinkedIn presence, of course, goes beyond just having the right URL, it's about consistently bringing value to your audience. Here at Postbase, we help you do just that. Our platform’s visual calendar lets you plan and schedule all of your LinkedIn content - including videos - alongside posts for Instagram, TikTok, and your other platforms. We built the tool we always wished we had: one that saves you time and lets you focus on creating great content, not fighting with outdated software.