How to Manage Admins on a LinkedIn Company Page

Managing who has the keys to your LinkedIn Company Page is fundamental for your brand's security and consistency. Get it wrong, and you risk a stray post harming your reputation or a former employee maintaining access long after they’ve left. This guide breaks down everything you need to know about LinkedIn admin roles, how to add and remove users, and the best practices for keeping your page organized and secure.

Why Getting Admin Roles Right Matters

Before jumping into the “how,” it helps to understand the “why.” Properly managing your Page admins isn't just a bit of administrative housekeeping, it's a core part of your social media governance. It helps with a few important things:

• Security: The most obvious reason. You need to control who can speak on behalf of your brand. Limiting access to only those who absolutely need it reduces the risk of unauthorized posts, whether they’re accidental, malicious, or simply off-brand.
• Consistency: When too many people have full posting privileges, your brand’s voice can become fragmented. Assigning specific roles helps ensure that all content is consistent in tone, style, and quality. It creates a clear line of responsibility.
• Efficiency: Clear roles create clear workflows. Your social media manager knows their job, your analytics person knows theirs, and your marketing intern knows they can suggest content without accidentally publishing it. This creates a streamlined process where everyone knows their part.

Breaking Down the LinkedIn Page Admin Roles

LinkedIn offers a few different admin roles, each with specific permissions. The key to effective management is giving people the least amount of access they need to do their job - a concept known as the "principle of least privilege." Here’s a look at the main roles for an organic LinkedIn Page strategy and who should have them.

Super Admin

Think of the Super Admin as the Page owner. This role has complete and total control over every aspect of your LinkedIn Company Page. It's the highest level of access available.

What they can do:

• Everything every other admin can do.
• Add, edit, and remove all other admins, including other Super Admins.
• Edit all Page information (company name, overview, logo, etc.).
• Post content, comment, boost posts, and respond to messages.
• View all page analytics.
• Deactivate the Company Page entirely.

Who should have this role:

Access should be extremely limited. Typically, this is reserved for the business owner, the head of marketing, or the primary social media director. For security and continuity, it’s a good practice to have at least two Super Admins so you aren’t locked out if one person leaves the company, but avoid assigning it any more widely than that.

Content Admin

This is the workhorse role for your day-to-day social media managers and content creators. A Content Admin has all the tools needed to manage the content and community for the Page without having backend administrative control.

What they can do:

• Create and publish posts, articles, events, and jobs on the Page.
• Manage comments: respond, hide, or delete them.
• Boost posts to a wider audience.
• View page analytics to track content performance.

What they cannot do:

• Add, edit, or remove any other admins.
• Change core Page details like the company name or URL.

Who should have this role:

Your social media managers, content creators, community managers, and any team members directly responsible for keeping the Page active with updates and engaging with your audience.

Curator

The Curator role is perfect for empowering your wider team to contribute to your social media presence without giving them free rein to post. A Curator can suggest content, but a Content or Super Admin must approve it before it goes live.

What they can do:

• View the content suggestions tab on the page.
• Suggest content shares from their own LinkedIn feed for the Page. Employees can find relevant articles or posts and recommend them for the official company page to share.
• See analytics related to the performance of page content.

What they cannot do:

• Publish content directly to the Page. All their suggestions go into a queue for approval.
• Comment or respond as the Page.
• Add or remove other admins.

Who should have this role:

This is an excellent role for engaged employees who are active on LinkedIn, subject matter experts who can recommend industry news, or junior marketing team members. It allows them to act as brand advocates and content scouts safely.

Analyst

The Analyst role is a view-only permission set for team members who need to monitor performance without having any ability to edit the page or publish content. It’s all about the data.

What they can do:

• Access the Analytics tab to view all performance data.
• Monitor follower growth, post engagement, visitor demographics, and more.
• Export analytics reports.

What they cannot do:

• Create or publish any kind of content.
• Engage with comments or messages.
• Edit Page information or manage admins.

Who should have this role:

Marketing analysts, data scientists, agency partners focused on reporting, or stakeholders who just need visibility into performance without being involved in the day-to-day management.

How to Add an Admin to Your LinkedIn Page: A Step-by-Step Guide

Now that you know the roles, adding a new admin to your page is simple. Just remember, to add someone as an admin, you must be a 1st-degree connection with them on LinkedIn.

1. Navigate to your Company Page and make sure you're viewing it from the admin view (you should see an "Admin tools" dropdown in the top right corner).
2. Click on Admin tools and select Manage admins from the menu.
3. On the next screen, you’ll see a list of current admins. Click the blue + Add admin button.
4. A pop-up window will appear. Start typing the name of the person you want to add. Because they must be a 1st-degree connection, their name should appear as you type.
5. Once they're selected, you'll see a list of available roles (Super admin, Content admin, etc.). Choose the appropriate role for that person.
6. Click the Save button. The person will receive a notification that they’ve been added as an admin to your Page.

How to Edit or Remove an Admin

Managing access is an ongoing task. Whether someone’s role has changed or they have left the company, updating an admin’s permissions or removing them entirely is just as easy as adding them.

1. Follow steps 1 and 2 from the section above to get to the Manage admins screen.
2. You’ll see a list of all current administrators. Find the person whose access you want to change.
3. To edit their role, click the pencil icon next to their name. A menu will appear allowing you to select a new role for them. Click Save to confirm.
4. To remove them completely, click the trash can icon next to their name. LinkedIn will ask you to confirm that you want to remove their admin access. Click Remove to finalize it.

It's immediate. Once you remove an admin, their access is instantly revoked.

Best Practices for Smart Admin Management

Knowing how to change permissions is one thing, but knowing when and why is what separates a well-managed page from a chaotic one. Here are some simple rules to follow.

Conduct Regular Admin Audits

Set a recurring calendar reminder - quarterly or bi-annually - to review your list of admins. Ask yourself:

• Does this person still work here?
• Does their current role still require this level of access?
• Are there any former agency partners or freelancers who still have access?

This simple check-up can prevent major security issues down the line. If an employee leaves the company, their page access should be revoked on their last day as part of your standard offboarding procedure.

Assign At Least Two Super Admins

Having a single point of failure is risky. If your only Super Admin leaves the company unexpectedly, gets locked out of their account, or goes on a long vacation, no one else can manage permissions. To avoid this, assign the Super Admin role to at least two trusted, senior-level people. This provides redundancy without opening up top-level access to too many people.

Formalize Your Request Process

Don't grant admin access casually over Slack or email. Create a formal process. When a team member needs access, they should know who to ask and what information to provide (e.g., why they need access and which role they require). This makes it easier to track who has access and why, and it forces a moment of consideration before permissions are handed out.

Define Content Workflows Around Roles

Use LinkedIn’s roles to structure your content creation process. For example:

• Your sales team can be Curators. They’re on the front lines and can suggest useful industry articles.
• Your social media coordinator can be a Content Admin. They can approve the curators' suggestions, write original copy, and schedule the posts.
• Your marketing director can be an Analyst. They can log in anytime to see how the content strategy is performing without getting bogged down in creation.

Final Thoughts

Managing admin roles on your LinkedIn Page is straightforward yet profoundly important for your brand’s security, voice, and workflow. By using the principle of least privilege, conducting regular audits, and using the right roles for the right people, you establish a solid framework that protects your company and empowers your team to contribute effectively.

When you're managing a growing team, giving every contributor direct access to your LinkedIn Page isn't always scalable or secure. Our platform, Postbase, helps solve this by letting your team collaborate on content without needing to be Page admins. Team members can draft and submit posts for approval within our visual calendar, allowing you to maintain control while streamlining your content workflow. This way, you can keep admin roles limited to a few key people while allowing your entire team to help create amazing content.