How to Create a Company Page on LinkedIn

Setting up a LinkedIn Company Page is one of the most effective moves you can make to establish your brand's professional presence online. This guide provides a straightforward, step-by-step walkthrough to not only create your page but also optimize it to attract followers, generate leads, and build authority in your industry. We’ll cover everything from the initial setup to strategies for turning your page into a dynamic hub for your business.

Why Your Business Needs a LinkedIn Company Page

Before jumping into the setup, it’s worth understanding what a well-managed Company Page can do for you. Think of it as your digital storefront in the world's largest professional network. It’s a central point for sharing company news, showcasing your expertise, announcing products, and most importantly, connecting with potential customers, partners, and employees on a platform where they are already in a business mindset.

• Build Credibility and Trust: A complete and active page signals that your business is legitimate and professional. It provides a formal space for people to learn about your mission, values, and what you offer.
• Generate Leads: LinkedIn is a powerful lead generation tool. By sharing valuable content and engaging with your audience, you can guide potential clients directly into your sales funnel. The platform's user demographics skew toward decision-makers, making it a high-value audience.
• Attract Top Talent: Your Company Page is often the first place potential hires will look to learn about your company culture. You can post jobs directly and showcase what makes your company a great place to work, attracting high-quality candidates who align with your values.
• Boost Discoverability: A LinkedIn Company Page is indexed by Google, meaning it will show up in search results when people look for your company. This gives you another piece of digital real estate to control your brand's narrative online.

The Quick Checklist: What You Need First

LinkedIn has a few requirements in place to make sure pages are created by legitimate representatives of a company. Before you start, run through this quick checklist to make sure you're ready to go:

• A Personal LinkedIn Profile: You can't create a Company Page without a personal profile. It acts as the initial administrator.
• Profile Age and Strength: Your personal profile needs to be at least seven days old and have a Profile Strength of "Intermediate" or "All-Star." This is LinkedIn's way of preventing spam. To boost your strength, make sure your profile is mostly filled out, including a profile picture, summary, and experience.
• Connections: You need to have at least a handful of connections on your personal profile. LinkedIn doesn’t give a hard number, but it’s looking for signs that you’re an active member of the community.
• Current Employee Status: You must be a current employee of the company, and this position has to be listed in the "Experience" section of your personal profile.
• A Company Email Domain: You need access to an email address with your company's domain (e.g., yourname@yourcompany.com). You can't use a generic email like @gmail.com or @yahoo.com for verification. This is a key step in proving you represent the company.

Once you've checked these boxes, you’re ready to build your page.

How to Create a LinkedIn Company Page: Step-by-Step

The creation process itself is quick and intuitive. The real work is in the optimization, but let's get the foundation built first.

Step 1: Start the Creation Process

Log in to your personal LinkedIn profile. In the top right corner of the navigation bar, you'll see a grid icon labeled "Work." Click it. A dropdown menu will appear. At the very bottom, you'll see the option "Create a Company Page +". Click that to get started.

Step 2: Choose Your Page Type

LinkedIn will present you with three choices:

• Company: This is the one for most businesses. It's designed for small, medium, and large for-profit companies.
• Showcase Page: These are extensions of an existing Company Page, designed to spotlight a specific brand, business unit, or initiative. You’d create this after your main page is already set up.
• Educational Institution: This is specifically for schools, colleges, and universities.

For our purposes, select "Company."

Step 3: Fill in Your Core Company Information

Now you'll land on the "Page identity" form. This is where you enter the basic information that defines your company on the platform. Be careful here, as some of this information will be locked in later.

Page Identity

• Name: Enter your official company name. This is how people will find and identify you.
• LinkedIn public URL: LinkedIn will auto-generate a URL based on your company name, but you can - and should - customize it to be clean and simple (e.g., linkedin.com/company/your-company-name). A clean URL looks professional and is easier to share. This URL must be unique and can only contain letters, numbers, and hyphens.
• Website: Add the URL for your company's website. This sends traffic directly where it needs to go and helps verify your business.

Company Details

• Industry: Select your industry from the dropdown menu. This helps LinkedIn categorize your page and surface it to relevant users and in search queries.
• Company size: Choose the range that best describes your number of employees.
• Company type: Select from options like Public company, Self-employed, Government Agency, Non-profit, Sole Proprietorship, Privately held, or Partnership.

Profile Details

• Logo: Upload your company logo. The recommended size is 300 x 300 pixels. This is arguably the most important visual element, as it will appear next to every post and comment you make.
• Tagline: You have 120 characters to describe what your company does. This is a critical piece of copy. Make it clear, concise, and compelling. Think of it as your elevator pitch. It appears right below your company name on your page.

Step 4: Verify and Create

Finally, check the verification box at the bottom to confirm you are an authorized representative of the company. Once that’s done, click the "Create page" button. Congratulations, your page framework is now live!

Optimizing Your Page: From Blank Slate to Brand Asset

Creating the page is just the beginning. An empty or half-finished page won't do you any good. The next steps are focused on turning your page into a rich, informative, and engaging resource that works for your business.

1. Complete Every Available Section

LinkedIn’s algorithm favors complete pages. A "Complete Page" gets, on average, 30% more weekly views. Scroll through your new page dashboard and look for prompts to add more information. Pay special attention to the "About" section, which is your chance to tell your story.

The "About Us" Section

You have 2,000 characters to shine. Don’t just list what you do, tell a story. Explain your mission, vision, and values. Detail your company's history, specialties, and what makes you unique. Most importantly, sprinkle in relevant keywords that potential customers or clients might search for (e.g., "digital marketing agency for SaaS," "sustainable packaging solutions," "enterprise software development"). This will drastically improve your page's visibility in both LinkedIn and Google searches.

2. Design a Stunning Cover Image

Your cover image is the first thing visitors see. It occupies premium real estate at the top of your page. Use it to convey your brand's personality, highlight a new product, or promote a current campaign. The recommended size is 1128 x 191 pixels. Avoid text-heavy designs that become hard to read on mobile. A high-quality photo of your team or products in action often works wonders.

3. Customize Your Call-to-Action (CTA) Button

Right below your banner, you can set a custom CTA button. The default is "Follow," but you can change it to better suit your business goals. Your options include:

• Contact us
• Learn more
• Register
• Sign up
• Visit website

Choose the one that aligns with the action you want visitors to take. If you’re a service-based business, "Contact us" might be perfect. If you're promoting a lead magnet, "Learn more" or "Sign up" are great choices. This small feature can turn passive visitors into active leads.

4. Strategically Add Page Hashtags

You can associate your page with up to three relevant hashtags. This allows you to join and participate in conversations related to those topics directly from your Company Page. For example, if you're a marketing automation software company, you might choose hashtags like #MarketingAutomation, #B2BMarketing, and #SaaS. This helps get your brand noticed in relevant discussions.

5. Make Your First Post

Don't let your page sit empty! Your very first post sets the tone. Share something that represents your brand well - a welcome message, a link to your best blog post, an introduction to the team, or a quick video about your mission. An empty page feels abandoned, so get some content on there immediately.

Growing Your Page: Gaining Your First Followers

Your beautiful, optimized page is ready. Now you need an audience.

• Invite your connections: LinkedIn gives you monthly credits to invite your personal connections to follow the page. Start by inviting colleagues, past clients, and industry contacts who you know would be interested.
• Promote it outside of LinkedIn: Add a "Follow us on LinkedIn" button to your company website's footer and your email signature. Announce your new page on your other social media channels.
• Engage your employees: Ask everyone at your company to add their position to their personal LinkedIn profiles. When they do, your Company Page logo will appear on their profile, creating a backlink to an entire network of potential followers. Encourage them to share and comment on page updates to magnify your reach.
• Post consistently: The key to organic growth on any social platform is consistency. Create a content plan and stick to it. Share a mix of content: industry news and insights, tutorials, company culture posts, employee spotlights, and helpful videos. Show up regularly, and the followers will come.

Final Thoughts

Creating a LinkedIn Company Page is a non-negotiable step for any business looking to build its professional brand online. The setup is simple, but the real power comes from thoughtful optimization and a consistent commitment to sharing valuable content that resonates with your professional audience.

Once your page is live, keeping it active with compelling content is a challenge all on its own. We found ourselves constantly jumping between apps just to keep our brand consistent, which is exactly why we built Postbase. We wanted a clean, modern way to plan and schedule all our social media, including LinkedIn, from a single visual calendar - letting us focus on creating great content instead of fighting clunky software.