How to Grow Followers on a LinkedIn Company Page

Growing your LinkedIn Company Page follower count is about more than just a number, it's about building a focused audience of potential customers, partners, and future talent. This guide breaks down the core strategies you need to consistently attract the right kind of followers, turning your page from a digital placeholder into a thriving community and a genuine business asset.

Start with a Strong Foundation: Optimize Your Company Page

Before you focus on growing your audience, your page needs to be a professional and welcoming place for them to land. A complete, well-optimized page is the first step in converting page visitors into followers. Think of it as your digital storefront - if it’s messy or empty, people won’t stick around.

Nail Your Visuals: Profile and Banner Images

Your profile and banner images are the first things people see. Make them count.

• Profile Picture: Use your official company logo. It should be a high-resolution, square image that’s easily recognizable even at a small size. This isn’t the place for a creative photo, consistency and brand recognition are the goals.
• Banner Image: This 1584 x 396-pixel space is your opportunity to communicate your brand's personality and value proposition. Avoid generic stock photos. Instead, use a custom graphic that showcases your product, features your team, highlights a key tagline, or promotes an upcoming event. Keep the design clean and uncluttered.

Craft a Compelling Tagline and "About Us" Section

Your tagline (the short sentence under your company name) is your elevator pitch. It needs to clearly and concisely explain what your company does and for whom. Ditch the corporate jargon and be direct. For example, instead of "Synergistic Solutions for Enterprise Optimization," try "Simple Invoicing Software for Freelancers."

The "About" section is where you can expand on your story. It's indexed by search engines, so it’s a great place to use relevant keywords your target audience might use to find solutions like yours. Structure this section to tell a story:

• Hook: Start with a strong opening sentence that defines your mission.
• What We Do: Clearly explain what your company offers.
• Who We Help: Describe your ideal customer.
• Proof: Add a quick note on your unique value or a key accomplishment.
• Contact: End with your website and contact information.

Don't Forget the Details

Fill out every available field on your Company Page. Add your website URL, industry, company size, and location. This information helps LinkedIn categorize your page and show it to relevant users. Use the custom call-to-action button to direct visitors to your website, a landing page, or a sign-up form. Make it as easy as possible for someone to take the next step with your brand.

Fuel Growth with a Content Strategy That Resonates

An optimized page gets people to the door, but great content is what makes them stay and follow. Your content strategy should be laser-focused on providing value to your target audience. Every post should aim to educate, inform, inspire, or entertain.

Lean into Your Company Culture

People connect with people, not logos. Some of the most engaging content showcases the human side of your business. Share behind-the-scenes glimpses of your workspace, celebrate team milestones and work anniversaries, or spotlight an "employee of the week." Posts about company outings, volunteer days, or new hires put a face to your brand and make it more relatable. This type of content shows that you value your team, which is attractive to both potential customers and future employees.

Establish Yourself as a Trusted Expert

LinkedIn is a professional network, so users are actively looking for industry insights and career development content. Own your niche by sharing your expertise freely. Don't just post links to your blog, create native content that adds value directly in the feed. Share your perspective on a new industry trend, summarize key takeaways from a recent report, or offer a "how-to" tip that solves a common problem for your audience. This positions your brand as a helpful authority, not just a seller.

The Power of Video

Video content consistently generates high engagement on a professional network like LinkedIn. You don’t need a full production studio to make an impact. Use your smartphone to create authentic, valuable video content like:

• Quick Tips: Short, 60-90 second videos sharing a single piece of actionable advice.
• Founder Stories: A short interview with a founder or key leader about the company's "why."
• Product Demos: A quick screen recording that shows a feature in action.
• Customer Testimonials: A simple video of a happy customer sharing their experience.

Ignite Conversation with Questions and Polls

Engagement isn't a one-way street. The easiest way to get people talking is to ask them something. LinkedIn Polls are a fantastic tool for this. Use them to ask for opinions on industry trends, gather feedback, or simply pose a fun, thought-provoking question related to your field. In your text posts, end with an open-ended question to encourage comments. For example, "This is our take on the future of remote work. What are your predictions?"

Amplify Your Reach to Attract New Followers

Creating great content is only half the battle. You also need a plan for getting that content in front of new people. Here are a few ways to extend your reach beyond your existing followers.

Activate Your Greatest Asset: Your Employees

Your employees are your most powerful marketing channel. Collectively, their personal networks are often many times larger than your company's follower count. An employee advocacy program can be as simple as an email or a Slack message encouraging your team to engage with a recent company post. When an employee shares, likes, or comments on your page’s content, it gets exposed to their entire network, driving visibility and new followers from a warm, trusted source.

Simple Steps for Employee Advocacy:

1. Make sure everyone has your company listed as their current employer on their personal profile.
2. Regularly share direct links to your best company posts in a team channel and ask them to engage.
3. Spotlight employees on the Company Page, they'll be excited to share a post that features them.

Remember to make it easy and optional. Encouragement works better than mandates.

Use Hashtags Strategically

Hashtags help categorize your content and make it discoverable to users who follow specific topics. Use a mix of 3-5 relevant hashtags in your posts. Your mix should include:

• Broad Industry Tags: (e.g., #Marketing, #SaaS, #FinTech)
• Niche, Specific Tags: (e.g., #ContentStrategy, #B2BLeadGen)
• Branded Tags: (e.g., #YourCompanyName, #YourEventName)

Don't just add hashtags at the end. Weave them naturally into your post copy where it makes sense. This makes the post feel more conversational and less like a list of keywords.

Invite Your Connections

This is the simplest, most underutilized growth-hack on LinkedIn. As an admin, you are given a monthly credit allotment (usually 100-250 credits) to invite your personal 1st-degree connections to follow your Company Page. These invitations appear as a notification and are highly effective because they come from a person, not a faceless brand.

Be strategic with your invites. Filter your connection list and start with people you know are most likely to be interested in your company's updates, like former colleagues, current clients, or industry peers. Don't waste your credits on people who aren't a good fit.

Cross-Promote Your Page

Your LinkedIn page shouldn’t exist in a silo. Promote it everywhere your brand is active:

• Add a LinkedIn follow icon to your website's footer and your blog.
• Include a link in your company newsletters.
• Have employees add a "Follow us on LinkedIn" link to their email signatures.
• Occasionally share your LinkedIn Company Page link on your other social media channels like X or Facebook.

Consistency is Your Most Powerful Growth Tool

The single most important factor for long-term growth is consistency. Sporadic posting will kill your momentum. The LinkedIn algorithm rewards pages that post regularly and generate consistent engagement. This doesn't mean you need to post multiple times a day. Find a sustainable rhythm - whether it's three times a week or five times a week - and stick to it. A content calendar is your best friend here. Plan your posts in advance so you're never scrambling for something to say. Consistency builds trust with your audience and teaches the algorithm that your page is an active, valuable source of content worth recommending to others.

Final Thoughts

Building a strong following on your LinkedIn Company Page is a marathon, not a sprint. It boils down to creating a sharp, complete page, consistently publishing content your target audience finds valuable, empowering your team to be your biggest advocates, and actively engaging with your community. Stick with these principles, and you'll build more than just a follower count - you'll create a community.

Staying consistent is often the hardest part, and it's why we built Postbase. Our visual content calendar makes it easy to plan your posts ahead of time, ensuring you see a bird's-eye view of your entire content strategy. With our rock-solid scheduler, you can set up your posts with confidence, knowing they'll get published exactly when planned, helping you maintain the rhythm needed to grow your presence on LinkedIn and beyond.

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