How to Post on LinkedIn as a Company

Posting on your company's LinkedIn Page is one of the clearest paths to building brand authority, attracting top talent, and connecting with potential customers. This guide breaks down exactly how to create effective posts, what content ideas actually perform, and the best practices for maximizing your reach and engagement.

How to Post on Your LinkedIn Company Page: A Step-by-Step Guide

First, let's walk through the mechanics of creating a post. While the interface is straightforward, knowing all the available features can help you create more dynamic and engaging content from day one.

Here's the process:

1. Navigate to Your Page: Log in to your personal LinkedIn profile that has admin access to the Company Page. On the left-hand menu of your feed, you'll see your managed pages under the "My Pages" section. Click on your company's name.
2. Open the Post Composer: Once on your Company Page, you'll see a composer box at the top of the feed that says "Start a post" or similar. Click on it to open the full post-creation window.
3. Craft Your Text: This is where you write your message. Write clear, concise copy that grabs attention immediately. Feel free to use emojis to add personality and break up text. You can also:
   • @Mention People or Pages: Type "@" followed by the name of a person or company you want to tag. This notifies them of your post and can significantly increase your reach if they engage with it.
   • Add Hashtags: Use relevant hashtags to help LinkedIn categorize your content and show it to users interested in those topics. Type "#" followed by your keyword (e.g., #socialmediamarketing).
4. Add Media or Other Elements: Beneath the text box, you'll see a series of icons. This is where you can elevate a simple text post into something more engaging. You can add:
   • Images: Add a single photo or create a multi-image post. High-quality, original photography works best.
   • Video: Upload a video file directly to LinkedIn. Native video (video uploaded directly to the platform) performs significantly better than sharing a link to YouTube or Vimeo.
   • Document: This is one of LinkedIn's secret weapons. Uploading a PDF, PowerPoint, or Word document here creates a swipeable carousel post. These carousels are fantastic for sharing presentations, reports, or breaking down complex ideas into digestible slides.
   • Poll: Create a multiple-choice poll to ask your audience a question. Polls are an excellent way to boost engagement and gather valuable feedback.
   • Event: Promote an upcoming LinkedIn Event (or create a new one) directly in your post.
   • Job Postings: Share open roles that are linked to your company's careers section.
5. Schedule Your Post (Optional): If you don't want to publish immediately, look for the small clock icon in the post composer. This allows you to schedule your post for a future date and time, which is helpful for maintaining a consistent presence.
6. Review and Post: Read through your post one last time to check for typos or errors. When you're ready, hit the "Post" button to share it with your followers. If you scheduled it, you'll hit "Schedule" instead.

Content Ideas That Actually Work for Company Pages

Knowing how to post is only half the battle. Knowing what to post is what separates a thriving Company Page from a digital ghost town. Your goal should be to provide value, build community, and highlight your brand's personality - not just broadcast sales pitches. Here are some proven content pillars for your LinkedIn strategy.

1. Educate and Inform Your Audience

Position your company as a thought leader by sharing valuable information. This builds trust and gives people a reason to follow you even if they aren't ready to buy.

• Industry Insights: Share interesting statistics, trends, or predictions about your industry. Offer your unique perspective on what they mean.
• Quick Tips & How-To Guides: Create short, actionable tips that help your audience solve a problem. This works beautifully for text posts, carousels (using the document feature), or short videos.
• Repurpose Blog Content: Don't just drop a link to your latest blog post. Instead, pull out 3-5 key takeaways from the article and turn them into a carousel, a series of images, or a detailed caption with bullet points. This provides immediate value in the feed.

Example: A marketing agency could post a carousel titled "5 SEO Mistakes to Avoid in 2024" with one mistake per slide. This is instantly valuable and shareable.

2. Showcase Your Company Culture and People

People connect with people, not logos. Give your followers a glimpse behind the curtain to humanize your brand and attract top talent.

• Employee Spotlights: Regularly feature members of your team. Share a professional photo and a short bio about their role and what they enjoy about working for your company. Tag the employee so they can share it with their network.
• Behind-the-Scenes Content: Post photos or videos from team-building activities, company events, or even just a typical day at the office. This content feels authentic and relatable.
• Celebrate Milestones: Acknowledge employee work anniversaries, company milestones (like reaching a certain number of customers), or industry awards you've received.

Example: A software company could post a picture of their engineering team celebrating a product launch, thanking them for their hard work. This shows appreciation and gives faces to the product.

3. Promote Your Products and Services (The Smart Way)

While you want to avoid being overly salesy, you still need to talk about what you do. The key is to frame your promotions around customer benefits and storytelling, not just features.

• Customer Success Stories: Instead of saying "Our product does X," share a story about how "Customer Y achieved Z result using our product." Testimonials and short case studies are incredibly powerful.
• Product-in-Action Videos: Create a short screencast or video showing a specific feature of your product solving a real-world problem. A 60-second tutorial is far more compelling than a list of features.
• Announce Updates and New Features: Your LinkedIn page is the perfect place to share what's new. When launching a feature, focus on the pain point it solves for your customers.

Example: A project management tool could post a brief video showing how their new integration saves users time by automating a previously manual task, with a quote from a beta tester.

4. Engage with Your Community

Don't just talk at your audience - talk with them. Sparking a conversation is one of the best ways to get the LinkedIn algorithm on your side.

• Ask Open-Ended Questions: Pose a thought-provoking question related to your industry. For example, "What's the biggest challenge you're facing with [topic] right now?"
• Use Polls: Polls have a very low barrier to entry, making it easy for people to engage. Ask about industry trends, tool preferences, or even fun "this or that" questions.
• Share Relevant News: Find an interesting article about your industry, share it, and add your own perspective in the caption. Always be sure to tag the original source.

LinkedIn Best Practices for Maximum Impact

A great content strategy on LinkedIn relies on a few core best practices that help your posts reach more people and make a stronger impression.

Optimize Your Post Formatting

Nobody likes to read a giant wall of text. Break up a lengthy caption with short paragraphs (1-2 sentences each), use bullet points or numbered lists for easy scanning, and sparingly use emojis to add visual interest. A well-formatted post is instantly more approachable.

Use High-Quality Visuals

Posts with images or videos get significantly more engagement. Avoid generic stock photos whenever possible. Instead, use high-quality original photos, branded graphics created in a tool like Canva, or native video. When you upload a video directly to LinkedIn, it will auto-play in the feed more than YouTube links do, catching more eyes.

Leverage LinkedIn's Document Feature

As mentioned earlier, PDFs and presentations uploaded as documents become interactive carousels. This format is incredibly effective because it increases "dwell time" - the amount of time someone spends on your post. As users swipe through your slides, they signal to the algorithm that your content is interesting, which can boost its visibility.

Use Hashtags Strategically

Think of hashtags as a way to join ongoing conversations. It's best to use a mix of 3-5 highly relevant hashtags. Include:

• Broad/Trending Hashtags: (e.g., #digitalmarketing, #leadership)
• Niche Hashtags: (e.g., #b2bcontentmarketing, #startupsuccess)
• Branded Hashtags: (e.g., #[YourCompanyName], #[YourEventName])

Avoid stuffing your post with too many hashtags, as it can look spammy.

Tag Relevant People and Companies

When you @mention another user or Company Page in your post, they get a notification. If you're praising a customer, crediting a partner, or featuring an employee, always tag them. If they engage with your post by liking, commenting, or sharing, your post gets exposed to their network, greatly expanding its reach.

Encourage Employee Advocacy

Your employees are your greatest brand advocates. Encourage your team to engage with the company's posts. A simple like or share from an employee can give a post the initial momentum it needs to be seen by a much wider audience. Many companies have an internal chat channel where they share links to new posts to make it easy for employees to support them.

Be Consistent and Engage Back

Posting once a month won't cut it. Aim for a consistent schedule, whether that's 3-5 times per week or every other day. Just as important, when people take the time to comment on your posts, make sure to reply. Responding to comments fosters a sense of community and signals to the algorithm that your post is driving valuable conversations.

Final Thoughts

Successfully posting on LinkedIn as a company isn't about mastering a complex algorithm, it's about consistently providing value, showcasing your brand's human side, and engaging in genuine conversations. By mixing educational, cultural, and promotional content and following a few best practices, you can turn your Company Page into a powerful tool for growth.

We know that managing a consistent content schedule across multiple platforms like LinkedIn can feel overwhelming. At Postbase, we designed our platform to remove that chaos. Our visual calendar helps you plan all your content effectively, our scheduling tools make sure your posts go live reliably (especially for video), and our unified inbox lets you manage all your comments in one place without jumping between apps.