How to Invite LinkedIn Connections to Follow a Company Page

Trying to grow your LinkedIn Company Page from the ground up can feel like shouting into the void. The fastest way to kickstart that growth and get some real momentum is by inviting people who already know and trust you: your personal connections. This guide will walk you through the exact steps for sending those invites, the strategy for choosing who to invite, and the best practices for turning those new followers into a properly engaged audience.

Why Inviting Your Connections Is a Game-Changer

Before we get into the "how," let's talk about the "why." Tapping into your personal network isn't just a vanity metric, it’s a strategic first step toward building a successful Company Page. Here’s what makes it so effective:

• It ignites the growth flywheel. Social proof is a powerful force. A page with 10 followers is easily ignored, but a page with 150 followers looks legitimate and active. Your first followers, an audience of friendly faces, provide the initial likes and comments that signal to the LinkedIn algorithm that your page is worth showing to more people.
• You're reaching your warmest audience. These are people who have already connected with you on a professional level. They know you, trust your judgment, and are far more likely to accept an invitation to follow your page than a complete stranger would be.
• It’s a zero-cost marketing tactic. You don't need a budget for this. LinkedIn has built this feature directly into the platform to help page admins like you build an initial audience without spending a dime. It’s one of the few truly free and easy ways to market your page.

The Step-by-Step Guide to Inviting Connections

Ready to start growing? Inviting connections is a straightforward process, but knowing exactly where to click and understanding the rules of the system will save you time and help you get the best results. Let's walk through it.

Step 1: Check Your Admin Access

You can't invite anyone unless you have the right permissions. To send invitations, you must be a Super Admin or Content Admin of your Company Page. If you’re not sure, an existing Super Admin can check your role by going to the page’s Admin view, clicking "Admin tools" in the top right, and selecting "Manage admins."

Step 2: Navigate to Admin View on Your Company Page

From your personal LinkedIn homepage, head to your Company Page. You can usually find it listed on the left-hand sidebar or by clicking your "Me" icon and finding the page under the "Company" section. Once you're on the page, make sure you are in the Admin view, not the Member view. You should see an "Admin tools" dropdown and analytics modules that aren't visible to regular followers.

Step 3: Locate the "Invite Connections" Feature

LinkedIn sometimes updates its layout, but the invite feature is typically in a prominent spot. On the main feed of your page’s Admin view, look for a box on the right-hand side or a button in the top section that says “Invite connections” or “Grow your audience.” Click it to open the invitation manager.

Step 4: Understand the Credit System and Send Your Invites

When the invite window opens, you'll see a list of your 1st-degree connections and a counter for your invite credits. Here's how it works:

• The Credit System: By default, LinkedIn gives most page admins 250 credits per month. Each invitation you send uses up one credit. This allotment resets on the first day of every month.
• Getting Credits Back: Here’s the best part - when someone accepts your invitation, you get that credit back immediately! This brilliant little system rewards you for inviting relevant people who actually want to follow your page. If you invite 50 people and they all accept, you'll have 50 credits returned to you to use again that month.
• Filtering and Selecting: Don't just invite everyone alphabetically. Before sending, use the "Filter" options to sort your connections by location, current company, industry, and school. This is where your strategy begins.
• Sending the Invite: To send an invitation, simply click the checkbox next to a person's name. You can select up to 50 connections at a time. Once you've selected your batch, click the blue "Invite #" button at the bottom. Your connections will receive a notification prompting them to follow your page.

Beyond the Button: A Strategy for Maximum Impact

Just because you can invite 250 people doesn't mean you should invite everyone you've ever connected with. A smaller, highly engaged following is always more valuable than a large, passive one. A thoughtful approach will get you more acceptances, more returned credits, and a stronger community from day one.

Phase 1: Your Inner Circle (The First 100 Invites)

Your first wave of invitations should go to the people most likely to say "yes" without a second thought. This isn't the time to reach for distant prospects, it's about building your foundation. Focus on:

• Current and Former Colleagues: They already have a vested interest in your success and are very likely to follow.
• Current Clients and Partners: They're already working with you and will appreciate staying up-to-date with your company's news.
• Close Friends in Your Industry: These are your supporters who will be happy to help you get the ball rolling.

The goal of this first phase is simple: get your follower count off zero and build that initial social proof as quickly as possible. These early acceptances will also refund your credits quickly, giving you more to work with for Phase 2.

Phase 2: Segment and Conquer

Once you have a baseline of followers, it's time to get surgical with your invitations. Use the filtering features to create targeted lists of connections who would genuinely find your page's content valuable.

Example Segments to Consider:

• Prospective Clients: Filter by industry and job titles that match your ideal customer profile. If you run a SaaS company for HR professionals, filtering for "Human Resources" is a no-brainer.
• Industry Peers: Want to establish your company as a thought leader? Filter by your industry to invite peers who might be interested in your insights, analysis, and company updates.
• Local Community: If you are a brick-and-mortar business or a service provider focused on a specific geographic area, filter by location to connect with your local professional community.
• Alumni Network: Filter by the school you attended to tap into a network that often feels a strong sense of community and mutual support.

For each segment, ask yourself: "Would this person get real value from the content on our page?" If the answer is yes, send the invite.

Phase 3: Make it an Ongoing Habit

Your network is always growing, and your invite credits reset every month. Make checking your Company Page invites part of your regular LinkedIn routine. Once a month, take 10 minutes to go in and invite any new, relevant connections you've made. This turns a one-time growth hack into a sustainable system for audience building.

Best Practices & Common Questions

Even a simple feature can have its quirks. Here are answers to a few common questions and best practices to keep in mind.

Can I customize the invitation message?

Unfortunately, no. LinkedIn sends a standard notification that reads "[Your Name] invited you to follow [Company Name]". You cannot add a personal note. Because of this, it's a numbers game based on the relationship you already have. For truly high-value connections (like a dream client), consider sending a brief, personal direct message after sending the invite to add context.

What if I’m an admin on multiple pages?

Invite credits are allocated per page, per admin. This means if you are an admin on two different Company Pages, you will have a separate pool of 250 monthly credits for each one. This also means you can't "pool" credits from different pages.

Why isn’t the invite option showing up for me?

The most common reason is a lack of admin permissions. Double-check that you are a Super or Content Admin. The second reason could be a recent page restriction or a LinkedIn platform bug, which is rare but can happen.

Should I ask employees to invite their connections too?

Absolutely! This is one of the most powerful and underutilized growth strategies. Each admin gets their own pool of credits. Asking your team members to become Content Admins and invite their relevant contacts can multiply your reach overnight. Provide them with a simple set of guidelines on who to invite (e.g., "focus on clients, industry partners, and former colleagues") to keep the incoming followers hyper-relevant.

Don't Invite Them to an Empty Room: What to Do Next

Getting someone to click "Follow" is only the beginning. Now you have to give them a reason to stick around, engage, and care about what you have to say.

Before you send a single invitation, make sure your page is ready for guests.

• Your banner image and profile picture should be high-quality and on-brand.
• Your "About Us" section should be fully filled out, telling a compelling story about what your company does and for whom.
• You should have at least 5-7 recent, valuable posts already published on the page. No one wants to follow a page that looks abandoned.

Once the new followers start rolling in, your job is to deliver value consistently. Post helpful content, share company news, ask questions to spark conversation, and most importantly, respond to comments. When you nurture your new followers, you're not just building a number - you're building a community.

Final Thoughts

Inviting your connections to follow your Company Page is a simple yet powerful way to build foundational growth. By strategically using your monthly credits, targeting key segments of your network, and having valuable content waiting for them upon their arrival, you can quickly transform an empty page into a thriving professional hub.

Of course, getting followers is just the first step, keeping them engaged with a steady stream of great content is what builds a lasting brand on social media. Planning out a content calendar for LinkedIn, especially alongside other platforms like TikTok, X, and Instagram, can become a real headache. At Postbase, we built a simple, modern visual calendar that lets you see your entire multi-platform strategy in one clean view. It helps you manage the chaos of scheduling and analytics without fighting clunky, outdated software, so you can focus on creating the content that keeps your new followers coming back for more.