How to Add Employees on a LinkedIn Company Page

Adding your team members to your LinkedIn Company Page does more than just populate a list - it turns your page into a vibrant hub of credibility and reach. It connects your brand to real people, showcases your company culture, and amplifies your content organically. This guide will walk you through exactly how the process works (it's not what most people think!), what to do if you hit a snag, and how to get your entire team properly connected to your page.

Why Connecting Employees to Your LinkedIn Page is a Game-Changer

Before getting into the steps, it’s worth understanding why this is so important for your brand. It’s not just a vanity metric. When your employees are properly listed, your Company Page transforms from a simple digital brochure into a dynamic community.

• Builds Trust and Authenticity: Seeing the real people behind a brand name instantly makes your company more human and trustworthy. Prospects, customers, and potential hires can see the expertise you have on staff, which acts as powerful social proof.
• Amplifies Your Content Reach: Employee networks are often much larger and more engaged than a company’s follower base. When an employee shares a company post, it reaches a new, vetted audience. LinkedIn’s algorithm also favors content shared by individuals, giving it a natural boost.
• Showcases Your Company Culture: A page full of engaged, connected employees sends a strong signal about your company culture. It shows you have a team that is proud to be associated with the brand, which is incredibly appealing to top talent.
• Streamlines Recruiting: When potential candidates research your company, they look at two things: your Company Page and the profiles of people who work there. A seamless link between the two provides a complete picture, making your company a more attractive place to work.

The Big Misconception: How Employees Are Actually Added

Here’s the most misunderstood part of the entire process: As a Company Page Admin, you cannot directly add employees to your page. There is no "Add Employee" button in your admin settings. You can’t upload a list or send invitations from the page itself.

Instead, the connection happens on the employee’s end. An employee officially becomes associated with your Company Page only when they add or update their "Experience" section on their personal LinkedIn profile and select your official Company Page from the dropdown list.

This is an important distinction. The power is in your team's hands. Your role as an admin is to make this process as clear and easy as possible for them. Think of yourself as a guide rather than a doer.

Step-by-Step Instructions for Your Employees

The best way to get your team on board is to give them clear, simple instructions. Feel free to copy and paste the steps below into an internal email, Slack channel, or company handbook. The process takes less than two minutes for them to complete.

Guide: How to Connect Your Profile to Our Company Page

1. Log in to your personal LinkedIn profile.
2. Navigate to your profile page. You can do this by clicking the “Me” icon in the top right corner and then selecting “View Profile.”
3. Scroll down to the "Experience" section.
   • To add a new role, click the plus sign (+) at the top right of this section.
   • To edit your current role, click the pencil icon next to the relevant job position.
4. In the "Company" field, start typing our company's name.
5. CRITICAL STEP: Select our official Company Page from the dropdown menu that appears. You'll see our company logo next to the name. Please don't just type the name and move on, you must click the entry from the list to create the link. If you see multiple similar names, select the one with the correct, current logo.
6. Fill in your complete details. This includes your official job title, employment dates, location, and a brief description of your role.
7. Click "Save." That’s it! Your profile will now be officially linked to our Company Page. You’ll appear in the "People" tab on our page, and our company logo will appear next to your role in your Experience section.

The Page Admin’s Checklist: Empowering Your Team to Connect

While you can’t add employees yourself, you play an essential role in facilitating the process. A little preparation on your end prevents a lot of headaches and back-and-forth communication.

1. Optimize Your Company Page for Discoverability

Make it incredibly easy for employees to find the right page.

• Have a High-Quality Logo and Banner: A clear and current logo is the single most important visual cue for employees selecting the page from a list. An empty or outdated logo can cause confusion.
• Claim Your Custom URL: Make sure your page has a clean, vanity URL (e.g., linkedin.com/company/your-company-name). This helps distinguish it from unofficial or duplicate pages.
• Fill Out Your "About" Section: A well-written summary confirms to employees that they’ve landed in the right place.

2. Create an Internal "How-To" Document or Email

Don’t assume everyone knows how the linking process works. A proactive approach saves time. Put together a quick, friendly message that explains the why and the how.

Here’s a template you can adapt:

---

Hi Team,

To help us build our brand presence and showcase the incredible talent we have here, we encourage everyone to connect their LinkedIn profiles to our official Company Page.

This helps us in a few ways: it adds credibility to our brand, makes it easier for your network to find our content, and shows prospective hires what an amazing team we have.

The process just takes a minute:

1. Go to the "Experience" section on your LinkedIn profile.
2. Click the pencil icon to edit your current role with [Your Company Name].
3. In the "Company" field, start typing "[Your Company Name]" and make sure to select our name when it pops up in the dropdown menu (it has our logo next to it!).
4. Click "Save."

That's all it takes! If you run into any trouble, just let me know.

Thanks,

[Your Name]

---

3. Be the Go-To for Troubleshooting

Inevitably, someone will run into an issue. Position yourself as the helpful resource to solve common problems so people don't just give up.

Troubleshooting Common Problems and Their Solutions

Here are the three most frequent issues that pop up when adding employees and how to handle them.

Problem #1: "An employee linked their profile, but they aren't showing up on the page."

• The Fix: Patience and Verification. First, give it up to 24 hours. LinkedIn’s employee count doesn’t always update in real-time. If they still aren't appearing, ask the employee to send you a screenshot of their "Experience" section. Often, the issue is that they simply typed the company name without selecting the official page from the dropdown. A correctly linked profile will show your company logo next to the job title. Ask them to re-edit the section and ensure they click the correct entry from the list.

Problem #2: "Employees can't find our Company Page in the dropdown menu."

• The Fix: Share a Direct Link and Clean Up Duplicates. This usually happens when a company has a generic name or if old, unofficial duplicate pages exist. The easiest solution is to go to your Company Page, copy the URL from your browser's address bar, and send it directly to your employees. Instruct them that if they can't find the page by name, they can sometimes use the URL, but the most surefire method is to carefully look for the exact name and logo. While you're at it, search LinkedIn for duplicate pages of your company and, if you find any, report them to LinkedIn to get them removed and reduce confusion.

Problem #3: "A former employee is still listed. How do I remove them?"

• The Fix: Understand Your Limitations. As a page admin, you cannot remove former employees. This is because their "Experience" section is part of their personal profile, which they alone control. When a person leaves the company, it's their responsibility to update their profile and add an end date to their previous role. If a former employee hasn’t updated their profile, they will continue to be listed. In most cases, this isn't a major issue and resolves itself over time. If it becomes a sensitive problem (e.g., they are claiming to still work there publicly), your only recourse is to contact LinkedIn Help, but this is reserved for serious profile misrepresentation.

Final Thoughts

Getting your team properly linked to your LinkedIn Company Page is a collaborative effort. It’s a simple process driven by individual employees, but one that’s best guided by a clear and supportive admin. By making the instructions clear and your page easy to find, you can turn your "People" section into a powerful asset for branding, marketing, and recruitment.

Once your team is connected, keeping them engaged with great content is the secret to unlocking their networks. Your scheduling and content strategy become even more important. At Postbase, we built our platform specifically to remove the friction from planning, scheduling, and analyzing your social media content. We focused on creating a clean, visual calendar and rock-solid publishing reliability so you can focus on creating conversation-worthy posts that your employees will be proud to share, without fighting with your tools.