How to Access LinkedIn Business Manager

Getting your hands on LinkedIn’s Business Manager is the first step toward tidying up your company's presence on the platform. It’s the official command center for managing everything from company pages to ad accounts, all in one secure spot. This guide will walk you through exactly how to create your account, find your way back to it later, and start putting it to work for your brand.

What is LinkedIn Business Manager (And Why Should You Care)?

Before launching into the how-to, it’s helpful to understand what you’re actually setting up. Many people confuse their personal LinkedIn profile or Company Page with a Business Manager account. They are three very different things.

• Your Personal Profile is you - your professional identity, network, and posts.
• Your Company Page is your brand’s public-facing profile on LinkedIn where you share updates, job postings, and company culture.
• LinkedIn Business Manager is the private, behind-the-scenes dashboard that holds all your company’s assets (pages and ad accounts) together. You can add employees, agencies, or contractors to it without handing over full ownership of your Company Page or giving them your personal login details.

In short, it’s an organizational and security layer that sits on top of all your LinkedIn marketing activities. If you're a solopreneur managing one page, but if you’re working with a team, running ads, or collaborating with an agency, it’s essential. Here’s why:

• Centralized Management: See all of your Company Pages and Ad Accounts in a single dashboard. No more trying to remember which personal profile is an admin on which page.
• Secure Collaboration: Grant specific roles and permissions to teammates and partners. They get the access they need, and you retain full ownership and control. You can add or remove people in seconds, which is perfect for managing access for freelancers or when employees leave.
• Clear Ownership: The business, not an individual’s personal profile, owns the Company Page and Ad Account. This prevents lockout disasters if the person who created the page leaves the company.
• Streamlined Ad Campaigns: For advertisers, it makes matching audiences (like uploading a customer list) across campaigns much smoother and more secure.

Think of it like getting the master keys to your brand’s building on LinkedIn instead of just a key to a single office.

How to Create Your LinkedIn Business Manager Account

Ready to set it up? The creation process is straightforward if you have everything you need on hand. It should only take a few minutes. Just follow these steps.

Step 1: Go to the Official Business Manager Homepage

This is where many people get stuck first. You can’t find Business Manager from your regular LinkedIn feed or page admin view. You have to go to the source.

Navigate directly to: business.linkedin.com

Once you’re there, you'll see an option to "Create account." That's your starting point.

Step 2: Fill in Your Business Details

Next, a screen will pop up asking for some basic information. This is where you’ll formally create the Business Manager itself.

• Account Name: Name it after your business. If you’re an agency, you might name it after your agency to house your client assets. Be clear, as this is the name you’ll see on your dashboard.
• Your LinkedIn Profile URL: Business Manager needs to be tied to a personal profile, so it will ask you to confirm yours. LinkedIn should pull this in automatically.
• Business Email: Enter your work email address. LinkedIn will send a verification to this address.

After you fill this out, click "Create account." You’ll then be prompted to add your primary Company Pages and Ad Accounts. Don’t worry if you don’t have them all handy, you can always add more later.

Step 3: Connect Your First Assets (Company Page and Ad Account)

A Business Manager isn't very useful without things to manage. LinkedIn will prompt you to connect your primary Company Page and create or connect an Ad Account.

When selecting your Company Page, just start typing its name. A list of pages you have admin or editing access to will pop up. Select the main page you want this Business Manager to be centered around. You can then do the same for your Ad Account. If you don't have one yet, it will guide you through creating a new one.

You’ll get an email to verify your address. Click the link in that email to finalize the setup, and you're in! Welcome to your brand new, much more organized, LinkedIn world.

Can't Find It A Week Later? How to Access LinkedIn Business Manager Again

Creating your account is one thing. Finding your way back to it is another common hurdle. A Business Manager link isn't immediately obvious within the main LinkedIn interface, so knowing where to go is half the battle.

The Golden Link: Bookmark It

The simplest, most reliable way to get back to your Business Manager is to go to the same URL you used to create it: business.linkedin.com.

Seriously, bookmark that page right now. Since you've already created an account and are logged into LinkedIn, this link will take you directly to your Business Manager dashboard instead of the homepage. This one move will save you a ton of frustrated clicking around in the future. Once you land there, you’ll see a list of Business Manager accounts your profile is associated with. You can simply select the one you want to manage.

The Less Obvious Route (Through Campaign Manager)

If you're an advertiser, there's another path that sometimes works. You can access it through the advertising platform, Campaign Manager.

1. Log in to LinkedIn and go to your Campaign Manager dashboard.
2. Look at the top navigation bar. Next to your account name and icon, you might see an icon that looks like a grid or building blocks. Clicking this can sometimes reveal a dropdown to switch to your Business Manager.

However, this can change as LinkedIn updates its interface. The direct link at business.linkedin.com remains the surefire way to get there every time.

You're In! Now What? Key Actions to Take Next

Now that you've got access, it's time to put your newfound organizational super-powers to use. Your dashboard might look a bit empty at first, but you can quickly flesh it out by taking these three core actions.

1. Add Your People

The biggest strength of Business Manager is team collaboration. Instead of making people full-blown admins on your page, you can assign them specific roles within Business Manager, giving them the exact level of access they need.

1. In the left-hand navigation, click on People.
2. Click the blue Add People button.
3. Enter the work email addresses of the teammates you want to invite. You can invite multiple people at once.
4. Next, assign them a role. Admin gives them complete control over the Business Manager (use this sparingly!), while Employee is a more restricted initial role.
5. After inviting them, you can assign them specific permissions to the pages and ad accounts you’ve attached. For example, you can give a content creator "Content Admin" access to the Company Page without letting them touch your ad campaigns.

2. Connect More Assets

Your business probably has more than just one page or ad account. This is the place to bring them all together.

• Go to Company Pages in the left navigation and click Add Page. You can claim any page that your business owns but hasn't yet been added.
• Go to Ad Accounts and click Add Account. Here, you can claim existing accounts, request access to an account owned by someone else (like a client), or create a brand new one from scratch.

3. Work with Partners (Like Your Agency)

This is a game-changer for working with external partners like marketing agencies or freelance ad specialists. You no longer have to make them an "admin" on your page and hope for the best. Instead, you can have them give you their Business Manager ID and connect them as a partner.

1. In the left-hand navigation, click on Partners.
2. Click the Add Partner button.
3. You’ll need the partner’s Business Manager ID, which they can find in their Account Details section.
4. Once you add them, you can share access to specific assets (like a single Ad Account and its matched audiences) without them seeing anything else in your business. When the project is over, you can disconnect them with a single click. It's clean, secure, and professional.

Final Thoughts

Setting up and learning to access LinkedIn Business Manager is a foundational step for any company serious about securing its brand and scaling its efforts on the platform. It transforms management from a messy, person-by-person process into an organized system where your business retains central control over all its pages and ad accounts.

Once your business account structure is organized correctly, the next step is often streamlining the actual workflow of planning and publishing your content. When managing LinkedIn alongside other platforms like Instagram, TikTok, and X, keeping track of everything in different tabs becomes chaotic. That's why we built Postbase. We designed it for today's visual, video-heavy social world, with a simple visual calendar that lets you see your entire schedule at a glance and publish content - including short-form video - everywhere at once. It helps you tame the creative chaos so you can get back to what matters.