How to Add Products to a LinkedIn Company Page

Transforming your LinkedIn Company Page from a resume of your business into a dynamic storefront is easier than you think. By leveraging the built-in Products Tab, you can turn your page into a powerful lead-generation tool that showcases exactly what you offer. This guide will walk you through, step by step, how to add your products and services, optimize your listings for maximum impact, and attract high-quality leads directly on the platform.

First, Why Should You Bother with LinkedIn’s Products Tab?

Before jumping into the "how," let's quickly cover the "why." Your LinkedIn Company Page is often a top search result when someone looks up your brand. Without a clear showcase of your offerings, you’re leaving potential customers guessing. The Products Tab addresses this directly by turning your page into an interactive catalog that helps you:

• Generate Qualified Leads: Each product page can have its own custom call-to-action (CTA) button, like "Request a demo" or "Learn more," sending interested prospects directly to your landing page or contact form.
• Build Social Proof: Your current customers and connections can recommend and write reviews for your products right on the page. This is incredibly powerful - a recommendation from a peer is often more persuasive than any marketing copy.
• Centralize Your Offerings: It provides a clean, dedicated space to explain what you sell without cluttering your main feed. Think of it as your official, LinkedIn-native product brochure.
• Boost Visibility: Products are discoverable within LinkedIn's ecosystem, giving you another avenue for potential customers to find your solutions while exploring the platform.

The Step-by-Step Guide to Adding Products to Your LinkedIn Page

Ready to get started? To add a product, you must be a Super Admin or Content Admin of your LinkedIn Company Page. Assuming you have the correct permissions, follow these steps to bring your products to life.

Step 1: Navigate to Your Company Page and Find the Products Tab

First, log in to your LinkedIn account. From your main feed, find your Company Page. You can usually access it from the left-hand menu under "My pages" or by searching for it by name and clicking into it.

Once you’re on your company's page, look at the navigation menu just below the page's name and banner. You should see tabs like "Home," "About," "Posts," and hopefully, "Products." Click on the Products tab. If you don't see it, it may mean your company category isn't a supported B2B product or service, but for most tech, software, consulting, and professional services, you should have access.

Step 2: Add Your First Product

If this is your first time adding a product, you'll see a welcoming screen with an option to get started. Click the blue "Add product" button. If you already have some products listed, you’ll find this button in the top right corner of the Products section.

Step 3: Fill Out the Core Product Details

This is where you’ll enter all the essential information about your product or service. Be thoughtful here, as this content is what will either draw a user in or make them scroll away.

Product name

This seems simple, but it's important to be clear and direct. Use the official name of your product. If the name isn’t self-explanatory, you could consider adding a very short descriptor, like "ProjectFlow - Team Collaboration Software," but usually just the name is best.

Product description

You have 500 characters to make your case. Don't just list features. Instead, focus on the benefits. Who is this for? What problem does it solve? How does it make their life or work better? Start with a strong opening sentence that hooks the reader and clearly states the product's value proposition.

Your website for this product

This is your primary call-to-action URL. Do not just link to your homepage. Create a dedicated landing page that continues the conversation started on your LinkedIn Product Page. This page should be aligned with the description and lead them smoothly to the next step, whether that's signing up for a trial, booking a demo, or downloading a resource.

Product categories

You can choose up to three categories for your product. Be as specific as possible. This helps LinkedIn understand what your product is and show it to more relevant audiences. Spend a minute browsing the available categories to find the best fit.

Step 4: Craft Your Call-to-Action (CTA)

Under the website URL field, you'll see a dropdown menu for the CTA button. This is one of the most vital parts of your Product Page. LinkedIn offers several options:

• Download
• Request a demo
• Get started
• Contact us
• Learn more
• Sign up

Choose the CTA that best matches the intent of the landing page you linked. If you're sending them to a page to book a call, "Request a demo" is perfect. If it's a content download, use "Download." A vague CTA like "Learn more" is fine for a general features page, but a more action-oriented one almost always performs better.

Step 5: Add Compelling Visuals

Here’s your chance to visually merchandise your product. Don't skip this. LinkedIn allows you to add images and up to three videos. Your product won’t feel real or tangible without visuals.

Product Logo

Your product logo helps with branding and recognition. The ideal size is 500 x 500 pixels.

Videos

Video is king. Use this opportunity to showcase a short product demo (under 2 minutes is ideal), a customer testimonial, or an animation explaining how your service works. Simply paste in the YouTube or Vimeo URL. Don't embed a generic brand ad, show your product in action.

Screenshots or Images

Upload high-resolution screenshots of your software's user interface, images of your product, or graphics that communicate its benefits. Clear, well-lit visuals are non-negotiable.

Step 6: Submit for Review

Once you’ve filled out all the details and added your media, review everything one last time. Check for typos, broken links, and consistency. When you’re ready, click the "Submit" button.

Your product isn't live just yet. All new product submissions are reviewed by LinkedIn to make sure they meet their Product Page Policies. The review process can take up to two weeks, though it's often faster. You’ll be notified once your product has been approved and published.

Best Practices to Make Your LinkedIn Product Page Shine

Just listing your product isn't enough. To make it a truly effective marketing asset, follow these best practices.

1. Actively Solicit Recommendations

Social proof sells. Once your product page is live, don’t just wait for recommendations to appear. Proactively reach out to your happiest customers and ask if they’d be willing to share their experience. Send them a direct link to the product's page and make it easy for them to leave a review. You can highlight the most glowing recommendations, pinning them to the top of your product listing.

2. Write for Your Ideal Customer

Avoid industry jargon and internal acronyms. Write your product description from the perspective of your customer. Speak directly to their pain points and clearly articulate how your product solves them. Use language they use. If you’re targeting project managers, talk about "streamlining workflows" and "hitting deadlines," not just "API integrations" and "cloud architecture."

3. Keep Your Page Fresh and Updated

Treat your Product Page as a living document, not a set-it-and-forget-it task. Did your user interface get a refresh? Update your screenshots. Did you launch a major new feature? Mention it in the description. Have a new marquee customer to showcase? Add their logo (with permission, of course). An updated page signals that your company is active, innovative, and attentive.

4. Promote It! Let People Know It Exists

Once you've poured energy into creating a great Product Page, you need to drive traffic to it. Here are a few quick ways:

• Create a LinkedIn post announcing its launch.
• Encourage your employees to share it with their networks.
• Add a link to your email signatures.
• Feature it in relevant organic posts about your product. For example, if you post a video tip on how to use a specific feature, link to your full Product Page in the comments.

Final Thoughts

Adding products to your LinkedIn Company Page transforms it from a passive profile into an active lead-generation hub. By carefully crafting your descriptions, using high-quality visuals, and leaning on social proof, you can create a powerful resource that attracts, educates, and converts potential customers right on the platform where they’re already learning and connecting.

Once your Product Pages are live, the focus shifts to consistently driving targeted traffic and building a community around your brand. To do that without losing your mind, you need a smart way to manage your content. At Postbase, we built our platform to make scheduling your content, especially video demos and tutorials for your products, across all your social channels feel effortless. With our visual calendar and reliable publishing, you can plan promotions weeks in advance and trust that your posts will go live on time, every time, driving that valuable traffic right where you want it to go.