How to Create a LinkedIn Company Page Step by Step

Creating a LinkedIn Company Page is one of the most effective free marketing moves a business can make. It's your digital storefront on the world's largest professional network, serving as a hub for your brand, your people, and your expertise. This step-by-step guide will walk you through the entire process, from that initial click to a fully optimized page ready to attract followers, staff, and customers.

Why Does a LinkedIn Company Page Matter?

Before getting into the how, let's quickly cover the why. A dedicated Company Page transforms your presence from a loose collection of employees into a unified, official brand. It's a foundational requirement for building a professional brand online.

• Boost Discoverability and Credibility: A complete page helps you show up in search results on both LinkedIn and Google. It provides an official space to tell your company's story, share your mission, and prove you're a legitimate, active business.
• Generate Leads: LinkedIn is a goldmine for B2B leads. Your page can direct visitors to your website, feature lead generation forms, and highlight the solutions you provide to a professional audience looking for answers.
• Attract and Recruit Top Talent: Potential hires will definitely check out your LinkedIn page. It's your chance to showcase your company culture, share employee stories, and post job openings directly to a network of a billion professionals. Employees can also link to the page, standardizing how their role appears on their personal profile.

The Pre-Launch Checklist: What You'll Need

To make the setup process smooth and quick, gather these essential items before you begin. Having them ready will turn this into a 15-minute task.

• A Personal LinkedIn Profile: You can't create a Company Page without one. Your personal profile must be at least 7 days old, have a "Sufficient" or "All-Star" profile strength, and have several connections. This is a basic anti-spam measure by LinkedIn.
• A Verified Email Address: You'll need to have a verified email address (linked to your personal profile) at the company's domain (e.g., you@yourcompany.com). LinkedIn uses this to confirm you have the authority to create the page.
• High-Resolution Company Logo: This is a must. A square logo, usually around 300 x 300 pixels in JPG or PNG format, works best.
• Cover Image: This banner is your page's headline visual. Aim for dimensions of 1128 x 191 pixels. We'll cover what makes a good one later on.
• Company Tagline: Your one-liner. A crisp, 120-character description of what your company does.
• "About Us" Description: Have a 2-3 paragraph overview of your company ready to go. You can always refine this, but starting with well-written copy is a big advantage.

How to Create a LinkedIn Company Page: The Step-by-Step Guide

Once you've got your pre-launch items ready, the creation process is simple. Log into your personal LinkedIn account and follow these steps.

Step 1: Find the "Create a Company Page" Option

Navigate to the top right corner of your LinkedIn homepage. Click the "For Business" or "Work" icon (it looks like a grid of nine squares). In the dropdown menu that appears, scroll to the bottom and select "Create a Company Page +".

Step 2: Choose Your Page Type

LinkedIn will present you with a few options based on your organization type. For most businesses, the choice will be straightforward:

• Company: Designed for small, medium, and large businesses. This is the one you probably want.
• Showcase Page: These are sub-pages that exist under a main Company Page. They are useful for highlighting specific brands, business units, or initiatives. You need an existing Company Page to create one.
• Educational Institution: For schools, colleges, and universities only.

Click on "Company" to proceed.

Step 3: Fill Out Your Page Identity Details

You're now on the main setup page. LinkedIn will ask for the basics. Fill in each field carefully, as this is your page's identity.

• Name: Your official company name. Keep it clean and avoid adding legal suffixes like "LLC" or "Inc." unless that's how you're universally known.
• LinkedIn public URL: This is an important one. Customize this to be your simple company name (e.g., linkedin.com/company/yourcompany). A clean URL looks professional and is easier for people to find and remember. LinkedIn will let you know if the name is already taken.
• Website: Add the URL for your company website. Make sure it starts with `https://`.
• Industry: Choose the best fit from the dropdown menu. This helps LinkedIn categorize your page and show it to relevant users.
• Company size: Select the right employee count range.
• Company type: Choose from options like Public, Self-Employed, Non-Profit, Privately Held, etc.

Step 4: Add Your Profile Details (Logo and Tagline)

This is where your page starts to look like your own.

• Logo: Click to upload the company logo file you prepared earlier. This is your profile picture and will show up everywhere your page appears.
• Tagline: Add your 120-character company tagline. This shows up right under your company name at the top of your page. Make it clear and compelling. For example, instead of "Software Solutions," try "Building Intuitive Collaboration Tools for Remote Teams."

Step 5: Verify and Create

Lastly, you'll need to check the verification box at the bottom, confirming you are an authorized representative of the company. Once you've done that, click the "Create page" button. Congratulations, your page is now live!

From Created to Optimized: Unlocking Your Page's Full Potential

Creating the page is just the beginning. An empty or incomplete page won't do you any good. Now it's time to fill it out and optimize it to make a great first impression. LinkedIn provides a helpful checklist-style completion meter - use it as your guide.

1. Write a Keyword-Rich "About Us" Section

This is your company's story. In the Overview section, write a detailed and engaging description. Don't just talk about what you do, talk about why you do it and who you do it for. Naturally include keywords that describe your services, products, and industry. Think about what terms a potential customer or employee might search for to find a company like yours.

2. Customize Your Call-to-Action Button

Under your page title, you can add a custom call-to-action (CTA) button. By default, it may say "Follow," but you can change it to other options like "Visit website," "Contact us," "Learn more," or "Register." Choose the one that best aligns with your main business goal. Most businesses get the most value from "Visit website."

3. Upload a Strategic Cover Image

Your cover image is prime real estate. Don't waste it with a generic stock photo. Use it to bring your brand to life. Great cover images can:

• Showcase your products or services in action.
• Feature a photo of your team to humanize your brand.
• Display your company's mission statement or value proposition.
• Highlight a recent award, accomplishment, or upcoming event.

4. Pin a Key Post to the Top of Your Feed

Once you've published your first post (which could simply be a "welcome to our new page!"), you can pin it to the top of your feed. This is the first thing visitors will see when they scroll down. Use it to feature an important announcement, a pillar piece of content like a detailed guide or case study, or a video that explains what your company is all about.

5. Invite Your Connections to Follow

An empty room echoes. You need to get your first followers to build momentum. LinkedIn gives page admins a monthly credit allocation (usually 100-250 credits) to invite their personal connections to follow the page. Start by inviting colleagues, partners, clients, and friends you think would be genuinely interested. A page with a few hundred followers instantly looks more credible than a page with only three.

Best Practices for Consistent Growth

Your page is built. Now, how do you make it grow? A LinkedIn strategy isn't about magical tricks, it's about disciplined consistency.

Post valuable content on a regular schedule

Aim to post 3-5 times per week. The algorithm favors consistency. Your content should offer value, not just sell. Share industry insights, educate your audience, celebrate team achievements, and give a behind-the-scenes look at your culture. A good rule of thumb is the 80/20 rule: 80% helpful, informative content and 20% promotional content.

Engage back

Social media is a two-way street. When people leave comments, respond to them. Thank them for their input and answer their questions. A page that interacts with its audience fosters a sense of community.

Encourage employee advocacy

Your employees are your greatest brand advocates. Encourage them to actively engage with your company's posts by liking, commenting on, and sharing them. A share from a personal profile often has a much greater organic reach than a post from the company page itself.

Use hashtags effectively

Add 3-5 relevant hashtags to each post to increase its discoverability beyond your followers. Use a mix of broader industry tags (e.g., `#DigitalMarketing`), niche tags (`#B2BContentStrategy`), and a unique brand tag (`#YourCompanyNameCulture`). Look at what your competitors and industry leaders are using for inspiration.

Final Thoughts

Setting up and optimizing your LinkedIn Company Page is a foundational step in building your brand's professional online presence. With a complete profile, you unlock powerful opportunities for lead generation, recruitment, and establishing industry authority, all starting with the simple steps above.

Of course, a page is only as good as the content strategy behind it. At Postbase, we understand that managing content consistently across multiple platforms can feel like a full-time job. That's why we built our platform to make it simple. With our drag-and-drop planning calendar and seamless scheduling for all major platforms, you can transform your LinkedIn strategy from an idea into a consistent, daily reality. We help you stay organized and focus on what really matters: creating great content that connects with your audience.

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