How to Schedule LinkedIn Company Page Posts

Scheduling your LinkedIn Company Page posts is one of the most effective ways to build a professional, consistent presence without being tied to your screen all day. It transforms your content strategy from a frantic, day-to-day task into a planned, manageable system. This guide walks you through the exact steps for scheduling posts directly on LinkedIn and shares the best practices you need to turn those scheduled posts into real engagement and brand growth.

Why Bother Scheduling LinkedIn Posts?

If you're still posting manually whenever you have a free moment, you're likely leaving engagement and reach on the table. Planning your content in advance isn't just about convenience, it's about strategy. Here’s why dedicating time to scheduling is a game-changer for your brand.

Maintain Consistent Visibility

Consistency is the secret ingredient to winning on almost any social platform, and LinkedIn is no exception. When your audience sees you show up regularly with valuable content, you build trust and stay top-of-mind. Scheduling removes the "I forgot to post today" problem and ensures your page remains active and relevant, even on your busiest days.

Save Massive Amounts of Time

This is the most immediate and tangible benefit. Instead of scrambling to find something to post every day, you can dedicate a single block of time - say, an hour or two on a Monday morning - to plan, create, and schedule your entire week's worth of content. This batching process is incredibly efficient and frees up your mental energy to focus on other strategic tasks, like community engagement or analyzing your performance.

Post at Optimal Times for Maximum Reach

Your target audience isn't scrolling through LinkedIn 24/7. They have specific times when they are most active - usually during business hours, with peaks in the morning, around lunchtime, and toward the end of the workday. Scheduling allows you to publish your content precisely during these peak windows to maximize its initial reach and engagement, regardless of your personal schedule or time zone.

Improve Content Quality and Strategy

Rushing to post content last-minute often leads to typos, off-brand messaging, or forgotten hashtags. By scheduling your posts, you give yourself the time to thoughtfully craft your captions, create high-quality visuals, and align each post with your broader marketing goals. It allows you to step back and see your content calendar from a bird's-eye view, ensuring a healthy mix of topics and formats that serve your audience well.

How to Schedule Posts Directly from Your LinkedIn Company Page

LinkedIn offers a simple, native scheduling feature right on your Company Page. It’s perfect for getting started and doesn't require any third-party tools. The feature is straightforward but slightly hidden if you don't know where to look.

Here’s the step-by-step breakdown:

Step 1: Navigate to Your Company Page and Start a Post

Log in to LinkedIn and go to your Company Page. You need to be a page admin to post and schedule content. Click the "Start a post" button at the top of the feed, just as you would for an immediate post.

Step 2: Create Your Content

Write your caption in the text box. Add all the necessary elements for a great LinkedIn post:

• A Strong Hook: The first one or two lines need to grab attention and stop the scroll.
• Valuable Media: Add an image, a video file, or a PDF document to create a shareable carousel. Visuals dramatically increase engagement.
• Mention Relevant People/Pages: Use the "@" symbol to tag other companies or individuals if it makes sense.
• Relevant Hashtags: Include 3-5 relevant hashtags to increase the discoverability of your post. Don't overdo it.

Step 3: Locate the Schedule Icon

Once your post is crafted, look at the bottom right corner of the post creation box, right next to the "Post" button. You should see a small clock icon. This is the schedule button. Click on it.

Note: If you are sharing someone else's post, you will not see the scheduling option. The native scheduler only works for original content you create.

Step 4: Choose Your Date and Time

A calendar pop-up will appear. Select the date and time you want your post to go live. LinkedIn automatically suggests a few upcoming time slots, but you can choose any custom time you want. Make sure the time zone displayed is correct. Once you’ve set your preferred schedule, click "Next."

Step 5: Confirm and Schedule

After clicking "Next," the clock icon will be highlighted in blue, and the "Post" button will have changed to a "Schedule" button. Double-check that your content and schedule settings are correct, then click "Schedule." That's it! Your post is now queued up to publish automatically.

Viewing and Managing Your Scheduled Posts

What if you want to see what's in your queue or need to make a change? Go to your Company Page, and in your admin view, you'll see a link for "Scheduled posts" on the left-hand navigation panel or near the top of your feed. Clicking this will show you all your upcoming posts. From here, you can choose to:

• Post it now: Publish the post immediately.
• Reschedule it: Change the date or time.
• Delete it: Remove the post from your queue entirely.

When a Third-Party Tool Makes More Sense

LinkedIn’s native scheduler is excellent for basic needs, but it has some limitations. You can only schedule posts for one page at a time, you can't see your content in a visual calendar, and its features are limited to, well, just scheduling. As your strategy grows, or if you manage more than just LinkedIn, a dedicated social media management tool becomes much more practical.

Using a third-party tool is a better option when you need to:

• Manage Multiple Platforms at Once: See and schedule content for LinkedIn, Instagram, TikTok, Facebook, and more from a single dashboard.
• Visualize Your Entire Content Strategy: A visual content calendar gives you a complete overview of what's publishing where and when, making it easy to spot gaps or plan integrated campaigns.
• Collaborate with team members: Work with colleagues on drafting, approving, and scheduling content in a shared workspace.
• Access Deeper Analytics: Get more comprehensive performance data and exportable reports that go beyond what a single platform offers.
• Handle high-volume posting: Streamline your workflow for managing multiple client accounts or brand profiles without logging in and out constantly.

Many social media managers eventually outgrow native schedulers because they need a more robust, centralized command center for all their social media efforts.

Beyond the Button: Best Practices for Effective LinkedIn Scheduling

Knowing how to schedule is just the first step. Knowing what and when to schedule is what drives results. Here are some pro tips to make your scheduled content work harder for you.

1. Find Your Unique Best Time to Post

While generic advice suggests posting mid-week during business hours, your specific audience might behave differently. Check your Company Page's analytics. Under the "Analytics" tab, select "Followers" to see data on their demographics and locations. LinkedIn doesn't give specific daily activity data, so the best approach is to experiment. Schedule posts at different times of the day (e.g., 9 AM, 12 PM, 4 PM) a few times a week and track the performance. After a few weeks, patterns will emerge.

2. Mix Up Your Content Formats

A stale feed is an ignored feed. Keep your audience engaged by scheduling a variety of content types. Create a rotation that includes:

• Text & Image/Graphic Posts: Great for sharing tips, posing questions, or making announcements. Use well-designed brand graphics to stop the scroll.
• Document Posts (Carousels): Upload a PDF and LinkedIn will turn it into a clickable carousel. These are fantastic for storytelling, breaking down complex topics, or showcasing slides.
• Native Video: Upload videos directly to LinkedIn rather than sharing a YouTube link. The algorithm favors native content, and it autoplaying in the feed grabs attention. Think short tips, behind-the-scenes looks, or executive insights.
• Polls: A simple way to generate quick engagement and gather feedback from your audience.

3. "Set It" and Don't "Forget It"

Scheduling content frees you from the task of manually posting, but it does not absolve you of the need to engage. The most successful scheduled posts are the ones where the creator or page manager is present in the comments right after it goes live. Schedule 15-20 minutes in your calendar immediately following a post's publish time to reply to comments, answer questions, and thank people for their input. This human interaction signals to the algorithm that your post is valuable, boosting its reach.

4. Plan Around Themes and Campaigns

Use your scheduling calendar to tell a bigger story. Maybe one week you focus on customer success stories, and the next you highlight your company culture to attract new talent. Planning around content pillars or monthly themes makes your content feel more cohesive and intentional. It also makes the content creation process easier, as you are not starting from a blank slate every time.

Final Thoughts

Scheduling LinkedIn Company Page posts is a foundational skill for any modern marketer or business owner. By moving from a reactive to a proactive content strategy, you can save significant time, improve your content's quality, and consistently show up for your professional audience in a meaningful way.

At Postbase, we built our platform to solve the frustrations of outdated, unreliable social media tools. We focused on a clean, visual calendar that lets you see your entire strategy at a glance, and rock-solid scheduling designed for today’s content - including the short-form video that legacy tools struggle with. If you're tired of posts that fail to publish or juggling multiple platforms in separate tabs, we created a simpler, more reliable way to plan and publish your content.