How to Create a Company Facebook Account

Creating a Facebook Page for your company is the first step toward connecting with billions of potential customers where they spend their time. This guide breaks down exactly how to set up your business Page from start to finish, filling out every important detail to create a professional presence. We'll cover everything from the initial setup to the small optimizations that make a big difference.

First Things First: Why You Need a Page, Not a Profile

Before we begin, it's important to understand the difference between a personal Facebook Profile and a business Facebook Page. A Profile is for individual, non-commercial use - it’s where you add friends and share personal updates. A business Page, on the other hand, is built for organizations, brands, and public figures. Using a personal Profile for your business violates Facebook’s terms of service and, more importantly, cheats you out of essential marketing tools.

A Company Page gives you access to:

• Facebook Insights: Powerful analytics that show you who your audience is, where they're from, and how they interact with your content. You can't improve what you don't measure.
• Advertising Tools: You can only run targeted ad campaigns and boost posts from a business Page, allowing you to reach precise customer segments.
• Professional Features: Add business hours, a location, a call-to-action button (like "Shop Now" or "Book Appointment"), and link to your website.
• Multiple Managers: Grant access to team members or marketing agencies to help manage your Page without giving them your personal login details.

In short, a Page is your professional storefront on Facebook. A Profile is your personal account. Always use a Page for your business.

How to Create a Company Facebook Account: A Step-by-Step Guide

Creating a Page is a straightforward process. You'll need to be logged into your personal Facebook profile to get started, as your personal account will act as the administrator for the new Page.

Step 1: Go to the Page Creation Hub

Once you’re logged into your personal Facebook account, the easiest way to start is to navigate directly to the Page creation screen. You can do this in two ways:

1. Click the menu icon (nine dots in a square) in the top-right corner of your screen, then select Page under the "Create" heading.
2. Alternatively, just go to this URL: facebook.com/pages/create.

This will take you to a simple interface where you begin building your Page.

Step 2: Fill in Your Basic Business Information

You’ll see a form on the left side of your screen with a real-time preview of your Page on the right. You need to fill in three main fields to get started:

• Page name: This should be your official business name. Keep it consistent with your name on your website and other social media platforms to make it easy for customers to find you. For example, if your shop is called "Oakwood Candle Co.," use that.
• Category: Start typing what your business does, and Facebook will suggest categories. You can choose up to three. This is important because it helps Facebook understand your business and show it to relevant audiences. Examples include "Coffee Shop," "Marketing Agency," or "Clothing Store."
• Description (Bio): Write a short, engaging description of what your business offers. You have 255 characters, so get straight to the point. Clearly explain what you do, who you serve, and what makes you unique. Think of this as your elevator pitch.

Once you've filled this in, click the "Create Page" button at the bottom.

Step 3: Add Your Brand’s Visuals

After your Page is created, Facebook will prompt you to add a profile picture and a cover photo. These are the most important visual elements of your Page. A Page without these looks unfinished and untrustworthy.

Profile Picture

Your profile picture is the small, square image that appears next to all your posts and comments. For most businesses, this should be your logo.

• Recommended Size: Upload an image that is at least 176 x 176 pixels.
• Best Practice: Use a simple, high-resolution version of your logo that is easily recognizable even at a small size. A clean logo mark often works better than a logo with a lot of text.

Cover Photo

Your cover photo is the large banner image at the top of your Page. It’s a great opportunity to showcase your brand’s personality, products, or team.

• Recommended Size: 851 x 315 pixels for desktops. Remember that it will be cropped on mobile devices, so keep critical information centered.
• Creative Ideas: Use an image of your bestselling products, your physical storefront, your team working behind the scenes, or a branded graphic highlighting a current promotion or brand slogan. Canva is a great tool for creating a perfectly sized cover photo.

Once your photos are uploaded, click "Save" to move on.

Step 4: Complete Your Page Details

A half-finished Page doesn't build confidence. After the initial setup, you'll be prompted to complete several other actions to really flesh out your Page. This is where you provide customers with all the information they need to find, contact, and buy from you.

Add Your Contact Information

• Website: Link directly to your website. This is one of the most important pieces of information.
• Phone Number: Add your business phone number.
• Email: Add your business contact email.
• Location: If you have a physical location, add your full address. This will generate a map on your Page. If you are an online-only or service-area business, you have options to state that as well.
• Business Hours: Specify your opening hours for each day of the week.

Add a Call-to-Action (CTA) Button

Beneath your cover photo is a prominent blue button. By default, it might say "Send Message," but you can customize it to drive a specific action. Click "Edit action button" and choose the one that best suits your goals:

• Book Now: Great for service-based businesses like salons or consultants.
• Shop Now: Perfect for e-commerce stores, linking directly to your online shop.
• Call Now: Drives phone calls directly from your Page (best for mobile users).
• Contact Us: Links to a contact form on your website.
• Visit Website: A general-purpose button to drive traffic to your site.

Choosing the right CTA can directly impact your leads and sales.

Step 5: Publish Your First Post and Invite Followers

Your Page is now set up! But it won't do much good sitting empty. It’s time to add your first piece of content and start building your audience.

Create a Welcome Post

Before you invite anyone to like your page, publish your first post. This makes your page feel active and gives new visitors something to see. Your first post could be:

• A brief introduction to your brand and its mission.
• A welcome message with a behind-the-scenes photo of your team.
• An announcement for an exclusive offer for your first Facebook followers.

Invite Your Friends to Like the Page

Now, start building your initial audience by inviting friends from your personal profile who you think would be genuinely interested in your business. This helps you get your first handful of likes, which adds social proof and gets the ball rolling. But don't go overboard, prioritize quality connections over quantity.

Taking Your New Page to the Next Level

Your Page is now functional, but a few more professional touches can help you stand out and make management easier.

Create a Custom Username / Vanity URL

When you first create a Page, it has a clunky URL like facebook.com/pages/Your-Brand/123456789. This is hard to remember and looks unprofessional. You can create a custom username so your URL becomes clean and memorable, like facebook.com/YourBusinessName.

To set it up:

1. Go to your Page's Settings.
2. Under "General Page Settings," you'll see a field for Username.
3. Enter your desired username. It should ideally be your business name. Facebook will tell you if it’s available.

This simple change makes your Page much easier to share on business cards, emails, and other marketing materials.

Pin a Key Post to the Top of Your Page

If you have an important announcement, a current promotion, or a particularly great piece of content you want new visitors to see first, you can pin it to the top of your Page feed. To do this, find the post, click the three dots in the top-right corner of the post, and select "Pin to top of page." It will stay there until you unpin it.

Set up Page Roles

If you have employees or a social media manager who will help manage the Page, you can grant them access without sharing your personal password. Go to Page Settings > Page Roles. Here, you can assign different roles to people:

• Admin: Has full control, including adding other admins and changing settings.
• Editor: Can do everything an admin can except manage Page roles. Great for your content manager.
• Moderator: Can respond to comments and messages but can't create posts. Ideal for community managers.
• Advertiser: Can only create ads and view insights.

Final Thoughts

Creating a company Facebook Page is more than just another task on your marketing checklist, it's about opening a digital door for your customers to connect with you. By following these steps and filling out every detail, you establish a professional, credible hub where you can build a community, drive sales, and grow your brand.

Once your page is live, the focus shifts to creating and scheduling a steady stream of engaging content. That's where things can get overwhelming, especially when you're also managing Instagram, TikTok, and other platforms. To stay consistent, we built our visual calendar in Postbase to help you plan everything at a glance. We designed it to be the simple, uncluttered tool that helps you see your whole strategy, saving you from chaotic spreadsheets so you can get back to creating.