How to Add a "Book Now" Button on Facebook

Turning passive Facebook scrollers into active customers is easier than you think. By adding a Book Now button directly to your Facebook Page, you create a direct path for followers to schedule appointments, consultations, or reservations the moment they're most interested. This guide will walk you through the simple setup process and share a few strategies for getting more people to click that all-important button.

Why Is a "Book Now" Button So Valuable?

In the world of social media marketing, every extra click or step is a chance for a potential customer to lose interest. The "Book Now" button is all about removing friction. It sits right at the top of your page, a highly visible, instantly recognizable call to action (CTA). It's more than just a link - it’s an invitation.

Think about the immediate benefits for your business:

• It Captures Intent: When someone visits your Facebook page, they're already curious about what you offer. A "Book Now" button gives them a way to act on that interest immediately, striking while the iron is hot. No need for them to search for your website, find your contact page, and then look for your scheduling link.
• It Automates Your Lead Flow: Instead of manually handling appointment requests through Messenger or comments, bookings happen automatically through your chosen system. This saves you time, cuts down on back-and-forth communication, and lets you focus on serving your clients.
• It Adds Professionalism: A clean, clear call to action makes your business look organized and serious. It shows visitors that you have an established process for taking on new clients and that you value their time.

For service businesses - from hair salons and fitness trainers to consultants and photographers - this single button can transform your Facebook Page from a simple content hub into a powerful client acquisition machine.

Before You Start: A Quick Checklist

Getting your "Book Now" button live is straightforward, but you'll need three things ready to go:

1. A Facebook Business Page: CTA buttons are only available for Business Pages, not personal profiles. If you’ve been running your business from a personal account, now is the perfect time to create an official Page.
2. Admin or Editor Access: You must have administrative or editor permissions for the Page to make these changes. If you’re working with a social media manager, make sure they have the right level of access.
3. A Booking Link: You need a destination for the button to send people to. This can be a page on your website or a direct link from an online scheduling tool like Calendly, Acuity Scheduling, SimplePractice, or an industry-specific platform.

Got those ready? Let's get that button set up.

Step-by-Step Guide: How to Add the "Book Now" Button

Facebook makes this process simple and you can have it live in just a few minutes. Here’s exactly how to do it from your desktop.

Step 1: Go to Your Facebook Business Page

Log in to Facebook and navigate to the Business Page where you want to add the button. Make sure you are viewing the page as an administrator.

Step 2: Find the Call-to-Action Button

Look at the top of your page, right below your cover photo. You'll see an existing call-to-action button. It might say "Send Message," "Learn More," or something similar depending on your current setup. It will have a little pencil icon next to it.

Step 3: Click "Edit Button"

Click on that button with the pencil icon. A dropdown menu or popup window will appear, giving you options to edit, test, or delete the button. Choose "Edit button" to proceed.

Step 4: Select "Book Now"

You'll now see a list of potential CTA buttons. Scroll through the options and select "Book Now." This tells Facebook what kind of action you want users to take.

Step 5: Link Your Booking System

This is the most important step. After selecting "Book Now," Facebook will ask you where you want to send people who click it. You have two main options:

• Option A: Connect Another Tool. Facebook has direct integrations with several popular appointment and booking partners (like Calendly or Fresha). If you use one of these, you can connect your account directly for a more seamless experience right inside of Facebook. Simply select your provider from the list and follow the prompts to log in and authorize the connection.
• Option B: Link to Your Website. If you use a tool that isn't on Facebook's list or have a self-hosted booking calendar on your own website, choose this option. A field will appear labeled "Website Link." Simply copy and paste the direct URL to your booking page here.

After you’ve added your link or connected your tool, click "Save."

Step 6: Test Your New Button

Your "Book Now" button should now be live! But don't walk away yet. It's time to test it. Hover over your new button and a small menu will appear. Click "Test button" to make sure it directs you to the correct booking page and that everything is working as expected. This simple check can prevent lost leads from a broken or incorrect link.

Choosing Your Booking System: A Few Pointers

The system you link to is just as important as the button itself. An awkward or confusing booking process can cause potential clients to give up halfway through.

Option 1: Using an Integrated Facebook Partner

Tools like Calendly, Acuity Scheduling, Setmore, or salon-specific software like Fresha often have official integrations with Facebook.

The main advantage is the smooth user experience. When a user clicks "Book Now," they may be able to see your available time slots and complete the booking without ever leaving the Facebook app. This unified experience is excellent for conversion rates since it requires fewer clicks and keeps the user in a familiar environment.

Option 2: Linking Directly to a Website or Landing Page

This is the most flexible option. You can link to any destination you want. It's perfect if:

• You have a booking calendar built into your website.
• You use a scheduling tool that doesn't have a direct Facebook integration.
• You want to send users to a specific landing page with more information before they book.

The key here is to make sure your booking page is mobile-friendly. The vast majority of Facebook users are on mobile, so if your page is difficult to navigate on a small screen, you'll lose bookings fast.

Beyond the Button: How to Actively Drive More Bookings

Adding the button is just the first step. To really make it work for you, you need to draw attention to it. Here are four ways to encourage your followers to start using it.

1. Create Posts Announcing Your Button

Don’t assume people will notice the change. Create a simple graphic or a short video post that announces your new, easy booking option. Something like:

“Booking your next haircut is now easier than ever! Just click the ‘Book Now’ button at the top of our page to see all available appointments. ➡ Give it a try!”

By explicitly telling people how it works, you remove any hesitation and encourage them to check it out.

2. Promote Your Services with a Booking CTA

Weave a call to action into your regular content. When you share a great client testimonial, show off a finished project, or explain the benefits of one of your services, end your caption with a prompt. For example:

“Love this stunning balayage we created today! Ready for your own transformation? Hit the ‘Book Now’ button on our profile to schedule your consultation.”

3. Pin a Post to the Top of Your Page

Write an introductory post that explains who you are, what you offer, and how people can work with you. In that post, include a clear instruction to click the "Book Now" button on your profile. Then, pin that post to the top of your Page's feed. This ensures it's the first thing new visitors see when they check out your content, giving them a clear next step.

4. Run Targeted Facebook Ads

The ultimate way to get your "Book Now" button in front of the right people is with Facebook Ads. You can create a campaign with the objective of driving traffic or conversions and use the "Book Now" CTA on the ad itself. Target users based on location, interests, and demographics to reach your ideal clients and send them directly to your booking calendar.

Final Thoughts

That little blue button at the top of your Facebook Page is a simple but powerful bridge between passive interest and paid work. By making it easy for people to take the next step, you remove one of the biggest barriers to conversion and create a pipeline of scheduled appointments that works for you 24/7.

Once you’ve set up your button, your focus shifts to creating consistently great content that gives people a reason to click it. We actually built Postbase to make that part easier. Our visual calendar lets you plan, schedule, and see all your posts across all your platforms in one clean view, so you can stop juggling apps and focus on creating content that builds your brand and fills your calendar.