How to Add People to Control a Facebook Page

Giving someone else the keys to your Facebook Page can feel a bit nerve-wracking, but it's an essential step for scaling your business and collaborating effectively. Whether you're hiring a social media manager, partnering with an ad agency, or bringing on a team member to handle comments, you need a safe and secure way to grant access without giving away your personal login details. This guide will walk you through exactly how to add people to control your Facebook Page, from understanding the different roles to following step-by-step instructions and best practices for team management.

Understanding Facebook Page Roles: What Can Each Person Do?

Before you add anyone, it's important to understand the hierarchy of permissions. Granting the wrong level of access can create unnecessary security risks, while not granting enough can prevent your team from doing their jobs. Facebook has updated its system to differentiate between "Facebook access" and "Task access" as part of its New Pages Experience. Think of it this way:

• Facebook Access: This is for trusted individuals (like a social media manager) who need to act as the Page directly on Facebook. They can switch into the Page profile to post, comment, and engage.
• Task Access: This is for specialists who manage the page behind the scenes through tools like Meta Business Suite or Creator Studio. They don't switch into the Page profile on Facebook itself but can perform specific jobs like creating ads, handling messages, or viewing insights.

Here’s a breakdown of the specific permission levels and what they mean in practice.

Admin (Full Control): The Master Key

This is the highest level of access and should be handed out with extreme caution. Someone with full control, a.k.a. an Admin, holds all the power.

What they can do:

• Everything. They can publish and manage content, send messages, respond to comments, create ads, and view all performance analytics.
• Crucially, they can also manage Page settings, permissions, and roles - including adding or removing other admins - and even permanently delete the Page.

When to use it:

Only give full control to co-owners of your business or a fully trusted, high-level partner who is responsible for the overall strategy and administration of your social media presence. In most cases, other roles are a better fit. As a rule, if you hesitate even for a second, don't grant Admin access.

Editor (Content, Ads, Community & Insights): The Social Media Manager Role

Within the new permissions structure, this is now a customizable role where you assign key tasks. In the old system, this was a clear "Editor" role. Today, it translates to giving someone Facebook Access and turning on the toggles for "Content," "Messages," "Community Activity," "Ads," and "Insights."

What they can do:

• Create, manage, and delete posts, Stories, and other content as the Page.
• Respond to comments and direct messages.
• Create, manage, and delete ads.
• View all analytic data from Facebook Page Insights.
• View and manage your linked Instagram account.

When to use it:

This is the perfect role for your day-to-day social media manager, a content creator, or a marketing team member. It gives them all the tools they need to execute your content strategy and manage the community without giving them the ability to change Page settings or roles.

Moderator (Task Access: Community Management): The Engagement Specialist

If you have someone focused purely on customer service or community building, you can provide "Task Access" with a focus on community management.

What they can do:

• Send messages as the Page.
• Review and respond to comments.
• View and manage an assigned set of tasks through Meta Business Suite.

When to use it:

This is ideal for a customer support representative or a freelance community manager. It empowers them to handle follower interactions efficiently without giving them access to create content or view sensitive performance data.

Advertiser (Task Access: Ads): The Ad Specialist

As the name implies, this role is tightly focused on your advertising efforts. You can assign this role through Meta Business Suite for even more granular control over ad accounts.

What they can do:

• Create, manage, and delete ads for the Page.
• View Facebook Analytics or performance data related to ads.

When to use it:

Use this permission level for an agency partner, a freelance Facebook ads expert, or an internal team member whose sole job is to run paid campaigns. It provides everything they need for advertising without getting them tangled up in organic content or community management.

Analyst (Task Access: Insights): The Data Viewer

This is a view-only role, perfect for people who need to see how the Page is performing without having any ability to change it.

What they can do:

• View all Page performance through Facebook Insights.
• See who published what on the Page.

When to use it:

Grant this to stakeholders, executives, or marketing analysts who need to pull reports and track KPIs. It’s a great way to offer transparency without introducing the risk of someone accidentally posting, commenting, or changing a setting.

How to Add Someone to Your Facebook Page (Step-by-Step Guide)

Adding a new person to your Page is a simple process, but the interface has changed with the "New Pages Experience," which is now the default for most users. The easiest way to manage roles is from a desktop browser.

For the New Pages Experience

Follow these steps if your page has the updated layout:

1. Switch to Your Page: Make sure you are interacting as your Facebook Page. You can do this by clicking your profile picture on the top right and selecting "See all profiles," then choosing the Page you want to manage.
2. Go to Your Professional Dashboard: Once you're managing the Page, click the "Manage" button, which is usually right under your Page's name and profile picture. This will take you to your Professional Dashboard.
3. Find Page Access: In the menu on the left-hand side, look for a section called "Your tools" and click on "Page Access."
4. Add a New Person: Here you will see two main options: "People with Facebook access" and "People with task access."
   • To add an Admin or Editor, click "Add New" next to "People with Facebook access."
   • To add a Moderator, Advertiser, or Analyst, click "Add New" next to "People with task access."
5. Search For The Person: A pop-up will appear. Click "Next" and then search for the person you want to add by their name or the email address they use for their Facebook account. To assign someone with Facebook access, you generally need to be friends with them on Facebook.
6. Assign Permissions: Once you select the person, you'll see a screen with toggle switches for the different permissions you can grant. If you're giving them "Facebook access," you can choose to give them "Full control" by turning on that final toggle. Review the access you are granting carefully.
7. Confirm Your Decision: Click "Give Access." For security purposes, Facebook will prompt you to enter your personal Facebook profile password to authorize the change.
8. Invitation Sent: The person will receive a notification to accept the Page invitation. You should let them know you've sent it, as the invitation will expire in 30 days if they don't accept it. They will not have a role on the Page until they officially accept.

Best Practices for Managing Your Page's Team

Adding people is just the first step. To maintain a secure and efficient workflow, it’s smart to follow a few simple management principles.

Follow the Principle of Least Privilege

This is the golden rule of sharing access to any digital asset. It means you should only grant the absolute minimum level of permissions a person needs to perform their job effectively. Don't give an ad specialist full admin control, and don't give a community moderator the ability to create new content. This limits potential damage from human error and protects your Page if one of your team members' accounts is ever compromised.

Conduct Regular Audits of Page Roles

Make it a habit to review who has access to your Page at least twice a year. People change roles, projects end, and contractors move on. If someone no longer needs access, remove them. This simple housekeeping practice minimizes security vulnerabilities and keeps your operations clean. You can see everyone with access by going to the "Page Access" screen and remove them with just a couple of clicks.

Separate Your Business and Personal Life with Meta Business Suite

For businesses, especially agencies or those with multiple team members, managing everything through the standard Facebook interface isn't ideal. Meta Business Suite (formerly Facebook Business Manager) is the correct tool for the job. It’s designed to be a central hub where you can manage your pages, ad accounts, and a Commerce portfolio without having to "friend" colleagues on Facebook. Inviting a team member through Business Suite is cleaner, more professional, and gives you incredibly granular control over exactly what assets they can access.

Create a Simple Onboarding Process

Once you’ve granted access, don’t just leave your new team member to figure things out for themselves. Provide them with a simple onboarding guide or document that includes:

• A link to your brand's voice and tone guidelines.
• A brief on topics to post about and, just as importantly, topics to avoid.
• An escalation plan for handling negative comments or sensitive customer issues.
• Clarity on the workflow for content creation and approvals.

This small step sets expectations from day one and empowers your team to work confidently and cohesively.

Final Thoughts

Delegating control of your Facebook Page is a normal and healthy part of growing your brand, and once you understand the framework of roles, the process is quite simple. By assigning the appropriate permissions for each team member and practicing good security hygiene like regular audits, you can collaborate efficiently while keeping your digital assets safe.

As your team grows, keeping everyone aligned on a content calendar and managing engagement across multiple platforms becomes the next puzzle to solve. We built Postbase to streamline precisely that. With a visual calendar for planning, a unified inbox for all your comments and DMs, and scheduling features that are rock-solid, our platform is designed to make team collaboration on social media feel clear and organized, not more complicated.