How to Add a Facebook Button to Your Website

Adding a Facebook button to your website is one of the most effective ways to bridge the gap between your web traffic and your social media community. This guide provides clear, step-by-step instructions for every method, from simple website builder integrations to using Facebook's official tools for a more custom setup.

Why a Facebook Button is a Must-Have

Before jumping into the "how," it's helpful to understand the "why." A well-placed Facebook button isn't just a design element, it's a strategic tool that directly supports your marketing efforts. It serves as a constant, low-effort invitation for visitors to connect with your brand on a platform where they already spend their time.

Here are the core benefits:

• Grow Your Audience Organically: It transforms passive website visitors into active Facebook followers. Every person who clicks "Follow" or "Like" is a new audience member you can reach with your future content, promotions, and updates, reducing your reliance on paid advertising.
• Boost Engagement and Social Proof: When a visitor sees that your Facebook page has a healthy number of likes, it builds instant trust and credibility. The button acts as visible social proof, showing that other people value your brand enough to connect with it.
• Drive Website Content Distribution: A "Share" button makes it incredibly easy for readers to share your blog posts, products, or services with their personal network on Facebook. This user-generated promotion is authentic, farther-reaching, and costs you nothing.
• Increase Brand Loyalty: Connecting on social media creates a more personal relationship than a simple website visit. It opens a two-way channel for communication, allowing you to engage with your community through comments, messages, and interactive content, fostering a stronger sense of loyalty.

Understanding the Different Types of Facebook Integrations

The term "Facebook button" can mean a few different things. Meta (Facebook's parent company) offers several distinct tools, each with a specific purpose. Choosing the right one depends on your goal.

The Follow Button

This is the most straightforward option. It's a simple button that allows users to follow your Facebook Page's public updates directly from your website, without ever leaving the page they are on. It's perfect for placing in your website's header, footer, or author bio section.

The Like &, Share Buttons

While often used together, these serve different functions. The Like button lets a user "like" a specific URL on your website, such as a blog post or a product page. That action is then noted on their Facebook profile. The Share button is more powerful, as it prompts the user to post your content directly to their own feed, a friend's timeline, in a group, or via Messenger, including a personal comment if they wish. Use this at the end of articles or on product pages.

The Page Plugin

This is the most comprehensive tool. It's more than just a button, it's a small, embedded version of your Facebook Page. It can display your cover photo, profile picture, the number of "likes," and even a stream of your latest posts. It includes a strong call-to-action button, like "Like Page" or "Sign Up." The Page Plugin is ideal for your website's sidebar, homepage, or "About Us" page to showcase your active community.

Method 1: Using Your Website Builder's Built-in Features (The Easy Way)

If you're using a popular website builder like WordPress, Wix, Squarespace, or Shopify, you're in luck. Most of these platforms have made it incredibly simple to add social media integrations without touching a single line of code. This is the recommended starting point for most users.

For WordPress Users

WordPress offers two primary ways to add a Facebook button or feed:

1. Using the Block Editor (Gutenberg): Modern WordPress themes come with built-in social icon blocks. Simply edit a page or post, click the "+" to add a new block, and search for "Social Icons." You can then add a Facebook icon and link it directly to your page URL. Some themes even offer more advanced blocks for embedding your feed.
2. Using a Plugin: For more customization, a plugin is your best bet. Plugins like Smash Balloon Social Post Feed are extremely popular because they allow you to display a fully customizable, responsive, and SEO-friendly version of your Facebook feed. You just install the plugin, authorize it with your Facebook account, customize the look, and add it to any page, post, or widget area using a simple shortcode.

For Wix Users

Wix’s drag-and-drop editor makes adding social elements a breeze.

1. In the Wix Editor, click the "+" icon ("Add Elements") on the left-hand toolbar.
2. Go to the "Social" section. Here you'll find various options, including a "Social Bar" for simple follow icons and a "Facebook Like" button.
3. Drag the element you want onto your page and place it where it fits best.
4. Click on the element to open its settings, where you can paste your Facebook Page URL.

For Squarespace Users

Squarespace is known for its clean design, and adding social links is baked right in.

1. To add simple "Follow" icons, go into your website's settings and find the "Social Links" section. Add your Facebook Page URL here, and the icon will automatically appear in your site's header, footer, or wherever your theme is designed to display them.
2. To embed a share button or a more complex feature like the Page Plugin, edit a page and add a new block. You can either use the "Social" block for share links or the "Code" block to paste the code you get from Facebook’s generator (more on that in the next section).

For Shopify Users

Most Shopify themes have built-in social media settings that automatically place follow buttons in the footer.

1. From your Shopify admin dashboard, go to "Online Store" >, "Themes."
2. Click "Customize" on your current theme.
3. Look for a settings section, often called "Theme settings" or "Social media."
4. Here, you can paste the full URL of your Facebook page into the appropriate field. The theme will handle the rest, adding a linked icon to your store's footer. To add a "Share" button to product pages, this is also typically located in the product page settings within the theme customizer.

Method 2: Using the Official Facebook Plugin Generator (The Custom Way)

If your website builder doesn't have a good default option, or if you're working with a custom-built site, using Meta's official tool is the best way to go. It generates a snippet of code you can paste directly into your website's HTML. We'll focus on the Page Plugin, as it's the most versatile.

Follow these steps carefully:

Step 1: Go to the Page Plugin Configurator

Navigate your browser to the Meta for Developers Page Plugin page. This is the official tool and is always up-to-date.

Step 2: Configure Your Plugin's Appearance

You'll see a form with several settings. As you change them, you'll see a live preview of what your plugin will look like.

• Facebook Page URL: Paste the full URL of the Facebook page you want to feature.
• Tabs: By default, it shows your timeline. You can also choose to show events or messages tabs, if relevant.
• Width and Height: You can set specific pixel dimensions. To make it responsive, leave the width blank to let it fit its container (Recommended for mobile-friendliness).
• Use Small Header: Toggles between a larger and smaller header image.
• Hide Cover Photo: If you're tight on space, you can remove the main cover photo.
• Show Friend's Faces: This option displays the profile pictures of the logged-in user's friends who have already liked your page, adding powerful social proof.

Step 3: Click "Get Code"

Once you are happy with the preview, click the blue "Get Code" button. A pop-up box will appear with two separate pieces of code. This can look intimidating, but it's simpler than you think.

You will see a JavaScript SDK and the Plugin Code itself.

Step 4: Add the JavaScript SDK to Your Site

The first block of code is the JavaScript SDK. This script is what powers the plugin. It only needs to be placed on your site ONCE. The best practice is to place it directly after the opening <,body>, tag in your website's core template file (like header.php in a classic WordPress theme or in your site-wide "custom code" area).

<,!-- Load Facebook SDK for JavaScript -->,
<,div id="fb-root">,<,/div>,
<,script async defer crossorigin="anonymous" src="https://connect.facebook.net/en_US/sdk.js#xfbml=1&,version=v15.0" nonce="..._...">,<,/script>,

Step 5: Place the Plugin Code Where You Want it to Appear

The second block of code is the actual plugin. You'll copy and paste this snippet into the exact spot in your website's HTML where you want the Facebook box to show up - for example, in a sidebar widget, the footer, or an HTML block on a specific page.

<,!-- Your Facebook Page Plugin -->,
<,div class="fb-page"
data-href="https://www.facebook.com/your-page-url"
data-tabs="timeline"
data-width=""
data-height=""
data-small-header="false"
data-adapt-container-width="true"
data-hide-cover="false"
data-show-facepile="true">,<,blockquote cite="https://www.facebook.com/your-page-url" class="fb-xfbml-parse-ignore">,<,a href="https://www.facebook.com/your-page-url">,Your Page Name<,/a>,<,/blockquote>,<,/div>,

And that's it! Once both code snippets are in place, the Facebook Page Plugin will appear on your website.

Final Thoughts

Connecting your website to your Facebook page is a foundational step in building a cohesive online brand presence. Whether you leverage the simple tools within your website builder or use Meta's official configurator for a custom approach, getting that button live opens up a powerful new channel for audience growth and community engagement.

Once you get that button running and start driving new visitors to your Facebook Page, managing the influx of comments and messages becomes the next priority. We actually designed Postbase to streamline this exact process. It includes a unified inbox that gathers all of your conversations from Facebook, Instagram, and more into one simple, organized feed, so you can interact with your growing community without having to constantly switch between apps.