How to Add Facebook to Squarespace

Connecting your Facebook page to your Squarespace website is a powerful way to enhance your brand’s online presence. This guide will walk you through four distinct methods, from adding simple follow icons to embedding a live customer chat, helping you choose the best integration for your specific goals.

Why Connect Facebook and Squarespace in the First Place?

Before we get into the technical steps, let's talk strategy. Connecting these platforms isn't just about ticking a box, it's about creating a unified brand experience. When done right, it can drive tangible results for your business or personal brand.

Here’s what a solid integration helps you achieve:

• Build Social Proof: An active, embedded Facebook feed shows website visitors that your brand is alive and engaging with a community. This visual proof - real people commenting, real content being posted - is far more convincing than saying, "We have a great community!" It demonstrates your credibility instantly.
• Increase Your Facebook Following: Your website is often the central hub for your most dedicated audience. By making your Facebook page easily accessible with visible follow icons or links, you give these engaged visitors a direct path to join your social community, growing your audience organically.
• Drive Website Traffic: The connection is a two-way street. While your site can send people to Facebook, a well-managed Facebook presence consistently drives followers back to your website for purchases, blog content, or portfolio views. Your website gains a powerful new source of qualified traffic.
• Keep Your Site Content Fresh: Manually updating your website can be time-consuming. Embedding your Facebook feed means every time you post on social media, you’re also adding fresh, dynamic content to your Squarespace site. This keeps things interesting for repeat visitors without requiring any extra work.
• Streamline Customer Communication: By integrating Facebook Messenger, you can offer real-time support directly on your website. Customers can use a familiar platform to ask questions, which can significantly reduce friction for potential buyers and improve overall customer satisfaction.

Method 1: Add Facebook Social Icons and Links

This is the most common and straightforward way to link your digital properties. It involves placing clickable Facebook icons in a prominent location on your site, usually the header or footer, that direct visitors straight to your Facebook page. It’s clean, simple, and effective.

Step-by-Step Guide to Adding Social Links

Here’s how to get this set up in just a few minutes within your Squarespace dashboard.

Step 1: Navigate to Your Site Settings

From your main Squarespace dashboard (the left-hand menu), click on Settings. In the settings panel, find the section labeled Website and click on Social Links.

This central location is where you'll manage the URLs for all of your brand’s social media profiles, not just Facebook.

Step 2: Add Your Facebook Page URL

In the Social Links panel, you will see a field labeled "Add a social link or email..." Copy the full URL of your Facebook Page (e.g., https://www.facebook.com/yourpagename) and paste it into this field. Once you paste the link, Squarespace will automatically detect that it's a Facebook URL and populate the correct icon. The record will appear in the list below the input field. Hit enter or click away, and the change will save automatically.

Step 3: Make the Icons Appear on Your Site

Just adding the URL in the settings doesn't automatically display the icons. You need to tell Squarespace where you want them to show up. Most templates allow you to add social icons in your site’s header and/or footer.

• Go to your homepage and click the EDIT button in the top-left corner.
• Hover over your site’s header area until you see a button that says EDIT SITE HEADER. Click it.
• A new panel will appear with options for your header layout. Click on Elements.
• You should see a toggle for Social Links. Switch it on. You will immediately see the Facebook icon appear in your header. You can also adjust its size and style from this menu.
• To add it to the footer, scroll down to the bottom of any page, hover over the footer section, and click EDIT FOOTER. Click the plus (+) icon to add a new block, and search for or select the Social Links block. Drag and drop it where you want it.

Method 2: Connect Your Account to Push Content From Squarespace

If you blog or sell products on your Squarespace site, you can connect your Facebook account to automatically - or manually - "push" new content to your Facebook page. This is great for an efficient workflow if you want to quickly share a new post or product with your social audience.

Connecting Your Account for Direct Sharing

Step 1: Go to Connected Accounts

Again from your main dashboard, go to Settings. Under the Website section, click on Connected Accounts.

Step 2: Connect to Facebook

Click the large Connect Account button. A pop-up will show you a list of platforms you can connect. Select Facebook. You'll be prompted to log in to your Facebook account and grant Squarespace permission to manage your pages. Be sure to select the correct Facebook Page you want to connect to, not your personal profile.

Step 3: Configure Your Push Settings

After your account is connected, you can configure your "Push Target." Clicking on your newly connected Facebook account will open a settings box. Here, you can select which Facebook Page you want to post to. You also have the option to set this as the default publishing destination for different types of content, such as blog posts or products.

When you publish a new blog post, you'll now see a "Social" tab in the post settings editor. From there, you can choose to send the post to your connected Facebook page, an easy way to announce new content right as it goes live.

A Quick Word on Strategy

While convenient, auto-posting from Squarespace isn’t always the best social media strategy. Posts pushed from third-party apps often have generic formatting and can feel less native than content created directly within Facebook. Use it as a time-saving tool, but aim to create unique, engaging content tailored to the platform for day-to-day engagement.

Method 3: Embed a Live Facebook Feed on Your Website

Embedding a live feed adds a dynamic, attention-grabbing element to your website. It displays your latest Facebook posts directly on a page, showing real-time activity and providing social proof to visitors. Since Squarespace doesn’t have a native Facebook feed block, this process involves using a simple Code Block and a third-party service to generate the embeddable code.

How to Embed Your Feed

Step 1: Get Your Embed Code from a Third-Party Tool

Services like Elfsight, Curator.io, or Tagembed are designed to create customizable social media feeds. You'll need to sign up for one of them (many offer a free plan), connect your Facebook Fan Page, customize the look and feel of your feed (like colors, layout, and how many posts to show), and then copy the generated HTML or JavaScript code snippet.

For this walkthrough, the specific service doesn't matter, as the process is generally the same across all of them.

Step 2: Add a Code Block in Squarespace

Navigate to the Squarespace page where you want the feed to appear (a "Community" page or the footer are great spots). Click EDIT on that page. Find the section where you want to add the feed, click a + icon to add a new block, and select the Code Block.

Step 3: Paste Your Code

A Code Block editor will pop up. Delete the default <,p>,Hello, World!<,/p>, placeholder text. Paste the code you copied from your third-party feed service into the box. Make sure the dropdown menu is set to "HTML." While in edit mode, you might see a "script disabled" message, this is normal. When you save and view the live page, your dynamic Facebook feed should be visible and fully functional.

Method 4: Integrate Facebook Messenger for Live Chat

Adding a Facebook Messenger chat widget to your Squarespace site is a game-changer for businesses that want to provide instant support or answer sales questions. It lets visitors start a conversation with you directly from your website using their own Facebook account.

This process also requires adding a code snippet, but this time, the code comes directly from Facebook.

How to Add the Messenger Chat Plugin

Step 1: Get the Code from Meta Business Suite

You’ll need to be an admin of your Facebook Page. Go to your Meta Business Suite, navigate to your "Inbox," click the settings icon, and select "Chat Plugin." From there, you can customize the chat widget and copy the automatically generated code snippet.

Step 2: Go to Code Injection in Squarespace

In your Squarespace dashboard, go to Settings >, Website >, Advanced. Then, click on Code Injection.

Step 3: Paste the Code and Save

Paste the Messenger code you copied into the Footer box. Placing the code in the footer helps ensure your site content loads first, improving page speed. Click Save.

Now, visit your live website. Within a moment, the Messenger chat icon should appear in the corner of your site, ready for your next customer.

Final Thoughts

Integrating your Facebook page with your Squarespace site offers a range of options for any skill level. Whether you’re adding simple icons, embedding live feeds, or enabling a chat widget, the right method can enhance your brand presence, delight your audience, and support your business goals.

Of course, keeping your Facebook content fresh is essential for making these integrations meaningful. A comprehensive social media scheduler can make all the difference. We built Postbase to help teams plan and schedule all their social media content from a single visual calendar. It helps you focus on building your brand instead of wrestling with your tools.