How to Embed a Facebook Feed on a Website

Embedding your live Facebook feed directly onto your website is one of the best ways to keep your site’s content fresh and showcase your brand’s personality. This guide breaks down exactly how to do it using both Facebook's official tools and popular third-party widgets, so you can pick the method that works best for you. We’ll walk through the step-by-step process for each option and cover a few best practices to make your feed look fantastic.

Why Should You Embed a Facebook Feed on Your Website?

Before jumping into the "how," let's quickly touch on the "why." Connecting your Facebook feed to your website isn't just about appearances, it's a strategic move that delivers real benefits for your brand. It acts as a bridge between your social community and your primary online real estate, creating a more cohesive brand experience.

Here’s what you stand to gain:

• Keep Your Website Content Fresh: You're already creating posts for Facebook. An embedded feed automatically pulls that new content onto your site, keeping pages from feeling static or outdated without any extra work. Every time you post on Facebook, your website gets an instant update.
• Boost Social Proof and Trust: An active, engaging feed full of comments, likes, and shares is powerful social proof. It shows potential customers that you have a real community and that people are interested in what you have to say. It instantly builds a layer of trust and credibility.
• Increase Visitor Engagement: An interactive social feed gives visitors a reason to stick around on your page longer. They can scroll through your updates, watch videos, and get a better feel for your brand’s voice, which can significantly lower your bounce rate.
• Grow Your Facebook Following: Website visitors who might not know about your Facebook page get an immediate introduction. A well-placed feed with a clear call-to-action makes it easy for them to click through and give your page a follow, turning website traffic into a new audience on social.

Two Ways to Embed a Facebook Feed: The Official Method vs. Third-Party Tools

There are two main routes you can take to get your Facebook feed on your website. Neither is inherently better - they just serve different needs. We'll look at them both so you can make an informed choice.

1. Meta's Official Page Plugin: This is the free, official method provided directly by Meta (Facebook). It’s a great starting point for anyone comfortable with copying and pasting a bit of code. It's reliable but offers limited customization.
2. Third-Party Widgets and Plugins: These are specialized tools designed to make creating beautiful, highly customizable feeds simple. They often come with a subscription fee but offer far more features, layouts, and moderation options without requiring any coding knowledge.

Let's walk through how to use each one.

Method 1: Using Meta’s Official Page Plugin

Facebook’s Page Plugin is a simple tool that generates the code you need to show your feed. It's a no-frills solution that lets you display your timeline, events, or messages. If you just want a straightforward, functional feed, this is the way to go.

Step-by-Step Guide to the Page Plugin

Step 1: Navigate to the Page Plugin Configurator

First, head over to the Meta for Developers website and find the Page Plugin page. This is the official tool Meta provides for creating your embed code. Everything you need is right on this page, and you’ll see a live preview of your feed as you make changes.

Step 2: Customize Your Feed Settings

On the Page Plugin page, you'll see a configurator with several fields. This is where you'll define how your feed looks and behaves. Here are the key options:

• Facebook Page URL: This is the most important one. Paste the full URL of your Facebook business page here.
• Tabs: By default, this is set to timeline. You can also add events or messages to let visitors see your upcoming events or chat with you directly. You can include multiple by separating them with a comma (e.g., timeline, events).
• Width &, Height: You can set specific dimensions for your feed in pixels. For most websites, it's best to leave the width blank and let it be responsive. You can set a height if you want to contain it, but remember that a scrollbar will appear if the content is longer.
• Customize to Your Liking: You’ll also find several checkboxes for further customization:
  • Use Small Header: Toggles between a larger and smaller header image.
  • Hide Cover Photo: Completely removes the cover photo from the top of the feed for a more compact look.
  • Show Friend's Faces: If a visitor's friends have liked your page, their profile pictures will be shown. This is a nice piece of social proof.

As you adjust these settings, the preview on the page will update in real-time, so you can see exactly what your configuration looks like before you get the code.

Step 3: Generate and Get Your Code

Once you’re happy with the preview, click the blue "Get Code" button. A pop-up window will appear with two snippets of code. This is where things can feel a bit technical, but it’s quite simple once you know where everything goes.

You'll see two tabs: JavaScript SDK and IFrame. For the most reliable and feature-rich version, use the JavaScript SDK.

• Snippet #1 (JavaScript SDK): This piece of code is the essential script that powers the plugin. It only needs to be placed on your site once, ideally right after the opening <,body>, tag.
• Snippet #2 (Plugin Code): This is the code for your actual feed display. You'll place this exactly where you want the feed to appear on your page.

Step 4: Add the Code to Your Website

Now, take those two code snippets and add them to your website’s HTML.

1. Copy the first piece of code (the JavaScript SDK). <,!-- Place this script tag just after the opening <,body>, tag. -->, <,div id="fb-root">,<,/div>, <,script async defer crossorigin="anonymous" src="https://connect.facebook.net/en_US/sdk.js#xfbml=1&,version=v15.0" nonce="SAMPLE_NONCE">,<,/script>, Paste this code directly after the <,body>, tag in your website's HTML file. If you’re using a CMS like WordPress, you might need to edit your theme's header.php file or use a plugin that lets you insert headers and footers.
2. Copy the second piece of code. <,!-- Place this tag where you want the plugin to render. -->, <,div class="fb-page" data-href="https://www.facebook.com/your-page-url" data-tabs="timeline" data-width="" data-height="" data-small-header="false" data-adapt-container-width="true" data-hide-cover="false" data-show-facepile="true">,<,/div>, Paste this code exactly where you want your feed to appear on your page - whether that's in a blog post, a sidebar, or your site's footer. If you are using a block editor like in WordPress, you can simply paste this into a "Custom HTML" block.

Save your changes, reload your website, and you should see your Facebook feed live! If you made a mistake, the most common issues are pasting the JavaScript code in the wrong place or your page having privacy restrictions.

Method 2: Using a Third-Party Social Media Feed Tool

If the official method feels too limited or technical, countless third-party tools are designed to make embedding feeds easier and prettier. Tools like Walls.io, Curator.io, or many WordPress plugins (like Spotlight Social Feeds) give you a much higher level of control over the design and functionality.

When Is a Third-Party Tool the Right Choice?

A dedicated tool is often the better fit if you need any of the following:

• Advanced Customization: You want to perfectly match the font, colors, and layout to your brand’s aesthetic.
• Multiple Feeds: You want to combine posts from Facebook, Instagram, X, and other platforms into a single social wall.
• Content Moderation: You need to filter posts by hashtag or manually approve which posts appear on your website.
• Simplicity: You don't want to touch a single line of code. Most of these tools give you one simple line to copy and paste.
• Specialized Layouts: You want to display your feed in a masonry grid, a carousel, or other modern layouts.

How Third-Party Tools Generally Work

While every tool is a little different, the process is usually the same and much simpler than the official method:

1. Create an Account: Sign up for the service of your choice. Many offer a free trial or a limited free plan.
2. Connect Your Facebook Page: You’ll be prompted to authenticate your Facebook account and give the tool permission to access your page's content.
3. Design and Customize Your Feed: This is where these tools shine. You’ll use a visual editor to choose a layout, adjust colors, set your fonts, and configure other settings. You can often filter posts, add custom CTA buttons, and more.
4. Copy and Paste the Embed Code: Once you're finished customizing, the tool will provide a single line of code (usually an `iframe` or JavaScript snippet). Just copy this one line and paste it into your website's HTML where you want the feed to appear. The tool handles everything else for you.

Best Practices for Displaying Your Facebook Feed

Simply putting the feed on your site is just the first step. To get the most out of it, follow these simple tips:

• Place it Strategically: Don't bury your feed deep within your site. Feature it on your homepage, "About Us" page, or in the footer/sidebar where it will get seen.
• Maintain an Active Presence: Your embedded feed is only as good as the content you post. If your last update was from six months ago, it makes your brand look inactive. Aim to post consistently so the feed always looks fresh.
• Make Sure It's Mobile-Responsive: Most embed methods are responsive by default, but always double-check how your feed looks on a smartphone or tablet. The experience should be seamless for every visitor.
• Choose Relevance Over Clutter: If you embed feeds from multiple networks, ensure they serve a purpose. A page cluttered with too many different feeds can overwhelm visitors and slow down your site.

Final Thoughts

Embedding a Facebook feed on your website is a powerful way to add dynamic social proof, keep your content fresh, and bridge the gap between your social media presence and your brand’s home base. Whether you choose Meta's free Page Plugin for a quick and easy solution or a more powerful third-party tool for detailed customization, the setup is straightforward and well worth the effort.

Of course, a great-looking embedded feed is only effective if you’re consistently sharing valuable content on Facebook in the first place. At Postbase, we built our platform to make that exact job feel effortless. By giving you a single visual calendar to plan, schedule, and publish content across Facebook, Instagram, TikTok, and all your other channels, we help you create a consistent posting rhythm. This ensures that your embedded feed is always filled with fresh, engaging content your visitors will love, keeping both your website and your social profiles active without draining your time.