How to Link Facebook to a Website

Connecting your Facebook Page to your website creates a powerful bridge that sends traffic and signals back and forth between two of your most important online assets. This guide will walk you through exactly how to add your website link to your Facebook Page and, more importantly, how to integrate Facebook features directly into your website to boost shares, followers, and engagement. We’ll cover everything from simple follow buttons to embedding your live feed and setting up the Facebook Pixel.

Why Does Connecting Your Website and Facebook Even Matter?

Before jumping into the "how," it’s important to understand the bigger picture. Creating a clear connection between your professional website and your Facebook Page isn’t just about putting a link in your bio. It’s a strategic move that delivers real benefits for your brand and your marketing efforts.

• Drive High-Intent Traffic: People visiting your Facebook Page are already interested in what you do. Giving them a direct, one-click path to your website guides them further down the funnel, whether you want them to read your blog, see your services, or buy your products.
• Amplify Your Content Efforts: You put a lot of work into your website content. Social share buttons make it incredibly easy for visitors to post your articles, products, or landing pages directly to their Facebook profiles, turning your audience into a volunteer marketing team.
• Build Social Proof and Credibility: Embedding your Facebook feed or follower count on your website shows visitors that you have an active, engaged community. This social proof acts as a powerful trust signal, signaling to potential customers that your brand is legitimate and liked by others.
• Grow Your Facebook Audience Organically: A follow button on your website captures new followers from your site traffic - people who might not have thought to search for you on Facebook otherwise. It converts website visitors, who are clearly interested in your business, into long-term followers.
• Unlock Powerful Advertising Data: By installing the Facebook Pixel, you can understand how people who come from Facebook behave on your website. This data is priceless for creating effective retargeting ad campaigns that reach users who have already shown interest in your brand.

The Two-Way Link: Adding Your Website to Your Facebook Page

Let's start with the quickest and most foundational step: making sure your website is prominently displayed on your Facebook Page. Facebook users often look here first when they want to learn more about a business, so leaving it blank is a huge missed opportunity.

This process is simple and only takes a minute.

How to Add Your Website URL to Facebook: A Step-by-Step Guide

1. Navigate to your Facebook Page while logged in as an admin.
2. On the left-hand menu under “Manage Page,” click on “Edit page info.” If you're using the newer Facebook Business Suite interface, you might see "Edit" right under your page's cover photo.
3. In the "Contact" section, you'll see a field for Website. Enter your full website URL here (e.g., https://www.yourwebsite.com). Be sure to include the "https://" part.
4. Facebook saves changes automatically, so once you've entered the URL, you're all set. The link will now appear in your Page’s “About” section, making it visible to anyone who visits.

That’s it! Completing this step immediately legitimizes your Page and starts the flow of traffic from Facebook to your site.

Bringing Facebook to Your Website: Key Integration Methods

Now for the other side of the bridge: integrating Facebook’s features directly onto your site. This is where you can actively encourage website visitors to engage with your Facebook content, follow your Page, and share your articles without ever leaving your domain. We’ll cover four of the most effective methods.

Method 1: Add Social Share Buttons to Your Content

Social share buttons are the small Facebook (and other social media) icons you see on blog posts or product pages. They allow readers to share your content with their network in just a couple of clicks, giving your content an instant visibility boost.

More than just convenience, these buttons remove friction. Without them, a reader would have to copy your URL, open Facebook in a new tab, paste the link, and write a post. Most people simply won’t bother. Social share buttons make it effortless.

How to Add Share Buttons:

• For WordPress Users: The easiest way is to use a plugin. There are many popular, well-maintained plugins available. Simply go to your WordPress dashboard, navigate to Plugins >, Add New, and search for "social sharing buttons." Plugins like Social Pug or Sassy Social Share offer simple setup and customization options to match your site's design.
• For Shopify, Squarespace, or Wix Users: These platforms typically have built-in social sharing features. Look in your theme’s settings or the platform’s app marketplace to enable and configure them for your pages and products.
• For a Custom Website: If you're comfortable with a little bit of code, you can use Facebook’s official Share Button configurator. It generates a small snippet of HTML and JavaScript code that you can paste directly into your website's template where you want the button to appear.

Method 2: Use the Facebook Like & Follow Buttons

While a share button promotes individual pieces of content, a Like or Follow button is designed to grow your long-term audience. Adding one to your website’s footer, sidebar, or “About Us” page gives visitors a simple way to follow your Facebook Page without leaving your site.

The best way to do this is with Facebook's official Page Plugin. It’s more than just a button - it can be configured to show your cover photo, recent posts, and even faces of friends who already like your page, adding a layer of social proof.

How to Add the Facebook Page Plugin:

1. Go to the Facebook Page Plugin generator page.
2. In the “Facebook Page URL” field, enter the full URL of your Facebook Page.
3. Customize the appearance. You can adjust the width and height, choose whether to show the small or large header, hide the cover photo, and decide whether to show a stream of your recent posts ("Show posts" tab) or keep it minimalist.
4. Once you're happy with the preview, click “Get Code.” A pop-up will appear with two snippets of code.
5. Copy and paste the first part of the code (the JavaScript SDK) immediately after the opening <,body>, tag in your website's HTML template file. Most sites only need you to do this once.
6. Copy the second part of the code and paste it wherever you want the Page Plugin to appear on your website (e.g., in a sidebar widget, footer, or on a specific page).

If you’re using WordPress, many page builders like Elementor or a theme's widget settings make this process easier, often providing a "Custom HTML" block where you can just paste the second code snippet.

Method 3: Embed Your Facebook Feed on Your Website

Want to showcase your vibrant community and keep your website content looking fresh automatically? Embed a live feed of your Facebook posts. This is an excellent way to show off recent updates, events, or glowing five-star reviews directly on your homepage or contact page.

Just like with the Follow button, the official Facebook Page Plugin, configured to show the "feed" or "timeline," is the easiest way to do this. You can also turn to dedicated third-party plugins or tools if you need more advanced customization options.

How to Set It Up:

• The process is identical to setting up the Like/Follow button mentioned above. Navigate to the Page Plugin generator and configure it to your liking. The key here is to make sure the "Tabs" field includes timeline.
• For example, to show just your timeline, you would enter timeline into the tabs field. For both the timeline and your events you can add timeline,events.
• Once again, click "Get Code" and paste the two snippets in the appropriate places on your website.

Method 4: Install the Facebook Pixel

The Facebook Pixel is the most advanced but most powerful way to link Facebook to your website. It’s a small snippet of code that tracks visitors' actions on your site. This doesn't create a visible link like a button, but it establishes a deep data connection that fuels your marketing intelligence and ad performance.

What Does the Facebook Pixel Actually Do?

• Tracks Conversions: See how many people click your Facebook ad and then complete a specific action on your site, like making a purchase or filling out a form.
• Optimizes Ad Delivery: Facebook uses the Pixel data to automatically show your ads to people who are most likely to take the action you care about.
• Builds Retargeting Audiences: You can create Custom Audiences of people who have visited your website and target them with specific ads later on Facebook. For instance, you can show an ad to everyone who viewed a certain product but didn't buy it.

How to Install the Facebook Pixel:

1. From your Facebook Events Manager, create a new Pixel.
2. Facebook will give you several installation options. Choose the one that fits your website's platform.
3. For platforms like Shopify, they have a native integration - you'll just need to copy your Pixel ID and paste it into a field in your store's settings.
4. For WordPress, the easiest route is to use an official plugin like "Meta Pixel for WordPress," which guides you through connecting your account without touching any code.
5. If you have a custom site, you can manually copy the Pixel code and paste it into the header section of your website's code, before the closing <,/head>, tag.

Final Thoughts

Successfully linking your Facebook Page and website is a two-way effort that creates a cohesive digital presence. By adding your site to your Page’s info and embedding Facebook features like share buttons and live feeds onto your site, you help both platforms work together to grow your audience, boost engagement, and drive business results.

All this new activity from linking your channels means more comments and messages to manage across the board. Staying on top of every interaction can quickly become overwhelming. At Postbase, we believe community management shouldn't feel chaotic, so we designed a unified inbox for all your platforms. It lets you handle every comment and DM from Facebook, Instagram, and more in one streamlined view, helping you build your brand without the burnout.