How to Add an Owner to a Facebook Page

Adding an owner to your Facebook Page should be simple, but Meta's constant updates can make it feel like you're trying to find a needle in a haystack. This guide cuts through the confusion. We'll show you exactly how to grant full control of your Page, explain the difference between Page roles and Business Account owners, and walk you through the process step-by-step for both direct Facebook access and the Meta Business Suite.

What "Owner" Really Means for a Facebook Page Today

First, let's clear up a common point of confusion. The term "Page Owner" isn't quite what it used to be. Facebook has evolved, and the way permissions are handled has changed with it. Today, there are two primary concepts you need to grasp:

• Full Control (New Pages Experience): This is the closest equivalent to a traditional "owner" directly on the Page level. Someone with Full Control can do everything - post content, run ads, view insights, manage settings, respond to messages, and even give other people access or remove them. Most importantly, they can delete the Page. If you're a small business owner appointing a trusted partner, this is likely the level of access you're aiming to grant.
• Business Portfolio (formerly Business Manager) Owner: This is a higher-level, more official form of ownership. The Business Portfolio is a central hub in Meta Business Suite designed to manage multiple assets like Pages, ad accounts, and Instagram profiles. The person who created the Business Portfolio is the ultimate owner. They can add and remove people, assign assets, and have absolute authority. If you're working with an agency or have a larger team, understanding this distinction is vital. The Business Portfolio itself owns the page, not a specific person's profile.

For most day-to-day situations, you'll be dealing with granting "Full Control." If you're managing brand assets for a larger company, you'll be doing it through the Meta Business Suite. We'll cover both methods.

Who Should Have Full Control? The Shortlist

Granting someone Full Control is the digital equivalent of handing over the keys to your storefront. It's a move built on trust and should be reserved for only a few key people. So, who makes the cut?

• Business Co-Founders or Partners: This is the most obvious one. If you're running the business together, all partners should have the highest level of access to ensure continuity. If one person loses access to their account, another can step in without a single hiccup.
• A Senior Marketing Leader: Your Head of Marketing or Social Media Director may need Full Control to manage everything from ad budgets to team permissions without running to you for every minor adjustment.
• Your Successor / A New Business Owner: If you are selling your business or transitioning out of your role, you'll need to transfer a "Full Control" role to the new person in charge. Always make sure to have at least two people with full control so one can remove the other if needed.

Who shouldn't have Full Control? Junior employees, temporary contractors, or specialized freelancers. For them, Facebook's "Task Access" is a much safer option, allowing them to handle specific duties like creating content or running ads without giving them the power to change critical settings or delete the Page. More on that in a bit.

Method 1: How to Grant Full Control Directly From Your Facebook Page

This is the most direct and common method for most users. It's perfect for quickly adding a partner or a top-level manager. You must already have Full Control to do this.

Step-by-Step Instructions

1. Navigate to Your Facebook Page: Log in to your personal Facebook account. In the top right corner, click your profile picture and select "See all profiles" to find and switch to managing your Page. The interface will refresh to look like your Page's profile.
2. Go to Your Professional Dashboard: Once you're interacting as your Page, look for the "Manage" button on your Page's main view or navigate to the "Professional Dashboard" from the left-hand menu. This is your central hub for all professional tools.
3. Find "Page Access": Within the Professional Dashboard, look for "Page Access" in the left-hand menu under "Your tools." Click on it.
4. Initiate the "Add New" Process: You'll see a list of people who currently have access. At the top of the "People with full control" section, click the "Add New" button. A confirmation screen will appear explaining what Full Control means, click "Next."
5. Search for the Person: In the search bar, type the name or email address of the person you want to invite. Tip: The easiest way to get the right person to appear is to be Facebook friends with them first. If not, using the email address associated with their Facebook account is the most reliable method.
6. Assign Full Control: Once you select the person, you'll see a summary of what they can do. Here, you'll see a toggle switch that says, "Allow this person to also have full control." Turn this toggle on. This is the most important step. Without it, they'll only get limited Task Access.
7. Confirm with Your Password: Click "Give Access," and Facebook will prompt you to enter your personal account password for security. This confirms that it's really you making this significant change.
8. The Invitation Is Sent: The person will receive a notification that you've invited them to manage the Page. They have 30 days to accept the invitation before it expires. Let them know to check their notifications! Access is only granted once they click "Accept."

Method 2: Using Meta Business Suite for Centralized Management

If you manage multiple assets (e.g., more than one Page, an Instagram account, an ad account), you should be using Meta Business Suite. It keeps everything organized and is the professional standard for managing business assets.

Step-by-Step Instructions

1. Log in to Meta Business Suite: Go to business.facebook.com and log in. Make sure you select the correct Business Account from the dropdown in the top left if you manage more than one.
2. Go to Settings: On the bottom left sidebar, click the "Settings" cog icon. This will take you to your Business Account settings.
3. Add People to Your Business: In the menu that appears, under the "Users" section, click on "People." This screen lists everyone who has a role in your Business Account. Click the blue "Add people" button.
4. Enter Their Business Email Address: Instead of searching by name, you'll invite them using the email address they use for work. This is a more formal and secure process. Enter their email and click "Next."
5. Assign Business Account Access: Here, you decide their role within the Business Account, not just the Page.
   • Employee access (recommended default): They can only work on the specific assets you assign them.
   • Admin access: They can control all settings, including adding/removing people, managing billing details, and modifying assets. Only give this to fully trusted co-owners.
6. Now, Assign Page Access: On the next screen, you'll assign them specific assets to manage. In the left column under "Pages," select the Facebook Page you want them to co-own.
7. Grant Full Control: Once the Page is selected, a new column of permission toggles will appear on the right. Scroll to the very bottom and turn on the "Full control" toggle under "Manage Page." This gives them total ownership privileges for that specific Page.
8. Send the Invitation: Click "Send invite." They will receive an email prompting them to join your Business Account. They must accept this invitation to begin managing the Page.

Full Control vs. Task Access: Know What You're Giving Away

When you invite someone, Facebook gives you a clear choice between handing over all the keys (Full Control) or just a few specific ones (Task Access). Knowing the difference protects your Page's security and ensures team members have exactly what they need - no more, no less.

Full Control

Granting Full Control means the person can perform any action you can, including:

• Create, manage, or delete posts, Stories, and other content.
• Send and respond to messages and comments.
• Create, manage, and delete ads.
• View all performance analytics and insights.
• Manage permissions: add, remove, and change the access levels of other people.
• Delete the Page entirely. This is the big one.

Task Access

Granting Task Access creates a limited, safer role. You can pick and choose precisely what tools they can use. Permissions are broken down by functions:

• Content: Can create, manage, or delete posts, Stories, and other content. They can also manage comments. A good role for a community manager or content creator.
• Messages: Can send and respond to messages. Perfect for a customer support specialist.
• Ads: Can create, manage, and delete ads. Ideal for a media buyer or your ad agency partner.
• Insights: Can view Page performance data and audience analytics. Great for a data analyst or marketing strategist.
• Community Activity: Can view and respond to comments, remove unwanted comments, and suspend users.

You can mix and match these tasks to create a custom role for any team member, contractor, or partner, giving them what they need to do their job without exposing your core Page settings.

Final Thoughts

Gifting someone "owner" access to your Facebook Page, or "full control" as it's now called, is a major decision that streamlines management but requires total trust. By understanding the distinction between direct Page access and the Meta Business Suite, and choosing the right permission level for each person, you can structure your team for secure and efficient growth without handing over the keys to the entire kingdom unnecessarily.

We know that even small social media teams can become chaotic when managing collaboration. Once you have your permissions set correctly on Facebook, managing the day-to-day workflow doesn't have to stay complicated. To simplify things even further, we built Postbase to centralize your planning, scheduling, and engagement across all your platforms in one clean, reliable view. Instead of juggling complex permissions in Meta, you can bring your team into a unified calendar and inbox where everyone can collaborate without the headache.