How to Transfer Facebook Page Ownership

Transferring ownership of a Facebook Page can feel like a high-stakes process, but it’s entirely manageable once you know the exact steps to take. Whether you’ve sold your business, are handing over responsibilities to a new manager, or restructuring your company's assets, a clean transfer is essential. This guide will walk you through every option, covering both the classic Page layout and Facebook’s New Pages Experience, so you can confidently hand over the keys.

First Things First: Understanding Roles vs. Ownership

Before you begin the transfer, it's important to understand the hierarchy of control on a Facebook Page. In the past, the highest level of access was "Admin." While Admins have powerful permissions, true ownership is now handled through an individual’s Facebook account or, more formally, through a Meta Business Account. Having full control means you can do everything an Admin can do, plus manage Page access for others and edit a Page's financial and business information.

Here’s a quick breakdown of the main roles you can assign:

• Full Control (Admin/Owner): This is the highest level of access. The user can manage all Page settings, including adding or removing other people (including other admins), posting content, running ads, responding to messages, viewing insights, and managing financial details. The person with full control is effectively the owner, and this is the access you'll be transferring.
• Partial Access (Editor, Moderator, etc.): These roles grant specific permissions without giving away the keys to the castle.
  • Editor: Can do everything an Admin can except manage page roles and settings. They can publish content, send messages as the Page, and view insights.
  • Moderator: Can respond to comments, send messages, and remove comments, but cannot create content for the Page. Ideal for community managers.
  • Advertiser: Can only create ads, view ad performance, and see insights.
  • Analyst: Can only see Page insights and content performance. They can’t post or interact with the Page.

In this guide, we are focused on transferring full control - handing over complete authority and ownership of the Page to someone else.

Pre-Transfer Checklist: What to Prepare

A smooth transfer requires a little prep work. Skipping these small steps is the number one reason transfers fail. Make sure you have the following in place before you start the process:

• The new owner must have a personal Facebook account. They cannot receive Page ownership without one.
• The new owner should "Like" the Facebook Page. This makes them easier for Facebook’s system to find when you're searching for them.
• You must be Facebook friends with the person you’re adding. For security purposes, Facebook often requires you to be friends for at least 72 hours with the individual you want to grant full control to. Go ahead and send that friend request now.
• Have your Facebook password ready. Facebook will ask you to re-enter your password to confirm that you are authorized to make such a significant change.

How to Transfer Ownership: A Step-by-Step Guide

Facebook currently has two different Page layouts in use: the "Classic Page" experience and the "New Pages Experience." The transfer process is slightly different for each one. To check which version you have, look at your Page's admin view. If you see an option to "Switch" into your Page profile, you’re likely on the New Pages Experience. If not, you’re probably on a Classic page.

Method 1: For the New Pages Experience (Most Common)

The New Pages Experience operates more like a personal profile, allowing you to switch between your personal account and your Page. This is the simplest and most direct way to transfer full control.

1. Switch to Your Page's Profile: From your Facebook homepage, click your profile picture in the top-right corner. Then, select the Page you wish to transfer.
2. Navigate to the Professional Dashboard: Once you are acting as the Page, click the Page’s profile picture in the top-right corner again, then select "Professional Dashboard" from the menu. You can also access this from the left-hand menu on your Page's feed.
3. Go to Page Access: In the Professional Dashboard, scroll down the left-hand menu until you find "Page Access." Click on it.
4. Add the New Owner: In the "People with Facebook access" section, you'll see a line item for "Add New." Click it.
5. Search for the Person: A window will pop up. In the search bar, type the name or email address of the person you want to transfer ownership to. Once you've found and selected the correct person, click "Next."
6. Grant Full Control (The Vital Step): This is the most important step. On the next screen, you’ll see a list of permissions. To transfer true ownership, you must toggle on the option that says: "Allow this person to have full control." A pop-up will explain that this person will have the same level of access as you, including the ability to remove you from the page. Review this and then click "Give Access."
7. Confirm with Your Password: For security, Facebook will ask you to re-enter your personal profile password. This confirms it’s really you making the change. Enter it and click "Confirm."
8. Pending Invitation: The person will now receive a notification inviting them to take over with full control. They have 30 days to accept this invitation. Once they accept, they officially have ownership of the page.

After the new owner has accepted, you can choose to have them remove you from the Page, or you can remove yourself. This completes the transfer entirely, leaving them as the sole owner.

Method 2: For Classic Facebook Pages

If your Page is still using the classic layout, the process is slightly different and happens in the old "Page Roles" section.

1. Go to your Page Settings: Navigate to the Facebook Page you want to transfer. In the left-hand menu, find and click on "Settings."
2. Select "Page Roles": Inside the settings menu, click on "Page Roles." This page is where you manage everyone who has access to your Page.
3. Assign a New Page Role: Look for the section titled "Assign a New Page Role." Start typing the name of the person you want to add into the text box. A dropdown of people matching that name will appear.
4. Set them as an Admin: Next to the name box, there's a dropdown menu that likely defaults to "Editor." Click on it and change the selection to "Admin." A warning box will appear explaining what an Admin can do. Read it and click "Add."
5. Confirm with Your Password: Just like with the New Pages Experience, Facebook will require you to enter your password to finalize the addition.
6. Pending Admin Invitation: The person will get a notification to accept the Admin role. Until they accept, their status will show as "pending" in the Page Roles section.
7. Complete the Final Handover: Once the new Admin accepts, they will have equal power to you. For a full transfer of ownership, the original owner must then be removed. The new Admin can navigate back to the "Page Roles" section, find your name, click "Edit," and select "Remove." Alternatively, you can choose to remove yourself. When one Admin remains, they become the de facto owner.

Method 3: Using a Meta Business Account (The Best Practice for Businesses)

If the Page is connected to a Meta Business Account (formerly Business Manager), using this platform is the most professional and secure way to manage ownership. This method centralizes control and separates it from personal profiles, which is ideal if you are managing assets for a business or agency.

1. Go to Meta Business Suite: Log in and go to business.facebook.com. Make sure you are in the correct Business Account if you manage more than one.
2. Navigate to Settings: In the bottom-left corner, click the gear icon for "Settings."
3. Add People to the Business Account: In the menu that appears, under "Users," click "People." Here, click the blue "Add people" button.
4. Invite the New Person: Enter the business email address of the person you would like to have full control. It’s highly recommended to assign them "Business account admin access" so they can manage all business assets, not just the Page. Click "Next."
5. Assign Asset Access: On the left side of the next screen, you'll see a list of all your assets. Select the Facebook Page you wish to transfer. On the right, a list of permissions will appear. Toggle on the switch next to "Manage Page," which gives them full control over that asset.
6. Send the Invitation: Click "Invite." The person will receive an email prompting them to join your Business Account. Once they accept and log in, they will have full control over the assigned Page.

Troubleshooting Common Issues

What happens when things don't go as planned? Here are some common roadblocks and how to solve them.

• "I can't find the person I'm trying to add." This is usually because you are not friends on Facebook, they have not yet Liked the Page, or you misspelled their name or email address. Double-check all three.
• "The 'Full Control' option is grayed out." This means you do not have sufficient permissions to transfer ownership yourself. You are likely an Admin but not the person with full control of the Page or the Business Account that owns it. You'll need to contact the actual page owner to make the change.
• "They never received the invitation." Ask them to check their email's spam or promotions folder, and the "Notifications" section on their personal Facebook account. If it's still missing, you can cancel the pending invitation and resend it.

Final Thoughts

Transferring Facebook Page ownership is a straightforward task once you identify which Page experience you're using. Whether you're working through the built-in Page Access settings or using a Meta Business Account for a more formal handover, following the steps clearly will result in a successful transfer. Just remember to double-check that you are granting "Full Control" or "Admin" access to complete the process.

And once ownership is settled, the real work of collaborating on the page can begin. This kind of transition is exactly what streamlined tools are for. At Postbase, we designed our platform to make a team handover feel effortless. Our visual content calendar gives everyone an instant overview of the schedule, and with our unified inbox, teammates can see past conversations and jump into new ones without missing a beat, ensuring a seamless management experience for the whole team.

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