How to Assign Roles on a Facebook Page

Building a successful social media presence rarely happens alone, and managing a Facebook Page is a team sport. Bringing collaborators on board is the best way to scale your content, engage your community, and grow your brand, but giving out your password is a huge security risk. Instead, you need to assign page roles to give your team the specific access they need - and nothing more. This guide will walk you through exactly how to add people to your Facebook Page, break down what each role can and can't do, and share some best practices for managing your team securely.

Why Does Assigning Facebook Page Roles Matter?

Taking a few minutes to set up page roles correctly can save you from major headaches down the road. It isn't just a "nice-to-have" feature, it's a foundational part of professional social media management.

• Enhanced Security: The single most important reason to use page roles is to avoid sharing your personal Facebook login details. When you give someone direct access to your account, you give them the keys to everything - not just your Business Page. Assigning a role bypasses this entirely. If a team member leaves, you simply remove their access to the Page, and your personal account remains secure.
• Clearer Workflow and Accountability: When everyone is an Admin, it's easy for wires to get crossed. Who is supposed to answer that direct message? Who scheduled that post? By assigning specific roles, you create clear distinctions. Your social media manager becomes an Editor, your customer service rep becomes a Moderator, and your ad agency gets Advertiser access. Everyone knows what they're responsible for, which leads to a more efficient and accountable workflow.
• Permission Control: Not everyone on your team needs the ability to delete the Page or change its name. The principle of least privilege - giving someone only the access required to do their job - is a best practice in any digital environment. If your intern is only there to monitor comments, they shouldn't have the ability to create new posts or run ads. Roles make this level of control simple to implement.

Understanding the Different Facebook Page Roles

Facebook's New Pages Experience shifted how permissions work, moving toward a task-based access model. The primary distinction is "Facebook access" versus "Task access." Someone with Facebook access can switch into the Page profile and manage it directly on Facebook, whereas someone with Task access works behind the scenes through tools like Meta Business Suite.

Here’s a breakdown of the primary roles and what they mean for your team.

Admin (Full Control)

Think of the Admin as the owner of the house. They have complete and total control over every aspect of the Page. This is the highest level of permission you can grant, and it should be reserved for only the most trusted individuals, like a business co-founder.

An Admin can:

• Create, manage, and delete posts, Stories, and other content.
• Send messages from the Page's inbox and respond to comments.
• Create and manage ads, promotions, or boosted posts.
• View all Page Insights and performance data.
• Manage Page settings, including the Page's name and details.
• Most importantly: Add, manage, and remove other people from the Page - including other Admins.
• Ultimately, an Admin can even delete the Page.

Who needs this role? Business owners and co-founders. A general rule of thumb is to have at least two Admins in case one person gets locked out of their account, but limit this role as much as possible.

Editor

The Editor is the day-to-day manager of the Page. This role is perfect for your social media manager, content creator, or marketing lead - someone who handles all aspects of content and engagement but doesn't need to control permissions.

An Editor can:

• Create, manage, and delete all content (posts, Stories, etc.).
• Respond to comments and manage direct messages.
• Create ads and promotions.
• View Page Insights.
• View who published content on the Page's behalf.

They cannot manage Page settings or assign roles to other people. This is the ideal role for most marketing team members.

Moderator

The Moderator is your community's frontline guardian. This role is designed for team members who focus exclusively on audience engagement, like a customer service representative or a dedicated community manager.

A Moderator can:

• Respond to and remove comments on the Page.
• Send messages anonymously as the Page.
• Manage and respond to direct message inquiries.
• Remove and ban people from the Page.

Notice what's missing? A Moderator cannot create posts, schedule content, or run ads. Their focus is purely on managing the conversation happening around your content.

Advertiser

As the name suggests, the Advertiser role is for anyone whose sole responsibility is paid promotion. It's the perfect level of access for an external advertising agency, a media buyer, or a freelance ad specialist.

An Advertiser can:

• Create, manage, and delete ads.
• View Page Insights related to ad performance.
• View who published specific content or comments from the Page.

They have zero ability to post organic content or interact with comments and messages. This keeps their access tightly focused on their job, protecting your organic brand voice.

Analyst

The Analyst has "read-only" access to your Page's performance. They can see everything that's happening behind the scenes but can't change anything. This role is great for stakeholders, executives, or marketing analysts who need to report on performance without being involved in the day-to-day management.

An Analyst can:

• View all Page Insights (likes, reach, engagement, etc.).
• See who published a post or made a comment as the Page.

They can't post, comment, send messages, run ads, or do anything else that actively affects the Page. It’s a very safe way to give someone visibility into your performance.

How to Assign Roles on Your Facebook Page (Step-by-Step)

Now that you understand the roles, let's walk through the exact steps to assign them. The process is slightly different on a desktop computer versus the mobile app.

On a Desktop Browser:

1. Navigate to Your Page: Go to Facebook and select your Page from the left-hand menu, or click your profile photo in the top right and click "See all profiles" to switch over to managing your Page.
2. Access Your Dashboard: Once you're managing as your Page, click the "Manage" button on the main Page view. This will take you to your Professional Dashboard.
3. Find "Page Access": In the left-hand menu of your Professional Dashboard, scroll down to the "Your Tools" section and click on "Page Access."
4. Invite a New Person: At the top, you'll see "People with Facebook access." Click the "Add New" button next to it. A wizard will pop up explaining the different levels of access. Click "Next."
5. Search for the Person: Type the name or email address of the person you want to add. Facebook will search your friends list and beyond. Select the correct person from the list.
6. Assign the Role and Grant Access: A new screen will appear, showing you the different permissions you can assign. To give full Admin access, you must toggle the option for "Allow this person to have full control." Otherwise, you are granting them Editor, Moderator, Advertiser, or Analyst level access. Review the permissions, then click "Give Access."
7. Confirm with Your Password: For security, Facebook will ask you to re-enter your personal password to confirm the change.
8. Pending Invitation: The person you invited will receive a notification to accept the role. Their access won't become active until they do. The invitation expires after 30 days.

On the Facebook Mobile App:

1. Switch to Your Page's Profile: Open the Facebook app and tap the menu icon (your profile picture with three lines) in the bottom right. At the top of the menu, tap the arrow next to your name and select your Page to switch to it.
2. Open the Menu: Tap the menu icon in the bottom right corner again to access your Page's menu.
3. Go to the Dashboard: Tap on the "Professional Dashboard" button near the top of the screen.
4. Find Page Access: Scroll down until you see the "Tools" section and tap on "Page Access."
5. Start the Invitation: Tap the "Add New" button.
6. Search and Select: Just like on desktop, search for the person by their name or email and select them from the list.
7. Choose Permissions: The app will show a screen where you can assign specific task access. For full control (Admin access), you'll need to toggle on the final option. Read the summary of permissions for the role you're assigning and tap "Give Access."
8. Confirm with Your Password: Enter your personal Facebook password and tap "Confirm" to send the invitation.

Best Practices for Managing Your Page Roles

Once you've started assigning roles, it's important to manage them proactively. Here are a few simple rules to keep your Page secure and your team efficient.

• Only Assign What’s Necessary: Before adding someone, stop and think about the lowest level of permission they need to do their job effectively. If your ad specialist asks for Admin access, there's a good chance they only need Advertiser access. Don’t hand out extra control "just in case."
• Conduct Regular Audits: At least once a quarter, go to your "Page Access" settings and review who has a role. Have any freelancers or agencies finished their contracts? Have employees changed roles or left the company? Remove anyone who no longer needs access immediately. This simple check-up prevents "permission creep" where old team members retain access long after they should.
• Use Strong Personal Passwords: Since Page access is tied to personal Facebook accounts, remind your team about the importance of using strong, unique passwords and enabling two-factor authentication (2FA). A team member's compromised personal account could become a new vector of attack for your Business Page.

Final Thoughts

Assigning roles on your Facebook Page is an essential skill for any marketer, business owner, or creator. It’s the key to working securely and effectively with a team, ensuring that everyone has the access they need to contribute without putting your assets at risk. By understanding what each role does and regularly auditing who has access, you create a professional framework that can grow with your brand.

As your team grows, keeping everyone aligned can be a challenge. Tools designed for collaboration make a huge difference. At Postbase, we built our platform with teams in mind. Features like our unified inbox allow your moderators and editors to manage all comments and DMs from one place, rather than jumping between apps. Our visual content calendar gives your entire creative team - from strategists to designers - a bird's-eye view of your content plan, making collaboration seamless and keeping messy spreadsheets out of your workflow.