Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Add Influencers on LinkedIn

Connect with LinkedIn influencers to boost your career or brand. Discover how to find, follow, and build genuine relationships with key industry players.

How to Network with Alumni on LinkedIn

Unlock your career potential by networking with alumni on LinkedIn. Find the right connections, craft effective messages, and build lasting relationships today.

How to Tag a Page on LinkedIn

Boost your LinkedIn content's reach with effective tagging! Learn step-by-step how to tag pages in posts, comments, and more. Avoid common mistakes today.

How to Measure Brand Awareness on LinkedIn

Measure brand awareness on LinkedIn effectively with our guide. Discover key metrics to track and enhance your content strategy for better engagement and growth.

How to Find a LinkedIn Company Page URL

Find any LinkedIn Company Page URL quickly with this guide. Learn simple and advanced methods for desktop and phone, plus tips for marketers and developers.

How to Use LinkedIn Groups Effectively

Unlock the potential of LinkedIn Groups for networking and brand building. Learn to avoid spam and establish authority for meaningful connections and growth.

How to Use LinkedIn Groups for Lead Generation

Unlock the power of LinkedIn Groups for lead generation. Discover step-by-step strategies to connect with ideal customers and turn groups into a lead engine.

How to Send a Networking Message on LinkedIn

Craft effective LinkedIn networking messages with our guide. Learn the strategy, empathy, and follow-up techniques to turn cold outreach into warm connections.

How to Create Multiple Accounts on LinkedIn

Learn to create and manage multiple LinkedIn accounts strategically. Discover why it's beneficial, how to do it safely, and best practices for success.

How to Update a LinkedIn Banner

Update your LinkedIn banner for a powerful first impression. Learn how to tell your story, showcase value, and avoid common mistakes with our expert guide.

How to Connect on LinkedIn Without Knowing the Person

Learn how to connect on LinkedIn with strangers using effective strategies and templates. Build your network, find mentors, and unlock new opportunities today!

How to Feature a Post on LinkedIn

Feature your best LinkedIn posts with ease! Learn how to use LinkedIn's Featured section to boost your personal brand and attract the right attention.

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post

The simplest way to manage your social media