How to Tag a Page on LinkedIn

Tagging a page on LinkedIn is one of the simplest and most effective ways to boost your content’s reach, build connections, and make your profile look more professional. This guide will walk you through exactly how to do it step-by-step, not just in posts, but in comments, articles, and even your personal profile. We'll also cover the common mistakes people make and the strategic reasons you should be tagging more often.

So, What Does Tagging a Page Even Mean?

Tagging, or mentioning, a company page on LinkedIn involves using the "@" symbol followed by the page's name. When you do this correctly, the name turns into a clickable blue link that leads directly to that company’s LinkedIn page. Think of it as inviting someone into a conversation or giving them a public shout-out. This small action has some pretty big benefits:

• It Notifies the Page: The company you tagged gets a notification that they've been mentioned. This puts you and your content directly on their radar, which is great for catching the eye of a potential employer, client, or business partner.
• It Increases Visibility: Your post now has a chance to be seen by people who follow that company's page, not just your own network. If an admin from the tagged page engages with your post - with a like or comment - its visibility can grow exponentially.
• It Builds Social Proof and Relationships: Regularly tagging clients, partners, and collaborators showcases your active professional network. It's a way of saying, "Hey, we're working together and doing great things." This reinforces business relationships and provides public validation.
• It Adds Credibility to Your Content: Citing a source, mentioning a company whose product you’re reviewing, or giving credit to a former employer gives your content depth and legitimacy. These tags act like professional footnotes, showing you've done your homework.

The Step-by-Step Guide to Tagging on LinkedIn

The good news is that the mechanics of tagging are consistent across most of LinkedIn. Once you get the hang of it for posts, you'll know how to do it just about anywhere else.

How to Tag a Page in a LinkedIn Post or Comment

This is the most common use case, and it's incredibly straightforward. The process is identical whether you’re creating a new post or replying in the comments.

1. Start creating your post or comment. Click "Start a post" at the top of your feed or click "Comment" on a post you want to reply to.
2. Type the '@' symbol. As soon as you type the "@" symbol, a dropdown menu will appear.
3. Begin typing the company's name. You don't need to type the full name. Just starting with the first few letters will cause LinkedIn to suggest a list of relevant people and company pages.
4. Select the correct page. Scroll through the short list and click on the company page you want to tag. Pay attention to the logo and follower count to make sure you're picking the right one, especially for companies with common names.
5. Confirm the tag. Once you select it, the name will appear in blue font in your text editor. This confirms the page has been successfully tagged. You can now finish writing your message and hit "Post" or "Reply."

Example: "It was a fantastic experience collaborating with the team at @Microsoft on our recent cloud integration project. Their platform made the transition seamless and efficient."

How to Tag a Page in a LinkedIn Article

LinkedIn Articles allow for long-form content, and tagging works just as easily here. The process is the same as with posts. Simply type the "@" symbol while writing in the article body and select the company from the dropdown menu. This is a great way to reference sources, cite companies whose data you’re using, or highlight tools and technologies you recommend within your writing.

Don’t Forget to Tag Pages on Your Profile's "Experience" Section

This is one of the most important and overlooked places to use tagging. When you link your job experience to a company's official LinkedIn page, their logo appears next to your role, and your profile becomes part of their employee network. It's an instant credibility boost. If your past roles don't have logos next to them, it's time for a quick update.

1. Go to your profile and scroll down to the Experience section.
2. Click the pencil icon to edit your current role or a previous one.
3. In the "Company name" field, start typing the company's name.
4. Just like with posts, a dropdown menu will appear. Select the correct, official company page.
5. Once you choose it, the company's logo should appear.
6. Click "Save." That’s it! Your profile now looks cleaner and more connected.

The Art of Tagging: Best Practices and Strategy

Just because you can tag doesn't mean you always should. Effective tagging is about relevance and tact. Spamming irrelevant tags is a surefire way to get ignored or even muted. Here's how to do it right.

Tagging with a Purpose: When to Mention a Company

• Giving Credit and Recognition: Did a company's tool help you finish a project? Tag them and say thank you. Did you have a great experience with a client? Mention them alongside a positive testimonial (with their permission, of course). Sincere praise goes a long way.
• Sharing Company Content: If you're sharing a blog post, white paper, or case study from a particular company, tag them. It alerts them that you’re amplifying their message and gives them a reason to engage with your share.
• Announcing Partnerships: When announcing a new collaboration, project, or client, tag all the involved companies. This turns the announcement into a shared celebration and ensures all their networks see the news.
• Asking a Question: If you have a question directed at a specific company or about their product, tagging them in a post can be a good way to get a public response from their social media team. Be polite and specific.
• Company Events &, News: Are you attending a webinar hosted by a company? Post about what you’re learning and tag them. Did they just win an award or release a new product? Congratulate them with a mention.

When Not to Tag

Avoid what's often called "vanity tagging" or "spam tagging." This is the practice of tagging trending or huge companies in a totally irrelevant post just to try and get more views. Don't tag @Google in your post about your local bake sale. It’s obnoxious, ineffective, and makes you look out of touch. If the tag doesn't add value or context to the conversation, leave it out.

"Help! My Tag Isn't Working." – Common Issues and Fixes

Things don't always go smoothly. If you're running into trouble, here are a few likely culprits and how to resolve them.

Issue #1: I can’t find the company page when I type "@..."

This is the most frequent problem. Usually, it's for one of these reasons:

• You're spelling it slightly wrong. Check for typos, abbreviations, or extra words. Is it "The Marketing Co" or just "Marketing Co"? Double-check the company's official page name.
• The page doesn't exist. Not every business has a LinkedIn Company Page, especially very small or very new ones.
• LinkedIn is just being a little slow. Sometimes, you need to wait a second or two after typing "@" for the suggestion box to fully load. Be patient and type a few more letters to narrow the search.

Issue #2: I selected the tag, but it's not showing up as a blue link.

This can happen occasionally. If the name appears in plain black text, it's not a functional tag. Here's a quick fix: backspace to delete the company name you just typed and try re-tagging it. Simply typing "@" and re-selecting it from the list usually solves the glitch.

Issue #3: The Tag Links to the Wrong Company Page.

Many companies have similar names or unofficial pages created by fans or former employees. Before you hit "Post," quickly hover over the blue link. A little pop-up will appear with the page's summary and follower count. Use this to verify that you’ve tagged the official, intended page.

Final Thoughts

Tagging company pages is a fundamental LinkedIn skill that punches well above its weight. It's a quick action that bridges the gap between your content and the companies you admire, work with, or want to reach. By doing it correctly and strategically, you can expand your network, enhance your credibility, and spark meaningful conversations on the platform.

Once you’ve mastered the art of tagging on LinkedIn, you'll naturally want to apply that same level of detail across all your other social channels. We know firsthand that managing custom strategies for each platform can get messy, which is why we built Postbase. Our simple visual calendar lets you plan, schedule, and customize your content - including your mentions and tags - for every platform in one organized place, helping your strategy feel cohesive rather than chaotic.