How to Feature a Post on LinkedIn

Want to make your best LinkedIn content stand out long after it disappears from the feed? LinkedIn’s Featured section is your personal highlight reel, a dedicated space at the top of your profile to showcase your most valuable work. This guide will walk you through exactly how to feature a post, why this small action has a huge impact on your personal brand, and what types of content will attract the right kind of attention.

What is the LinkedIn Featured Section?

Think of the Featured section as a curated portfolio built directly into your LinkedIn profile. It sits prominently under your "About" section, offering a highly visible showcase for your proudest achievements, most impactful content, and key professional insights. Instead of letting your best work get buried in the chronological timeline, this feature allows you to pin it right where visitors can’t miss it.

For individuals, it's a way to spotlight your expertise beyond your job title or resume. For company pages, it functions similarly, allowing you to highlight major announcements, successful case studies, or culture-defining posts. This isn't just a place to store old content, it's a strategic tool for shaping the first impression you make on anyone who lands on your profile, from potential clients to future employers.

Why Bother Featuring Posts? (Hint: It’s a Big Deal)

Skipping this feature is like leaving money on the table. It turns your passive profile into an active, lead-generating asset. Here are the main reasons why you should start featuring content today.

1. Control Your Professional Narrative

When someone visits your profile, what do you want them to see first? Their default view is your recent activity, which might be a simple comment you left or a quick share. The Featured section allows you to direct their attention immediately to what matters most. You get to introduce them to your work, your ideas, and your successes on your own terms. Do you want to be seen as a thought leader, a results-driven expert, or a creative innovator? Feature content that tells that specific story.

2. Extend the Life of Your Best Content

The average LinkedIn post has a lifespan of about 24-48 hours before the algorithm moves on. You might spend hours crafting a brilliant post, and then it’s gone, buried under a mountain of new updates. Featuring a post rescues it from this fate. A high-performing post can live in your Featured section for months, continuing to generate views, engagement, and traffic long after its organic reach has faded. It’s the ultimate content recycling strategy.

3. Build Professional Authority and Credibility

Telling people you’re an expert is one thing, showing them is far more powerful. Your Featured section is the perfect place to provide tangible proof of your skills. You can showcase:

• Detailed case studies that outline a problem, your solution, and the brilliant results.
• Articles you’ve published on industry blogs or major publications.
• A carousel post that breaks down a complex topic in an easy-to-understand way.
• A speaking engagement, a podcast interview, or an appearance on a webinar.

This collection of work acts as social proof, solidifying your reputation and building trust with your audience instantly.

4. Drive Traffic and Convert Visitors

Your LinkedIn profile isn't just a digital resume, it's a funnel. The Featured section is a powerful tool at the top of that funnel. You can strategically feature posts that include calls-to-action (CTAs) and direct links to important destinations.

• Feature a post announcing your free e-book to grow your email list.
• Showcase a video that walks through your services and links to your booking page.
• Pin a post that directs people to your personal website or portfolio.

Every featured item is a new opportunity to convert a curious profile visitor into a subscriber, a lead, or a customer.

How to Feature a Post on Your LinkedIn Profile: The Step-by-Step Guide

Luckily, adding content to your Featured section is straightforward. There are two main ways to do it, both taking less than a minute.

Method 1: Featuring an Existing Post

This is the quickest way to add a post you recently published or one that performed exceptionally well.

1. Navigate to your LinkedIn profile.
2. Scroll down your activity feed to find the post you want to feature.
3. Click the three dots (...) located in the top-right corner of the post editor.
4. From the drop-down menu that appears, select "Feature on top of profile."

That's it! LinkedIn will show a confirmation at the bottom of your screen, and the post will now appear in your Featured section.

Method 2: Adding Content Directly from the Featured Section

This method is great for finding older posts without endlessly scrolling through your feed, or for adding external links and media.

1. Go to your LinkedIn profile.
2. Scroll down to your "Featured" section. If you’ve never used it before, LinkedIn may prompt you to add your first piece. If not, just click the plus icon (+) on the right side of the section header.
3. A menu will pop up asking what you want to add. Choose "Posts."
4. A window will appear showing your most recent posts. Scroll through and select the star icon on any post you want to feature.
5. You can also add other content types from this menu, such as articles you've published on LinkedIn, external links (like to your website or a press feature), and media (like photos or documents).

Managing Your Featured Content: Keep It Fresh

Your Featured section shouldn't become a digital museum. To keep it effective, you’ll want to manage it regularly by reordering or removing content. Here’s how.

How to Reorder Your Featured Items

The order of your content matters - the item in the first position will get the most attention. You should place your most important or relevant piece there.

1. Go to your Featured section on your profile.
2. Click the pencil icon in the top-right corner to open the editor.
3. You will see a list of all your featured items. Next to each one is a "hamburger" icon (three horizontal lines).
4. Click and drag this icon to move your posts up or down in the list. The one at the top becomes the primary featured item.
5. Click "Done" to save your changes.

How to Unfeature a Post

As your goals change or you create new, better content, you'll want to swap out older pieces.

1. Click the pencil icon on your Featured section.
2. In the editing window, find the post you want to remove.
3. Click "Unfeature" below the post description. You’ll be asked to confirm your choice.
4. Alternatively, you can find the original post in your activity feed, click the three dots, and select "Remove from top of profile."

What to Feature: Your Content Strategy Checklist

Not sure what makes a post "feature-worthy"? It comes down to content that supports your professional goals. Here are some proven ideas to get you started:

• Your Highest-Engagement Posts: Did a post spark an amazing conversation with hundreds of comments? Featuring it shows that you’re a respected voice in your community who creates content that resonates.
• Evergreen "Pillar" Content: Think of a post that breaks down your core business philosophy, a timeless industry framework, or provides immense value to your target audience. This establishes your deep knowledge on a subject. For example, a marketing consultant could feature a 10-slide carousel detailing their proprietary brand-building framework.
• Your Personal Brand Story: A post that shares your "why," a key lesson you've learned, or a vulnerable moment can create a powerful human connection. People work with people they know, like, and trust. This is your chance to build that connection.
• Case Studies, Testimonials, and Results: Nothing builds credibility faster than proof. Feature a post that breaks down a client win, shares a glowing testimonial video, or highlights impressive data from a project you led. Show, don't just tell.
• Content with a Clear Call-to-Action: If your goal is to drive business, feature posts that actively guide viewers. Link to your newsletter sign-up, a newly launched product, a free resource download, or your portfolio. Turn your profile into a lead magnet.
• Media, PR, and Other Appearances: If you've been featured in an article, interviewed on a podcast, or spoken at an event, share it! Featuring these posts leverages the credibility of third-party platforms to boost your own.

Three Pro Tips to Make Your Featured Section Stand Out

Now that you know the basics, let's look at a few simple tweaks to take your Featured section from good to great.

1. Curate for Your Target Audience, Not for Yourself

It’s tempting to feature the posts that *you* are most proud of, but a more strategic approach is to feature what your *ideal customer* or *employer* needs to see. Before adding a piece, ask yourself: "What problem does this solve for my audience?" "What question does this answer?" Every item should be chosen with their needs in mind.

2. Prioritize Strong Visuals

The Featured section is a visual grid. Posts with custom graphics, high-quality photos, compelling video thumbnails, or well-designed carousels will always get more clicks than a wall of plain text. Before you post, think about how it will look visually when pinned. Always aim for an eye-catching thumbnail or header image.

3. Review and Refresh It Quarterly

Get into the habit of auditing your Featured section every few months. Are the projects you've highlighted still relevant? Does the content still align with your current goals? A static Featured section can make your profile feel dated. Regularly swapping in new content shows that you are active, evolving, and continuing to produce valuable work.

Final Thoughts

Consistently creating content worth featuring is the foundation of it all. At Postbase, we built our platform to help you plan that content without the chaos. Our visual calendar makes it easy to map out your core professional topics and schedule posts ahead of time, ensuring you're deliberate about what goes live. Instead of throwing random content at the wall, you can use Postbase to plan, schedule, and analyze the very pieces you’ll one day add to your highlight reel, all from one clean workspace.