Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Introduce a New Logo on Social Media

Introduce your new logo on social media with impact. Follow our step-by-step guide to create buzz, reinforce brand values, and engage your audience effectively.

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How to Use Different Social Media Platforms for Marketing

Tailor your social media marketing by platform. Learn strategies for Instagram, TikTok, Facebook, LinkedIn, and X to engage audiences and grow your brand.

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How to Repost on Threads

Learn how to effectively repost on Threads with our guide. Discover the differences between 'Repost' and 'Quote' methods and when to use each strategically.

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How to Market Beauty Products on Social Media

Strategize your beauty brand's success on social media with our guide. Learn to build a community, create authentic content, and convert followers into loyal fans.

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How to Do a Social Media Audit for a Client

Perform a successful social media audit for clients with our step-by-step guide. Uncover insights, diagnose issues, and create a data-backed strategy for growth.

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How to Build a Social Media Following for a Podcast

Build a thriving social media following for your podcast with our step-by-step guide. Transform casual listeners into an engaged community today!

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How to Link Social Media to a Wix Website

Link social media to your Wix website to boost traffic and brand trust. Follow our step-by-step guide to connect icons and display live feeds seamlessly.

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How to Check Your Social Media Presence

Analyze your social media presence with this step-by-step guide. Discover what's working, enhance your strategy, and focus your energy effectively.

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How to Market Life Insurance on Social Media

Market life insurance effectively on social media by building trust, not likes. Learn strategies to connect, educate, and grow your business authentically.

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How to Get a Social Media Following

Learn how to build a genuine social media following with practical strategies. Establish your identity, create valuable content, and grow an engaged audience.

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How to Promote a Virtual Event on Social Media

Promote your virtual event successfully with our social media playbook. Learn pre-, during, and post-event strategies to build hype, sell tickets, and engage attendees.

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How to Announce a Book Release on Social Media

Announce your book release effectively on social media with our step-by-step guide. Learn to build hype, engage followers, and ensure a successful launch day.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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