Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Run Social Media for a Small Business

Running social media for a small business? This guide simplifies it with actionable steps for setting goals, creating content, and measuring success. Discover more!

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How to Protect Your Brand on Social Media

Protect your brand on social media with actionable steps. Learn how to build a digital fortress and maintain control over your brand's narrative online.

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How to Define Goals for a Social Media Campaign

Set strategic goals for your social media campaign with our guide. Learn to define clear objectives that drive results and align with business success.

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How to Launch a Rebrand on Social Media

Unveil your new brand identity successfully on social media. Discover step-by-step strategies to prepare, tease, and launch your rebrand, engaging your audience.

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How to Track Social Media in GA4

Track social media success with GA4! Learn how to connect efforts to website traffic and business goals. Discover clear data for platform and campaign results.

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How to Market an Event on Social Media

Promote your event effectively on social media with our guide. Discover a proven framework to build excitement, drive ticket sales, and create lasting impact.

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How to Market Your Real Estate Business on Social Media

Transform your real estate business with social media. Discover actionable steps to turn followers into leads and listings. Start connecting, not just posting.

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How to Design Your Professional Social Media

Design a professional social media profile to make a lasting first impression. Learn how to create a cohesive, trust-building presence that stands out.

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How to Get Real Estate Leads on Social Media

Get real estate leads on social media with proven content strategies, engagement tactics, and ad frameworks. Turn followers into qualified clients today!

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How to Create Social Media Pages for My Business

Learn to create professional social media pages for your business. This guide helps you optimize for visibility and plan content to connect with new customers.

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How to Create a Social Media Strategy for a Client

Create an effective social media strategy for clients with this guide. Learn step-by-step from onboarding to tangible results, turning followers into customers.

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How to Post to Multiple Social Media Sites at Once

Post to multiple social media sites simultaneously with ease! Discover time-saving strategies to streamline your workflow and maintain consistent content.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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