Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Pitch a Social Media Campaign

Learn how to pitch a social media campaign effectively. Discover storytelling techniques, strategic planning, and tips to win stakeholder approval and secure your project.

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How to Value Social Media Followers

Learn how to calculate the true financial value of your social media followers. Move beyond vanity metrics with practical models for brand and creator success.

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How to Use Social Media for Nonprofit Fundraising

Transform your nonprofit's social media into powerful fundraising tools. Learn to build an engaged community, craft compelling stories, and boost donations.

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How to Be Successful at Social Media Marketing

Achieve success in social media marketing with our step-by-step guide. Discover strategies for building connections and driving real results for your brand.

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How to Attract a Target Audience on Social Media

Attract your ideal audience on social media with our step-by-step guide. Discover how to build a genuine community and turn followers into loyal customers.

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How to Schedule Social Media Posts for Free

Learn how to automate your social media for free! Discover tools and apps to schedule posts in advance, saving you hours each week. Start today!

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How to Become a Thought Leader on Social Media

Learn how to become a thought leader on social media. Discover actionable steps to build influence and become a respected voice in your niche.

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How to Market a Service on Social Media

Market your service on social media with our step-by-step guide. Transform your presence into a client-attracting engine and sell your expertise effectively.

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How to Engage Employees on Social Media

Transform employees into authentic brand advocates on social media with our guide. Discover practical strategies to empower and engage your team effectively.

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How to Charge for Social Media Management

Learn how to charge for social media management with this guide. Explore pricing structures, pros and cons, and set rates that showcase your expertise.

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How to Repurpose Old Blog Posts for Social Media

Transform your old blog posts into engaging social media content. Save time, reach new audiences, and boost authority with our step-by-step guide.

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How to Use Social Media to Sell Cars

Learn how to turn social media into a car sales powerhouse. Discover strategies to build trust, engage buyers, and drive them to your dealership today!

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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