Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Sell Clothes on Social Media

Transform your social media profiles into a thriving clothing boutique. Learn the step-by-step process to successfully sell clothes online where your customers are.

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How to Measure Social Media Impressions

Understand social media impressions and their impact on performance. Learn to track them across platforms to optimize content and make smarter decisions.

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How to Break into Social Media Marketing

Break into social media marketing with our guide. Learn essential skills, gain experience without a job, and discover how to land your first role.

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How to Edit Images for Social Media

Transform your social media images with our guide. Learn essential editing steps and strategies to create professional, attention-grabbing visuals.

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How to Measure Awareness on Social Media

Measure social media awareness effectively with our guide. Learn which metrics reveal your brand's true reach and how to enhance your strategy for growth.

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How to Build Brand Loyalty Through Social Media

Build brand loyalty on social media with actionable strategies. Turn scrollers into advocates who buy, defend, and share your content. Discover how now!

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How to Hype Up an Event on Social Media

Generate buzz for your event on social media with our step-by-step guide. Learn how to craft excitement that sells tickets and creates unforgettable experiences.

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How to Announce a Rebrand on Social Media

Master the art of announcing a rebrand on social media. Learn how to plan, execute, and follow up with real-world examples for a seamless transition.

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How to Choose a Social Media Agency

Learn how to choose a social media agency that boosts growth and aligns with your brand. Follow our step-by-step guide to secure the perfect partner.

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How to Use ChatGPT for Social Media

Unlock the power of ChatGPT for social media! Discover how to create unique content, write tailored copy, and streamline your workflow with actionable AI strategies.

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How to Have Good Customer Service on Social Media

Deliver excellent customer service on social media with our guide. Learn practical steps and strategies to turn public conversations into positive brand experiences.

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How to Use Social Media for College Recruitment

Turn your social media into powerful recruitment tools. Discover step-by-step strategies to connect with future students on Instagram and TikTok.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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