Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Add Social Media Icons in Shopify Footer

Add social media icons to your Shopify footer effortlessly. Connect with your community and boost engagement with our easy guide and customization tips.

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How to Make Social Media Posts More Engaging

Make your social media posts stand out with these actionable strategies. Learn how to spark conversations, boost engagement, and build a loyal community today!

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How to Promote a Webinar on Social Media

Promote your webinar effectively on social media with our step-by-step guide. Learn strategies to boost sign-ups and ensure a full audience. Get started now!

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How to Create Short Videos for Social Media

Learn to create captivating short videos for social media. Discover ideas, filming, editing, and optimization tips for TikTok, Instagram, and YouTube success.

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How to Edit Surfing Videos for Social Media

Edit surfing videos like a pro with our guide. Learn to organize clips, tell a story, and add the final polish for social media that stops the scroll.

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How to Promote a Gym on Social Media

Promote your gym effectively on social media with our guide. Discover strategies to build a community, engage users, and convert followers into members.

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How to Use Social Media Advertising

Turn your social media into a results-driven engine. Discover how to set goals, define audiences, create ads, and optimize campaigns for business success.

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How to Create a Social Media Calendar Template

Build a powerful social media calendar template with our guide. Discover essential columns, strategic tabs, and how to create a dynamic workflow today.

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How to Launch a Book on Social Media

Launch your book on social media with a strategic plan. Transform followers into readers with our step-by-step guide to creating buzz and driving pre-orders.

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How to Brand Your Business on Social Media

Craft a powerful social media brand presence with our guide. Learn to define strategy, ensure consistency, and create content that resonates with your audience.

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How to Add a Social Media Feed to WordPress

Add a live social media feed to WordPress effortlessly. Transform static pages with dynamic content using plugins. No coding needed—learn how today!

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How to Organize Social Media Content

Learn how to organize social media content effectively. This guide turns chaos into order with simple strategies for managing your brand's online presence.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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