Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Measure Reach in Social Media

Learn to measure social media reach effectively. Discover what reach is, find it on major platforms, and boost your visibility with actionable strategies.

Read more

How to Create a Social Media Agency

Start your own social media agency with this guide. Learn essential steps to go from freelance creative to agency owner and land your first clients.

Read more

How to Create a Social Media Calendar in Google Sheets

Create a powerful social media calendar in Google Sheets. Discover how to organize your strategy, plan posts, and eliminate chaos with this step-by-step guide.

Read more

How to Market Your Food Business on Social Media

Market your food business on social media with essential strategies. Create mouth-watering content, build a loyal following, and convert scrollers into customers.

Read more

How to Build Up Your Social Media

Discover how to build a thriving social media presence from scratch. Learn to find your audience, create engaging content, and grow a genuine community.

Read more

How to Become a Social Media Coordinator

Become a Social Media Coordinator with our step-by-step guide. No degree needed—just passion! Build skills, gain experience, and create a standout portfolio.

Read more

How to Connect Social Media Accounts

Connect your social media accounts effortlessly with our guide. Learn to link profiles for a cohesive brand presence and streamline your social media workflow today.

Read more

How to Market Your Podcast on Social Media

Market your podcast effectively on social media with our step-by-step guide. Learn how to create engaging content and grow a community of dedicated listeners.

Read more

How to Add Social Media Icons to WordPress Footer

Add social media icons to your WordPress footer easily with this guide. Learn simple methods using themes or plugins and connect with your audience effortlessly.

Read more

How to Learn Social Media

Master social media effortlessly with our guide. Learn core skills, build strategies, and create engaging content. Start your journey to social media mastery now!

Read more

How to Promote Gift Cards on Social Media

Boost gift card sales with strategic social media promotions. Learn how to build a solid foundation, create engaging content, and enhance visibility effortlessly.

Read more

How to Use Chat GPT for Social Media Marketing

Unlock the power of ChatGPT for social media marketing. Discover how to brainstorm, write captions, and build a content strategy with practical examples today!

Read more

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
Rating