How to Link Social Media to a Wix Website

Your Wix website is your brand’s digital storefront, and your social media profiles are where you build your community. Connecting them transforms two separate channels into a powerful, unified online presence that drives traffic, builds trust, and makes your brand unforgettable. This guide will walk you through exactly how to link social media icons and display live social feeds on your Wix website, step by step.

Why Should You Link Social Media to Your Wix Site?

Before we get into the "how," let's quickly cover the "why." Integrating your social media isn't just a design choice, it’s a smart marketing strategy. Here’s what it accomplishes:

• Boosts Traffic and Engagement: By giving website visitors a direct path to your social profiles, you encourage them to follow you. This grows your audience and gives you another channel to communicate with them, driving them back to your site for new blog posts, products, or announcements.
• Enhances Brand Consistency: A visitor should feel the same brand vibe whether they're on your homepage or your Instagram grid. Linking the two solidifies your visual identity and reinforces your brand’s voice.
• Provides Social Proof: Displaying a live feed from an active, engaging social account shows potential customers that you have a thriving community. Those likes, comments, and user-generated posts are powerful testimonials that build credibility and trust.
• Keeps Your Website Content Fresh: An embedded social media feed automatically updates your site with fresh content every time you post. This keeps your website looking current and dynamic without you having to manually update a gallery or news section.

Two Core Methods for Connecting Your Socials in Wix

Wix makes it easy to integrate your social media, and there are two primary methods you'll use, often in tandem:

1. The Social Bar: This is a simple set of clickable icons (like the Facebook "f," the Instagram camera, or the TikTok note) that links directly to your social media profiles. It's clean, non-intrusive, and a must-have for every website.
2. Embedded Social Feeds: This method displays your actual social media content - like your Instagram grid or Facebook posts - directly on a page of your website. It’s a dynamic and visually engaging way to show off your content and community.

We’ll cover how to set up both, starting with the simplest and most essential: the Social Bar.

How to Add a Social Bar with Icon Links: A Step-by-Step Guide

The Social Bar is perfect for your website's header or footer, giving visitors an easy, predictable way to find your profiles. Here’s how to set it up in the Wix Editor.

Step 1: Open Your Wix Editor and Navigate to 'Add Elements'

From your Wix Dashboard, click "Edit Site" to open the Wix Editor. On the left-hand side menu, click the plus icon (+) which is the "Add Elements" button.

Step 2: Add the Social Bar Element

A menu will appear with different elements you can add to your page. Follow this path:

• Click on "Social."
• You'll see a selection of pre-designed "Social Bars."
• Hover over the different styles to see what they look like. You can choose from colored icons, black and white icons, circles, squares, and more. Don’t worry too much about the design just yet - you can fully customize it later.
• Click on a design you like, and it will be added to your current page. You can then drag and drop it wherever you want it.

Step 3: Set Your Social Links

Now that the Social Bar is on your page, you need to connect each icon to the correct social media profile. This is the most important part!

• Click on the Social Bar you just added. A small menu will appear. Click "Set Social Links."
• A window will pop up showing a list of social icons that are currently in your bar (e.g., Facebook, Twitter, Pinterest).
• To link an icon, select it from the list and find the field that says, "What's the web address (URL)?"
• Go to your social media profile in a separate browser tab and copy the full URL from the address bar. For example:
  • Facebook Page: https://www.facebook.com/your-business-name
  • Instagram: https://www.instagram.com/your-username
  • TikTok: https://www.tiktok.com/@your-username
  • LinkedIn Company Page: https://www.linkedin.com/company/your-company-name
• Paste the complete URL into the field in Wix. Make sure it opens in a "New Window" so visitors don't navigate away from your site.
• Repeat this process for every icon you want to use.

Step 4: Add or Remove Social Icons

Your business might not be on every platform shown in the default bar. To clean it up:

• In that same "Set Social Links" window, hover over an icon you want to remove and click the trash can icon.
• To add a new one, click the "Add Icons" button at the bottom of the window. You'll see a huge gallery of icons for dozens of platforms, from YouTube and Threads to Spotify and Behance. Click the ones you need and hit "Add to Gallery." Then, go back and add your links as described in Step 3.

Step 5: Customize the Design and Place Your Social Bar

Once your links are set, it's time to make it look great.

• Click on the Social Bar, then click the "Layout" icon to change the orientation (horizontal vs. vertical) and adjust icon spacing.
• Click the "Design" (paintbrush) icon to customize the colors, shapes, and hover effects of your icons. Choose a design that matches your brand's aesthetic. You can pick from preset designs or hit "Customize Design" for full control.

Where to place it? The best spots for your Social Bar are the header or the footer of your website. This ensures it appears on every single page, giving users consistent access. To do this, simply drag the completed Social Bar into the header or footer section and attach it when prompted.

How to Embed Live Social Feeds in Wix

While the Social Bar is great for linking, a live feed is perfect for showcasing your amazing content and building social proof. The easiest way to do this is with official Wix Apps.

Step 1: Go to the Wix App Market

In the Wix Editor, click the "Add Apps" icon on the left-hand menu (it looks like three connected squares). This opens the Wix App Market, which is full of official and third-party tools to extend your site's functionality.

Step 2: Search for a Social Feed App

In the App Market's search bar, type the name of the feed you want to add. Common choices include:

• Instagram Feed: Lets you display your grid, Stories highlights, and Reels.
• Facebook Feed: Shows your recent posts from your Facebook Business Page.
• Social Media Stream: Allows you to combine feeds from multiple platforms into one dynamic stream.

Select the app you want (we recommend starting with the official Wix-made apps for the smoothest experience) and click "Add to Site."

Step 3: Connect Your Social Account

After the app is added to your page, you'll need to give it permission to access your social media content. A settings panel will automatically open.

• Click the "Connect Account" or "Login" button.
• A pop-up window from the social media platform (e.g., Facebook/Instagram) will appear. Follow the prompts to log in to your account and authorize the connection with Wix.

Once connected, the app will instantly pull in your latest posts and display them on your page.

Step 4: Customize Your Feed's Layout and Design

Don't just leave the default look! The real power comes from making the feed an integrated part of your site's design.

• Click on the feed element on your page, then click "Settings."
• In the "Layout" tab, you can choose how your content is displayed. Popular options for an Instagram feed, for instance, are the classic grid, a more dynamic masonry layout, or a sleek slider. You can also adjust columns, rows, and spacing.
• In the "Design" tab, you can customize everything from the background color and font styles to what information appears on hover (like captions or like counts). Match these settings to your website's overall visual identity.

Strategically place your live feed on your homepage to capture attention immediately, on a dedicated "Community" page, or even at the bottom of relevant blog posts.

More Than Just Links: Creating a Cohesive Brand Experience

Connecting your social media profiles to Wix isn't just a technical task, it's a piece of your larger brand strategy. Here are a few final tips to get the most out of it:

• Keep Your Visuals Aligned: Use the same profile picture, cover photos, bio text, and primary color palette on your Wix site and your social profiles. It creates a seamless and professional experience.
• Add Your Website Link to Your Social Bios: This works both ways! Make sure every social media profile has a clear link back to your Wix website in the bio. This is your most valuable piece of online real estate - use it!
• Enable Social Sharing on Your Blog: If you have a blog on your Wix site, enable the social sharing buttons on your posts. This encourages readers to share your content with their followers, creating a loop of traffic from your website, to social media, and back again.

Final Thoughts

Connecting your social media to a Wix website is a foundational step in building a unified and powerful online brand. By using a Social Bar for direct linking and embedded feeds for dynamic content, you create an interconnected ecosystem that engages your audience, builds trust, and keeps your digital presence fresh and exciting.

Of course, once everything is linked, the real work begins: consistently creating great content for those platforms. Managing multiple social accounts - planning, scheduling, engaging with comments and DMs, and analyzing what works - can feel chaotic. This is exactly why we built Postbase. After spending years working with tools that were clunky and unreliable, especially with modern content like Reels and TikToks, we knew we had to create something better. Our visual calendar, reliable scheduling, and unified inbox help you manage everything in one clean, modern space, so you can focus on creativity, not chaos.