How to Connect Instagram to Wix

Connecting your Instagram feed to your Wix website is a fantastic way to keep your site dynamic, showcase real-time social proof, and seamlessly grow your audience on both platforms. This guide will walk you through the entire process, step-by-step, using the official Wix app. We'll also cover a few smart strategies for designing and placing your feed to boost engagement and make your brand look its absolute best.

Why Your Wix Site Needs Your Instagram Feed

Before we get into the "how," let's talk about the "why." Integrating your live Instagram feed isn't just a design choice, it's a smart marketing move that adds immediate value to your website. When done right, it can transform a static site into a more engaging, trustworthy, and current online hub.

It Provides Instant Social Proof

An active Instagram feed is visible proof that your brand is alive and kicking. When potential customers or clients land on your site, a grid of recent, engaging posts shows that you have an active community and that you're consistently putting out content. It's a powerful signal of credibility that says, "We're here, we're active, and people are paying attention." For new businesses or personal brands, this kind of social proof can make a huge difference in building trust.

Your Website Stays Fresh Automatically

Manually updating your website's photo galleries and news sections can be a chore. By embedding your Instagram feed, you automate this process. Every time you post a new Reel, share a product update, or showcase a client testimonial on Instagram, your Wix site updates right along with it. This keeps your homepage and landing pages from feeling dated without you having to lift a finger in the Wix editor.

Turn Website Visitors into Followers

Your website gets traffic from Google, email lists, and other sources beyond social media. The Instagram feed on your site acts as a bridge, giving those visitors an easy, one-click path to follow you. Instead of just hoping they search for your handle later, you present your beautiful feed right there, inviting them to join your community with a "Follow on Instagram" button. It's a low-friction way to cross-pollinate your audiences.

Create a Cohesive Brand Experience

Your brand's personality shines on Instagram through your visuals, captions, and interactive content. Bringing that feed onto your website builds a more consistent and authentic brand experience. This is part of using Instagram for business to its full potential. It helps visitors get a better feel for your ethos and vibe, creating a much stronger connection than a few corporate headshots or stock photos ever could.

What You Need Before You Start

The single biggest hurdle people face when connecting Instagram to Wix is having the wrong type of account. The Wix Instagram Feed app uses the official Instagram/Meta API, which has a specific requirement: you must have an Instagram Business or Creator account. A personal Instagram account simply won't connect.

Additionally, your Instagram Business/Creator account must be properly linked to a Facebook Page that you manage. If you've run ads or used Meta's Business Suite before, you've likely already done this. If not, don't worry - it's a straightforward process.

How to Switch to an Instagram Business or Creator Account

If you're currently using a personal account, you can switch for free in just a few taps. A Business account is best for brands, retailers, and service providers, while a Creator account is tailored for public figures, influencers, and artists.

1. Go to your Instagram profile and tap the hamburger menu (three horizontal lines) in the top-right corner.
2. Tap on Settings and privacy.
3. Scroll down and tap on Account type and tools.
4. Tap Switch to professional account.
5. Follow the on-screen prompts. You'll be asked to pick a category that describes you or your business and then select either Creator or Business.
6. During this process, Instagram will prompt you to connect to a Facebook Page. You can connect to an existing one or create a new one. This step is essential!

Once you've made the switch and linked your Facebook Page, you're ready to add the feed to your Wix site.

Step-by-Step: Adding and Customizing the Wix Instagram Feed App

Now for the main event. We'll use the official, free Wix Instagram Feed app, which offers a ton of flexibility and is the most reliable option available in the Wix ecosystem.

1. Head to the Wix App Market

First things first, you need to add the app to your site. From your Wix Editor, look at the vertical menu on the left side. Find the icon that looks like a small grid of squares labeled Add Apps. Click it.

This will open the Wix App Market. In the search bar at the top, type "Instagram Feed." The top result should be the official app by Wix. Click on it, then press the blue Add to Site button. Wix will install the app and place a default demo feed on your current page.

2. Connect Your Instagram Account

With the demo feed placed on your page, click on it once to select it. A small menu will appear. Click on the Settings button. This opens up the app's main control panel.

Inside the settings panel, the first notification you'll see will prompt you to connect your account. Click the Connect Account button.

A popup window from Facebook (Meta) will appear. You need to log in to the Facebook account that is linked to your Instagram Business/Creator profile. Carefully review the permissions the app is requesting - it needs access to your profile and media to display them - and click allow or authorize. Once authenticated, the demo grid on your site will instantly populate with your own recent Instagram posts.

3. Designing Your Feed's Layout

This is where you get to align the feed with your website's aesthetics. In the Settings panel, navigate to the Layout tab. Here, you have two primary display options:

• Grid: This classic layout displays your posts in a clean, masonry-style grid. It is perfect for visually-driven brands like photographers, designers, and artists who want to create a full portfolio wall or an aesthetically pleasing gallery.
• Slider: This layout shows your posts in a single horizontal or vertical row with navigation arrows. A slider is excellent when you want to showcase recent posts without taking up a lot of vertical space on your page. It works beautifully in website footers, sidebars, or on product pages.

Once you've chosen your layout, you can further refine it by adjusting things like the number of columns and rows (for a grid) or the number of posts visible at once (for a slider). You can also tweak the spacing between posts to give your feed a tighter or more breathable look.

4. Customizing Your Posts, Buttons, and Text

Next, head over to the Design and Settings tabs to fine-tune the user experience.

• Information on Hover: Under the Posts section of the Design tab, you can decide what information appears when a user hovers over an image. You can show your username, caption, and likes/comments count. For a cleaner, minimalist look, you might choose to show nothing on hover.
• What Happens on Click: Under the main Settings tab, you can find a When Posts Are Clicked option. Here you can choose what happens when a visitor clicks on a post – do they open a popup window that shows the image larger (this keeps them on your website), do they open the post directly on Instagram (this is a great way to drive traffic to your account), or nothing at all? Think carefully about your priority: is your website to engage visitors, or to grow your Instagram following?
• Button &, Color Schemes: The Design tab gives you granular control over colors, fonts, and buttons. You can change the "Follow on Instagram" button text, style it to match your site's CTA buttons, and adjust the colors of the background, text, and hover overlays to align perfectly with your brand guidelines.

Smart Ways to Use Your Instagram Feed on Wix

Placing an Instagram feed on your Wix site is one thing, but using it strategically is something else entirely. Here are a few powerful ways to integrate your feed beyond a simple grid on your contact page.

Create a "Shop Our Feed" Vibe in Your Footer

Place a full-width slider layout of your Instagram feed in the universal footer of your Wix site. This means it will show up on every single page. If your Instagram content heavily features your products in real-world settings, this acts as a constant, dynamic product gallery. It keeps your site feeling fresh and provides social proof no matter what page a visitor is on.

Build a Dedicated Social Wall or Community Page

If you frequently share user-generated content (UGC) or run campaigns around a specific hashtag, you can use the Wix Instagram Feed app to display only posts that contain that hashtag. Create a dedicated page on your site called "Community," "Inspiration," or "#YourBrandInTheWild." This turns your feed into a collaborative gallery that celebrates your customers and strengthens your brand community.

Add Social Proof to Your Product Pages

For an eCommerce site, this is a game-changer. Let's say you sell handcrafted coffee mugs. On the product page for your best-selling mug, add a small Instagram feed that's been filtered to show only posts with the hashtag #MyCraftMug. Seeing photos of real customers happily using the very product they are considering buying is incredibly persuasive social proof and can directly influence purchasing decisions. This approach can effectively make your product pages shoppable directly from your Instagram feed.

Solving Common Problems with Your Wix Instagram Feed

Sometimes, things don't go perfectly on the first try. Here are the fixes for a couple of the most common issues you might run into.

Account Connection Errors

If you're getting an error that the account can't be connected, the cause is almost always one of two things. First, double-check that your Instagram account is set to a Business or Creator profile. Second, confirm that it's properly linked to a Facebook Page that you are an admin of. You can check this connection under Facebook Page Settings >, Linked Accounts.

Feed Not Updating with New Posts

The feed should refresh automatically, but social media APIs sometimes have a delay. If your feed seems stuck, the first thing to try is opening the app settings in the Wix Editor and clicking "Refresh." If that doesn't work, go to the account connection setting and simply click "Reconnect Account." This refreshes the authorization token from Meta and usually solves the problem instantly.

Layout Looks Strange on Mobile

Always use the mobile view toggle at the top of the Wix Editor to preview how your feed looks on a smaller screen. The Wix Instagram Feed app allows for separate mobile layout settings. A three-column grid that looks great on desktop might feel cramped on mobile. In the Layout tab within the app's settings, you can adjust the mobile columns to one or two for a much cleaner mobile experience.

Final Thoughts

Connecting your Instagram account to Wix is a simple and effective strategy to make your website more current, engaging, and trustworthy. With just a few minutes of setup and some thoughtful design choices, your feed can become a powerful tool for turning site visitors into loyal followers and happy customers.

Of course, a beautiful feed on your site depends on having great content flowing through it consistently. We know from experience that planning, creating, and scheduling all of that content - especially the Reels and short-form videos that grab attention - can be a huge drain on your time. At Postbase, we designed a simple visual calendar and reliable scheduling tools specifically for today's video-first social media. Our workflow helps you plan out your content across all your platforms, so your Wix Instagram feed is always full of fresh posts that build your brand and keep your site looking its best.