How to Verify a Facebook Account for a Blue Tick

That blue checkmark next to a name on Facebook isn’t just decoration, it's a stamp of authenticity and credibility that can transform how people see your brand or profile. Getting one is now more attainable than ever, but the process can still feel a bit confusing. This guide walks you through the exact steps for both traditional verification and the newer Meta Verified subscription, helping you choose the right path and successfully navigate your way to getting that coveted blue tick.

What Exactly is the Facebook Blue Tick and Why Bother?

On the surface, it’s a simple icon. But what it represents is powerful. The blue verification badge signals to everyone on the platform that Facebook has confirmed the account legitimately belongs to the public figure, celebrity, or global brand it represents. It’s an immediate visual shorthand for "This is the real deal."

For brand Pages and creator Profiles, this builds immediate trust with your audience. Here’s what it accomplishes:

• Builds Credibility: It instantly separates you from fan pages, parody accounts, and potential impersonators. Your audience knows they’re interacting with the official source.
• Strengthens Authenticity: In an age of misinformation, showing your account is verified proves you are who you say you are.
• Enhances Visibility: While not a magical SEO button, verified accounts often receive a slight boost in search results on the platform, making it easier for people to find the official you.

Think of it as the digital equivalent of an official seal. It says you're important enough to be impersonated and that your identity has been confirmed by the platform itself.

Two Paths to a Blue Tick: Choosing Your Route

Not long ago, there was only one way to get a blue checkmark, and it was notoriously difficult. Times have changed. Today, you have two distinct options, each designed for a different type of account.

1. Traditional Verification (The "Noteworthiness" Badge)

This is the classic verification method. It's meant for public figures, well-known individuals, media organizations, and major brands that are susceptible to impersonation. To get this type of verification, you can't just be an authentic person, your account must be considered "noteworthy." This means it needs to be well-known and prominently featured in independent news sources. It’s a high bar, but it’s still the gold standard for established Pages and Profiles.

2. Meta Verified (The Subscription Badge)

Introduced in 2023, Meta Verified is a paid subscription service for creators and individuals. This path doesn't require "noteworthiness." Instead, it works by using a government ID to confirm your identity. It’s accessible, straightforward, and perfect for active creators and professionals who want to build their credibility and gain access to extra perks like direct account support. Critically, this is primarily for personal Profiles and professional creator Profiles, not for traditional business Pages.

Getting the Traditional Blue Tick: A Step-by-Step Guide

If you're managing a brand Page, a media entity, or you're a public figure, the traditional route is the one for you. This path is less about who you are and more about what the public knows about you. Facebook’s criteria fall into four categories: Authentic, Unique, Complete, and Noteworthy.

Step 1: Meet the Eligibility Criteria

Before you even think about applying, make sure your Page or Profile ticks every box. Missing just one will result in an automatic rejection.

• Authentic: Your account must represent a real person, registered business, or entity. Simple enough.
• Unique: It must be the only official presence of this person or business on the platform. Facebook typically only verifies one account per person or brand (with some exceptions for language-specific accounts).
• Complete: Your account needs a profile picture, a cover photo, and an "About" section filled out. It should also have some recent posts. An empty, dormant account won't be considered.
• Noteworthy: This is the big one. Your account must represent a well-known, often-searched person, brand, or entity. Facebook reviews accounts featured in multiple independent and reputable news sources. Paid ads and sponsored content do not count. You need organic, third-party press coverage.

Step 2: How to Apply for Verification

Ready to submit your application? Here’s how you do it. While Facebook frequently updates its interface, the request form can generally be found through its Help Center or Account settings.

1. Search online for "Request a verified badge on Facebook" or navigate there directly through the Help Center. You'll land on a form called "Request a bluish verification badge."
2. First, you’ll choose what you are verifying: a Page or a Profile.
3. Next, provide your documentation. This is where you prove you’re a real entity.
   • For a person: Upload a clear photo of a government-issued photo ID like a driver's license, passport, or national identification card.
   • For an organization: Upload a utility bill, an official business document like articles of incorporation, or a tax document that shows your organization's name and address.
4. Confirm your "Noteworthiness" by selecting a Category for your Page or Profile (e.g., News/Media, Sports, Music, Blogger/Influencer) and your country/region.
5. This is the most important part of the application. In the "Please share why this Page or Profile should be verified" and "List other social media presence accounts" sections, provide links that prove you are a public interest figure. Add at least three to five links to news articles, television appearances, or other independent media that feature you or your organization prominently. Avoid press releases or paid content. An article in a major publication like the New York Times, Forbes, or an industry-leading outlet is far more valuable than dozens of small blog mentions.
6. Once everything is filled out, hit Send.

After you apply, you'll receive a notification within a few days or weeks letting you know whether your account was verified. Don't worry if it's not accepted, it’s very common to be denied on the first try.

If Your Request is Denied (It Happens!)

Getting a rejection email is disappointing, but it's not the end of the road. Read the feedback from Facebook (if provided), but most importantly, don't re-apply immediately. You have to wait at least 30 days before submitting a new request.

Use that time productively:

• Focus on Public Relations: The number one reason for rejection is a lack of noteworthiness. Spend the next month or two building your public presence. Pitch yourself to magazines, appear on reputable podcasts, or get featured in established online publications.
• Optimize Your Profile: Make your account even more "Complete." Ensure your bio, links, and posts reflect a professional and active presence.
• Grow Your Audience: A larger, engaged following doesn't directly affect verification, but it signals to Facebook that your presence matters to a significant audience.

The goal is to make it an easy decision for the reviewer next time. A good application leaves no doubt about your account's public standing.

The Alternative: Subscribing to Meta Verified

Find the "noteworthiness" requirement too steep? For individual creators and professionals, Meta Verified is an incredible alternative launched to serve the growing creator economy.

What is Meta Verified?

Meta Verified is a monthly subscription bundle that includes:

• A Verification Badge: Confirms your identity with a government ID.
• Proactive Account Protection: Active monitoring for impersonators.
• Direct Account Support: Get access to a real person for help with common account issues.
• Exclusive Stickers: For use in Stories and Reels.

This is designed for individuals, not business Pages. Your Profile name must match your legal ID, and you may need to re-verify if you make significant changes to your account.

How to Sign Up for Meta Verified

The process is far simpler than applying for traditional verification. Here’s the general flow:

1. Navigate to Settings on your Facebook account. You can do this by clicking your profile picture on the top right.
2. Click on Settings & Privacy, and then Settings again.
3. You'll be taken to the Accounts Center. Near the top or in the left-hand menu, look for an option that says Meta Verified. If the subscription is available for your profile, it will be marked as "available" under your name.
4. You'll be guided to choose the correct profile to set up Meta Verified.
5. Confirm you meet the requirements (age 18+, recent activity, and government ID).
6. The process will guide you through setting up a payment method for the monthly subscription.
7. To complete the setup, you'll need to submit clear photographs of your government ID and a short video selfie for visual confirmation.

Final Thoughts

Obtaining the blue tick on Facebook is no longer an exclusive perk reserved for global superstars. Whether you choose to demonstrate your brand's public noteworthiness through the traditional path or confirm your personal identity with the new Meta Verified subscription, verification is an obtainable goal that strengthens your authority online.

Building a brand recognized as notable takes dedication and a well-managed presence. At Postbase, we designed our platform precisely to reduce the stress of content management. Our simple visual calendar and unified engagement tools help relieve the feeling of being overwhelmed so you can focus on building a brand worthy of verification.