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Transferring ownership of a Facebook Page is a process that sounds simple but comes with a few critical steps that can easily trip you up. Whether you're selling a business, handing over responsibilities to a new team member, or onboarding a client, a clean handoff is essential. This guide provides a clear, step-by-step walkthrough for changing Page ownership securely and correctly, covering both the direct Page settings and the professional Meta Business Suite methods.
Before you click a single button, let’s get on the same page about how Facebook manages permissions. Understanding these distinctions will prevent headaches and missteps down the road.
Facebook has updated its terminology with the "New Pages Experience." The old roles like Admin, Editor, and Moderator are gone. Now, permissions are broken down into two main types:
While you can manage a Page directly from your personal profile, the professional standard is to use a Meta Business Portfolio (previously known as Business Manager or Business Suite). Think of it as a central hub where all your business assets - like your Facebook Page, Instagram account, and Ad Account - are held securely.
Managing your Page this way offers several advantages:
For a true business-to-business transfer of ownership, using the Meta Business Portfolio method is highly recommended.
This method is for Pages managed directly from a personal profile. It’s a straightforward process, but you must follow the steps carefully, especially concerning the built-in security delay.
First, make sure you are logged into Facebook and acting as the Page. You can switch from your personal profile to your Page profile by clicking your profile picture in the top-right corner and selecting it from the menu.
You'll now see a list of people who have access to your Page. To add the future owner:
For security, Facebook will ask you to re-enter your personal profile password to confirm you’re authorizing this change. Enter it and click Confirm.
An invitation has now been sent to the new person. They have 31 days to accept it. They will receive a notification on Facebook to review and accept the invitation.
*IMPORTANT* Security Wait Period: Once the new admin accepts the invitation, they cannot remove other admins (including you) for 7 days. This is a non-negotiable security measure from Meta to prevent unauthorized takeovers of Pages.
Once the 7-day waiting period is over, the new owner can complete the transfer by removing you from the Page. This finalizes their sole ownership.
The new owner with Full Control must follow these steps:
Once confirmed, you will no longer have access to the Page. The ownership transfer is complete.
This is the ideal method for agencies, consultants, or when selling a business to another company. It provides a clean break and keeps personal profiles out of the equation. Both parties will need to have set up a Meta Business Portfolio.
Before you can initiate the transfer, the recipient needs to give you their Meta Business Portfolio ID. They can find this by:
Now, as the current owner, you will add the new owner’s business as a "partner" with full control over the Page.
The new owner will receive a notification and an indication in their own Business Portfolio that a partner has shared an asset with them. Once they accept, their Business Portfolio is now a co-manager of the Page with full control.
To finalize the ownership change, you must remove your own Business Portfolio's access to the Page. This creates a clean ownership transfer.
As the original owner:
The Page now lives exclusively in the new owner's Business Portfolio.
This is almost always due to the 7-day security waiting period for new admins. If the person who needs to perform the removal was only granted Full Control within the last week, they simply have to wait. There are no shortcuts around this.
Possibly not. To prevent fraud, Facebook often imposes restrictions on brand new Pages or on accounts that have only recently been made admins. If you've had Full Control for less than a week, you may need to wait before you can add another user with Full Control.
When you transfer Page ownership via the Business Portfolio, you're only transferring the Page itself. Connected assets like Instagram accounts or Ad Accounts must be managed separately. Ideally, all related assets should be moved into the new owner’s Business Portfolio for streamlined management.
For Method 1 (Page Settings), it helps if you are friends, but it isn't a strict requirement as long as you can find them by email. For Method 2 (Business Portfolio), it is completely unnecessary, as the entire transaction is handled at the business level, not the personal level.
Successfully changing ownership of a Facebook Page hinges on granting the right level of access - "Full Control" - and understanding the security protocols in place, like the 7-day waiting period. Using a Meta Business Portfolio to assign a partner offers a cleaner, more professional transfer for businesses and completely separates your Page management from personal profiles.
Once you or your new team lead has access, the real work of managing content begins. We built Postbase for precisely this challenge - it's an efficient, modern way to handle your entire social media presence after a smooth handoff. Rather than toggling between multiple accounts or struggling with clunky schedulers, you can use our visual calendar to plan campaigns, our unified inbox to manage engagement, and our clear analytics to track what's working across all your channels. It's a lifesaver for anyone stepping into a new social media management role.
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